Uncle Ben's was founded as Converted Brand Rice by co-founders Erich Huzenlaub and Gordon Harwell, according to the brand's website. The name “Uncle Ben's” began being used in the 1940s after Harwell and his business partner discussed a famed Texas farmer, referred to as Uncle Ben, known for his rice.
The name Uncle Ben's was supposedly inspired by a Texas farmer known for his high-quality rice. The company asked the head waiter at a fancy Chicago restaurant, Frank Brown, to pose as the face of the brand, which launched in 1947.
1940s. Forrest E. Mars Sr. formed a partnership with a pioneer in the rice industry–Erich Huzenlaub in London who developed a patented way to prepare rice called PARBOILING which is a steam sealing process in which the rice is PARtially BOILed in water.
Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s.
Rice brand Uncle Ben's changing name and logo because of racist connotations. The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.
Uncle Ben's is now Ben's Original: Rice arrives in stores with new name and packaging.
NEW YORK (AP) — The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.
Leveraging this new patented parboiling process the company began producing UNCLE BEN'S CONVERTED™ Rice at a new factory in Houston that changed the way people cooked and served rice–promising that rice "cooks up white and fluffy without steaming".
BEN'S ORIGINAL™ Whole Grain Brown Rice is a delicious way to support a healthy heart* and a well-balanced diet. It's 100% whole grains, low in fat, and high on taste.
Ben was killed when a burglar was robbing their house. Ben accidentally surprised him causing the burglar to shoot him. His death sparked the transformation of Peter Parker into Spider-Man. He once returned for five minutes as part of a birthday present from Doctor Strange for Peter Parker.
Uncle Ben's rice is so good because it is made with high quality ingredients and is carefully cooked to ensure the flavors are well blended and not overly salty. The grains are exceptionally long and fluffy, resulting in a delicious and satisfying dish.
White Minute Rice has almost no nutrients (or flavor!) left by the time it is packaged, having all been removed first. Uncle Ben's, and other parboiled rice, have the hulling and polishing done after the processing.
Several varieties of this fine, long grain rice are grown in Arkansas, Mississippi, Missouri, Louisiana, and Texas.
In Spider-Man 3, the Parker family learn the carjacker, now identified as Dennis Carradine, was not Ben's killer. Instead, it was Carradine's partner, Flint Marko, who accidentally shot Ben when the former startled him.
Probably born in 1933 or 34, as he mentions he is 68 years of age in the first film (which is presumably set in 2002, the year it was released), Uncle Ben and Aunt May take care of their nephew, Peter Parker in the absence of his parents for unknown reasons.
After the death of George Floyd in May 2020, Mars Inc. announced that it was planning a "brand evolution" to "take a stand in helping to put an end to racial bias and injustices." In September, Mars Inc. revealed the new name — Ben's Original — and announced that new packaging would hit stores in 2021.
Although sometimes harder to find, black rice is the number one nutritional rock star among rice varieties. 1 It's high in fiber and nutrients that lower cholesterol, promote healthy digestion, and stave off chronic disease.
Our microwavable Tilda Steamed Basmati rice is cooked and sterilised in the pouch (the microwaving is merely a reheating process) so it is fine to eat it cold and straight from the packet.
Uncle Ben's Original Rice is a common brand name of converted (parboiled) rice. I have heard from some of my food blogger friends that converted rice is the type to use in crockpot dishes. Because it has a longer cooking time than white rice it won't get soggy in the crockpot over a few hours.
Add 2 Tbsp. of water and heat. Stir rice occasionally until heated thoroughly. Serve immediately.
Classic and uncomplicated BEN'S ORIGINAL™ Parboiled CONVERTED™ Long Grain Rice, is ready to be added to any meal no matter how simple or elaborate. Always convenient, always delicious. Ready in 20 minutes, pair BEN'S ORIGINAL™ with your favourite vegetables & protein for an easy-to-make and complete meal.
We understand the inequities that were associated with the name and face of the Uncle Ben's brand and have committed to change. We will change our name to Ben's Original™, as well as remove the image on our packaging to create more inclusive branding.
Uncle Ben's will become Ben's Original, and will drop the logo of an elderly African American man in a bow tie, the company said. New packaging, which will be orange with Ben's Original in blue font, will reach shelves in 2021.
In 1941, according to the General Foods Corporation, Mr. Ozai‐Durrani walked into the office of a company executive, set up a portable stove and quickly cooked a batch of his rice. The company began shortly thereafter to mass‐produce the product.
What's Inside - per Serving: 160 calories (8% DV), 0 g total fat (0% DV), 0 g sat fat (0% DV), 0 g sugars (no DV defined), 0 mg sodium (0% DV). Based on a 2,000 calorie diet. Jasmine rice grown in Thailand. Product of Thailand.