Baby Boomers, the segment of the population born between the years of 1943 and 1960 have their own tastes when it comes to color. This generation tends to prefer brand colors that are calming. Such colors include maroon, plum, and pale blue.
What's interesting is the preference of green in the younger age groups and the preference of purple in the older age groups. One could say, by looking at this graph alone, that as people become older their preference for purple increases, while their preference for green decreases.
Adults: Comfortable and relaxing shades of blue, green, and purple draw adults in. Older women are attracted to colors in the purple family. Shades include lavender, mauve, and plum shades.
You'll see a preference for these soft and almost pastel colors across the rainbow with “spearmint” green, “cantaloupe” orange, corals, and lavenders all common color palettes that attract millennials.
According to a survey in summer 2022, by far the overwhelming majority of Gen Z consumers in the U.S. wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.
The trend for millennial gray likely started as an allergic reaction to the popular Tuscan-inspired interiors of the mid-to-late 2000s. As teens grew older and eventually moved out, they rejected the brown and tan walls, dusty plastic grapes, and rooster motifs that covered their parents' homes.
If Millennials had pink, then Gen-Z, it seems, has yellow. Since 2017, internet culture critics have been proclaiming “Gen-Z Yellow” — a bright, sunny, impossible-to-ignore hue — as the generation's defining colour.
Warm colors such as red and violet have an activating influence, while green and blue seem to be more likable colors. This can be a good litmus test of what color to choose: do you want to energize someone or create a sense of liking in that person?
Their results showed a strong association of red with dominance and arousal, an association between green and arousal, and that blue and green were rated as being more pleasurable compared to red.
Blue is the psychological primary color of the mind, Lewis said. Wearing it may help bring down your heart rate and blood pressure. Shades of blue have calming effects, Lewis added. Lighter blues have the tendency to make people think of vacations, leading to a freer mind.
You might want to consider using yellow in entryways or in the kitchen, where you'll be welcoming and entertaining guests.
Thus, the most attractive color is blue, the second most preferred is red, followed by green, while yellow was found to be the least preferred color (Figure 1).
Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.
Embrace the bright side
One of the main colors that has been proven to shave years off is red-violet. Though blush pink or Millennial pink is always a favorite, this deeper hue will do more women of a certain age (namely over the age of 40.)
'Creams, off whites, tans and golds reflect light onto the face and make us look younger. Dusky pinks and pale lilacs can also work wonders in turning back the clock,' Orla says. Colours to avoid for aging include blacks and greys which can throw shadows on the face and make you look older.
If you want to experiment with looking younger, start out with reds, pinks, and purples. They all have a youthful vibrancy to them that is widely recognized." Don't just take his word for it, though. Up ahead, see how the chicest over-40 celebrities are putting these youthful colors to the test.
Red is perhaps the most manipulative colour, influencing everything from your behaviour in the workplace to your love life.
- The time of day: In Western cultures, blue is often considered to be the most attractive color for women at night. However, in Eastern cultures such as Japan and China, red is typically the most popular choice during the daytime.
It will come as no surprise that red - the color of seduction and passion - is one of the top colors men like to see women wearing. There is plenty of science behind it, too. Red clothes have been scientifically proven to make women appear more attractive to men. Red is strongly linked to desire and attraction.
Happy colors are usually thought to be bright, warm shades, like yellow, orange, pink and red, or pastels, like peach, light pink and lilac. The brighter and lighter the color, the happier and more optimistic it can make you feel.
Everyone liked blue. Studies as early as 1941 indicated that bluish hues were the most preferred; just this summer, the world's favorite color was declared to be a particular shade of greenish-blue (or was it bluish-green?) based on a 30,000-person survey canvassing 100 countries.
Yellow is the colour of inspiration, happiness, and the sun (the power source of life). It also symbolises communication, self-esteem, and power. Even scientific research state that the hormone associated with happiness increases by yellow colour.
Viva Magenta by Pantone
Rounding out a year of blush-tone selections, Pantone selected Viva Magenta 18-1750, a bold pinkish red, as its 2023 color of the year, calling it "an unconventional shade for an unconventional time." But this isn't your Barbie pink.
"Millennial pink was one of those important colors that captured the zeitgeist," Jenny Clark, head of color at WGSN, told Insider. "It pushed the boundaries to become a color which was gender neutral and it felt empowering, youthful, playful, and, most importantly, wearable."
Baby Boomers: Baby boomers were born between 1946 and 1964. They're currently between 57-75 years old (71.6 million in the U.S.) Gen X: Gen X was born between 1965 and 1979/80 and is currently between 41-56 years old (65.2 million people in the U.S.) Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6.