Celebrities use a variety of foundations, from affordable drugstore finds like Maybelline Fit Me (Gigi Hadid) to luxury picks like Dior Backstage Face & Body (Meghan Markle) or Charlotte Tilbury (Demi Moore, J.Law), often favoring formulas for a radiant, skin-like finish, with popular choices including Fenty Beauty Pro Filt'r, Haus Labs Triclone Skin Tech, and Nars Radiant Longwear, with makeup artists often layering or mixing products for that perfect celeb glow.
We supply professional-grade foundation from award-winning makeup artists and brands, including:
"No. 1 foundation" refers to the N°1 DE CHANEL Revitalizing Foundation, a luxury makeup product focused on anti-aging, hydration, and protection, using red camellia oil for a radiant, natural finish with buildable coverage. It's known for blending natural ingredients (up to 97%) with performance, providing luminosity, comfort, and smoother-looking skin over time.
Top-rated foundations vary by skin type and desired finish, but popular choices include Haus Labs Triclone Skin Tech (luminous finish), Charlotte Tilbury Airbrush Flawless (full coverage/matte), Ilia Super Serum Skin Tint (dewy/skincare), NARS Light Reflecting (all-rounder), and drugstore favorite L'Oréal Infallible Fresh Wear for buildable coverage. For mature skin, hydrating formulas like Giorgio Armani Luminous Silk or Koh Gen Do Maifanshi Aqua are often recommended, while Estée Lauder Double Wear is a classic for long wear.
Our favorite full-coverage foundation is the Charlotte Tilbury Airbrush Flawless Longwear Foundation, thanks to its smooth formula, excellent buildable coverage, and airbrushed finish on the skin. If you're searching for a more budget-friendly option, the Maybelline Super Stay Lumi-Matte Foundation is the way to go.
While "number one" can vary by category, L'Oréal consistently ranks as the world's leading beauty company by sales, with its flagship L'Oréal Paris brand being the largest beauty brand globally, strong in makeup, skincare, and haircare, though brands like M.A.C Cosmetics and emerging names like E.L.F. Cosmetics are top contenders in specific makeup segments, notes Exploding Topics, WWD, Ulike, and LinkedIn.
I love Armani Luminous Silk Foundation and Joe Blasco Ultrabase Foundation—it's a really old school, heavy foundation. My dad got me makeup classes for Christmas when I was like 14 at some Joe Blasco makeup school, and I've worn that foundation ever since. There's also always a matte bronzer in there.
Best Selling Cream Foundations
Applying too much product
It's like oil painting —the more you add, the more textured it's going to appear. If you plan to wear a full face of makeup and want to avoid a cakey foundation, apply your products in thin, even layers and let each layer dry and set before proceeding with the next step in your routine.
The perfect beat was the work of an $8 USD staple: Maybelline Fit Me Matte + Poreless Liquid Foundation, revealed by both Gigi and Ta. What makes the product impressive is that it's inclusive of all skin tones and types with a shade range extending to 40 shades and it's a gem for anyone prone to oiliness.
One of the top trends among A-listers is airbrush makeup, and one of the most popular brands in this space is TEMPTU. Used by the likes of Zoe Kravitz and Sona Kapoor, TEMPTU makeup delivers a perfectly flawless finish that stays on all night long.
Angelina Jolie has worn Tom Ford's Shade and Illuminate Soft Radiance Foundation for a smooth, radiant finish.
Power Plush Longwear Foundation | Kylie Cosmetics by Kylie Jenner.
They visit their dermatologist often to see what treatments, procedures, and products will work best for them. They use Botox, fillers, sunscreen, chemical peels, and IPL/photofacial. It's not that they have access to anything unique — it's that they actually get the treatments.
Fenty Beauty
After topping the rankings in our previous edition of this list, it seems that Rihanna's beauty empire is still the one to beat when it comes to successful celebrity beauty brands.
Basement foundations are usually the most expensive of the home foundations, ranging from $10,000-$175,000. They can be more costly if the home is built on bedrock that requires major excavation or removal by blasting.
L'Oréal is the leading beauty products company with over $40 billion in global sales (Statista)
The Maybelline Superstay Foundation is an amazing makeup product designed to provide you with a long-lasting, flawless look that stays put for up to 30 hours.
R.e.m. Beauty Sweetener Foundation
Ariana starts her makeup routine with the Sweetener Foundation in shade Light 8 NW, which is a light to medium color with neutral warm undertones.
The "best" foundation depends on your skin type and desired finish, but top-rated options include Armani Luminous Silk for a natural glow, Haus Labs Triclone Skin Tech for comfortable coverage, Charlotte Tilbury Airbrush Flawless for full coverage, and L'Oréal Infallible Fresh Wear as a standout drugstore choice. Other favorites are NARS Radiant Longwear (full coverage), Dior Backstage Face & Body (natural), and Ilia Serum Foundation (dewy, skincare-focused).
Bella Hadid Uses Milani's Conceal and Perfect Foundation.
Coty Inc., a global beauty conglomerate, owns the 51% majority stake in Kylie Cosmetics, a deal that was finalized in 2020 after Coty purchased the controlling share from Kylie Jenner. Kylie Jenner retains a 49% ownership and continues to lead creative and marketing efforts, though Coty manages the business operations.
7 (brand) No7 is a beauty brand of anti-ageing creams, skincare and cosmetic products developed by Boots in the United Kingdom. The brand No7 was launched by Boots in 1935 as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics.