Gen Z is known for being resourceful, independent learners who value diversity and inclusive culture and place a priority on well-being and mental health in the workplace. They are fiscally conservative with a keen focus on investing and income. Gen Z values justice and equity.
Gen Z consumers are more likely to buy sustainable, high-quality, products. 73% of Generation Z consumers are willing to pay 10% more for sustainable products, according to a report from First Insight. They value personalised products and are often drawn to brands that share their point of view on political issues.
Gen Z are also the most diverse and inclusive generation ever. 91% of Gen Z believe everyone is equal and should be treated so.
As the first social generation to have grown up with access to the Internet and portable digital technology from a young age, members of Generation Z, even if not necessarily digitally literate, have been dubbed "digital natives".
Baby boomers have the highest household net worth of any US generation. Defined by the Federal Reserve as being born between 1946 and 1964 (currently in the ages between 59 and 77), baby boomers are in often in the sunset of their career or early into retirement.
How old are Gen Z this year? The oldest in the Gen Z cohort will be 26 in 2023, while the youngest will turn 11.
Generation Z, aged 10 to 25, comprises one of the largest groups of Passionates – those who report the most intense feelings about a range of global issues, second only to Millennials. In fact, Gen Zers demonstrate more passion for the issues they care about (31.6% vs. 18.9% for the other three generations combined).
You'll find that they are quite different from the previous generations. Gen Z prioritises positive relationships, work-life balance, schedule flexibility, and job stability. 90% of them want human interaction at work and direct communication from their co-workers.
'Devastating – economically, socially and much more'
In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.
Gen Z has learned to think, learn, and communicate in an environment defined by wireless internet ubiquity, wholesale technology integration, infinite content, and immediacy.
They use traditional words (with brand new meanings) to describe the excitement, community, culture, an inside joke, and things unique to their age group. Gen Z ers are the ones setting mainstream trends, but they're super low-key about it.
Gen Z is often motivated by a sense of purpose and may be drawn to jobs and companies that align with their personal values and beliefs. As a manager, you can help motivate your Gen Z employees by ensuring that their work is meaningful and has a positive impact on others.
Thanks to the 'end of the decade' wrap-ups, we saw that some of the most listened artists were Ed Sheeran, Taylor Swift and Beyoncé, but also Drake, BTS and Stormzy. To summarise, here is a list of songs we think could define this generation: the way we live, the way we feel and what makes them who they are.
Gen Z expects brands to be drivers of social change and look for fair labor practices, inclusivity and sustainability.
By 2050, Gen Z will be fifty-plus – an age group that is the biggest demographic in the world. By that same point, the UN estimates they will be part of a global population of 9.6 billion, with two-thirds living in urban areas.
Many members of Gen Z will be turning 30 in 2030—the target date for many nations to take drastic action to mitigate the effects of climate change. Rather than despair, people from this generation increasingly believe they have the potential to change the world.
The average life expectancy of baby boomers, Gen X, Millennials, and Gen Z are different. Compared to the 70-year life expectancy of baby boomers and the 85-year life expectancy of Gen X, Gen Z is predicted to have a life expectancy of over 100 years.
Millennials are the smartest, richest, and potentially longest living generation of all time. It's no secret they have it made, right?
Gen Z (42%) is about twice as likely as Americans over 25 (23%) to battle depression and feelings of hopelessness.
Forbes just released its 2023 ranking of the world's richest people, and the list includes a whopping 15 billionaires who are under 30 or younger. These Gen Z and millennial billionaires have amassed fortunes that most people can only dream of, and some of them haven't even hit legal drinking age in the United States.
Gen Z are primarily the children of Generation X. Their Generation X parents raised Gen Z to be independent and able to figure things out for themselves.