The 2023 blush trend was characterized by bold, experimental, and youthful application, moving beyond simple cheek definition to create sun-kissed, doll-like, or sculpted looks using techniques like "Boyfriend Blush" (lower cheeks), "Sunset Blush" (across nose/eyes), "Baby-Doll Blush" (heavy, lifted), and "Over Blushing" (using blush as contour) for a vibrant, dewy glow, often with glossy or liquid formulas for intense pigment.
Blush is back in a big way for 2025, and it's brighter, bolder, and fresher than ever. This year's blush trends focus on healthy, radiant skin with pops of colour that make cheeks the star of the look. From peachy corals to sunset pinks, blush is the must-have product for creating a modern, youthful glow.
The "two-finger rule" for blush is a makeup guideline that suggests placing two fingers vertically beside your nostrils to find the ideal starting point for blush application, ensuring it's not too close to the nose, with blush applied beyond the fingers and blended upwards and outwards toward the temples for a lifted, natural look. This technique helps avoid placing blush too low or too centrally, which can age the face, creating a more youthful, sculpted appearance by utilizing the cheekbone area.
For older women, soft, natural blush colors like peaches, roses, corals, and mauves are best, mimicking a natural flush without looking harsh, with cream or liquid formulas recommended for hydration and blendability over powders that can settle into lines. Match your blush's undertone (warm peaches/corals for warm skin, cool pinks/berries for cool skin) and focus on placement above the apples of the cheeks, blending upward for a lifted look, say beauty experts https://www.youtube.com/watch?v=73S_MswUclI, https://www.youtube.com/watch?v=MLQEJW-L9n8,.
While orange hues are growing in popularity, so are more purple-toned blushes like mauve. Up +59% to last year, mauve blush is steadily growing in searches and sure to be a winter favorite. Overall, brightly colored and heavily pigmented blushes are top of mind for consumers.
The most universally flattering blush shades are often mid-toned rose, peachy-pinks, or mauve, as these offer a natural flush that suits many complexions, with peach being a top choice for balancing warm and cool tones across all skin tones. However, the best shade depends on your unique skin tone (fair, medium, deep) and undertone (warm, cool, neutral) for a truly natural look.
Basically deep blush will always contrast less with deep skin and light blush with light skin. If you've ever noticed the way a 'pop of light pink' lipstick for a very pale-skinned woman can look almost like a pastel neon on a very deep-skinned woman, this is why.
This is because heavy makeup (particularly matte foundations) formulas can sit in wrinkles and creases causing them to look more pronounced. Instead, choosing a lightweight liquid foundation that looks more like a second skin, and applying it strictly only where you really need it, will give you a healthy radiant glow.
Runways and fashion parties are showcasing everything from ethereal shimmers to smudgy, cool-toned shadows, signaling a cultural shift away from bare lids. 2025's “It girl” makeup celebrates expressive eyes—think Julia Fox and Gabbriette energy—where shadow and liner feel edgy, lived-in, and central to the whole face.
Ruby Woo is MAC Cosmetics most iconic red lipstick. Its retro matte formula delivers a highly pigmented, matte finish with minimal-to-no shine and was inspired by our original Matte lipstick formula. I would personally recommend pairing our MAC Ruby Woo Lipstick with our MAC Ruby Woo Lip pencil.
Choosing the right lipstick color, finish, and technique can subtly enhance youthfulness. Soft pinks, corals, and berry tones, paired with proper application, help lips appear fuller, radiant, and naturally vibrant.
The end result is that individuals of ethnic groups with lighter complexions may report a greater likelihood of blushing than individuals of ethnic groups with darker complexions.
For Neutral/Medium Tones
Avoid using bright pinks as they can make your skin appear ruddy. Medium shades like rose and mauve work well for medium skin tones.
Yes, an older woman can wear mascara on her bottom lashes, but it often requires a lighter touch, a smudge-proof formula, and sometimes a softer color like brown, focusing on definition rather than heavy volume, as heavy application can accentuate fine lines or create a droopy look, while a light coat can open the eyes, but skipping it is also a great option if it doesn't flatter your features. The key is adapting the technique for mature skin by avoiding clumps and harshness.
A Soft Lip Color Is Best for Mature Lips
If you're wearing good foundation, concealer, and neutral eye makeup, the soft creamy texture of a neutral lip color gives a youthful look. Softer lip colors let your eyes take the spotlight, and they won't draw unwanted attention to mature lips.
10 Ways to Make Your Skin Look 10 Years Younger
The best blushes for mature skin are hydrating liquid, cream, or balm formulas that don't settle into fine lines, offering a radiant, natural flush rather than a dry or powdery look, with popular choices including cream-to-powder hybrids, lightweight liquids (like L'Oréal Lumi Liquid or Tower 28), and balm sticks (like Chanel No. 1 or Jones Road Miracle Balm) for blendability and glow. Avoid heavy powders that can emphasize wrinkles, opting instead for smooth, skin-like finishes that melt into the complexion for a youthful radiance, say beauty experts, note beauty experts.
Thick black liner can make your eyes appear smaller and more closed off! Especially if you have hooded lids!!!! Instead, opt for softer tones (soft brown is my fave) and smudged liner for a more flattering, softer frame! This will make those peepers appear more youthful and will enhance your natural beauty!!!!