The Makeup Base Think thin when it comes to makeup. “The more mature you are, the less heavy your foundation should be,” says Rose-Marie Swift, makeup artist and RMS Beauty founder. “Thick makeup applied onto mature skin only exaggerates the quality of the skin.
9 Makeup Tips For Mature Skin - 40's, 50's, 60's, And Beyond
Foundation Foundation is not necessary for older women, but many like to use it for special occasions. However, heavy foundation or powder may make you look like Marie Antoinette. Both work their way into creases, emphasizing your lines and wrinkles.
You could choose Taupe, Cocoa or Rose Gold. Finally, use your darkest shade in the outer corner of the eyes to create a sultry, elongated almond shape. Opt for shades like Chocolate or Dusky Pink and build lightly in layers.
A Soft Lip Color Is Best for Mature Lips
If you're wearing good foundation, concealer, and neutral eye makeup, the soft creamy texture of a neutral lip color gives a youthful look. Softer lip colors let your eyes take the spotlight, and they won't draw unwanted attention to mature lips.
"Forbidden Lipstick" refers to a specific, popular line of intensely pigmented, moisturizing lipsticks from the natural makeup brand Rituel de Fille, known for bold colors, a semi-matte finish, and ingredients like castor oil, jojoba, and lavender, offering a natural, cruelty-free alternative to conventional cosmetics. The name evokes daring, rich hues like deep reds and berries, often using natural pigments, with shades like "Carnal," "Written in Blood," and "Fortune Teller".
Can You Do Anything About Lip Lines?
Yes, women over 60 should absolutely wear eyeliner to define their eyes, but the key is to use softer techniques and colors than perhaps in the past, focusing on upward strokes, smudging for a softer look, choosing browns or burgundies over harsh black, and using pencil or gel liners for easier application on mature skin. Subtlety is important; applying liner close to the lash line, avoiding heavy bottom-lash liner, and setting it with shadow creates a more lifted, youthful, and natural appearance, rather than making eyes look smaller.
Yes, an older woman can wear mascara on her bottom lashes, but it often requires a lighter touch, a smudge-proof formula, and sometimes a softer color like brown, focusing on definition rather than heavy volume, as heavy application can accentuate fine lines or create a droopy look, while a light coat can open the eyes, but skipping it is also a great option if it doesn't flatter your features. The key is adapting the technique for mature skin by avoiding clumps and harshness.
Budget Favorite: L'Oréal Paris Age Perfect Serum Foundation is buildable, under $20, and provides SPF 50 protection. Best for Over 60: We love the Koh Gen Do Maifanshi Aqua Foundation for post-menopausal skin. It leaves the complexion looking plump and even without clinging to fine lines or wrinkles.
Best Foundation For Wrinkles
Vaseline is a very effective makeup remover. It's lubricating, soothing to skin and helps makeup slide off without unnecessary tugging and pulling. Baby shampoo is an inexpensive and ophthalmologist-recommended product for washing eyelids and the area around the eyes.
Anti-Aging Tips to Make You Look 10 Years Younger
Formula types: Cream and liquid blushes are the best blushes for mature skin because they blend right into your skin for a smooth, natural finish. Some powders can make dryness or fine lines stand out. Finish: For those with mature skin, satin and dewy blushes are best.
Use a powered eye shadow (the only acceptable use for powdered) to go over thinly lined pencil and kind of blend it for a soft look. No pencil under the eye, at the most, for a night out or something, you can use the same powder used on the upper lid but no pencil. No more black eye liner or mascara.
How To Make Mature Skin Look Dewy and Hydrated
The no-mascara makeup look, as you can probably guess, involves forgoing mascara and accentuating the eyes only with eyeliner and eyeshadow. While skipping mascara may sound strange, especially if you have shorter or fairer lashes, the unexpected approach allows you to play up your eyes without looking too “done.”
For Those With Mature Lashes - The best mascara for older women is often brown rather than black. Brown mascara adds definition while keeping the overall look softer and more natural, which can be especially flattering as lashes become finer over time.
In 2025, permanent eyeliner continues to reign as a top beauty trend, offering a hassle-free way to enhance your eyes and streamline your daily routine. From natural lash line enhancements to bold, colored eyeliner tattoos, these semi-permanent cosmetic solutions provide options for every aesthetic.
Eyeshadow as Eyeliner: You can also use eyeshadow as a liner by applying it with a damp angled brush. This can create a softer and more diffused line compared to traditional eyeliner.
Instead of outlining the lips, French women place the lipstick only in the center, then use their fingers to gently tap the color outward. This creates a diffused halo around the lips that looks like a natural flush rather than makeup.
Lemon juice is rich in vitamin C, which restores the skin's lost collagen. Try applying fresh lemon juice mixed with vitamin E and some almond oil to your skin by squeezing it into the fine lines around your mouth. Leave it on for 20 minutes and wash your face with cold water afterward.
No7's Instant Illusion Wrinkle Filler fills deep lines and wrinkles for instantly younger looking skin. This light velvety-soft formula creates an instant illusion that leaves the skin looking smoother, radiant and more youthful.