"Lightweight makeup, such as BB creams, tinted moisturizers or airbrush makeup is great for giving coverage without accentuating fine lines and wrinkles," says Kiralee Hubbard, a makeup artist and founder of Aeroblend Airbrush Makeup.
Your concealer is your best friend as you age because it conceals wrinkles and lines better than a foundation. Once you've applied your foundation, apply a small amount of concealer only to the areas that need more coverage. Ensure that the product is blended in with a makeup sponge or with your fingers.
Look for non-matte products that do double, triple, even quadruple duty—say, by adding a dewy glow, intense moisture, sunscreen to ward off spots and wrinkles, retinol and even a filter-like finish. “Dewy foundations give you a more hydrated, youthful look than matte foundations,” says Duque.
Neutrals and Pinks
Neutral and pink colored eye shadows also make you look younger. Neutrals will also complement your everyday look without making you feel that you have over done your makeup, whether you are in the office or college.
Makeup artist Helena Olivares advises swapping vampy plum or brown tones for more neutral shades, as they can look a bit harsh on aging skin. Neutral tones and subtle pinks, she explains, can help you achieve a more youthful appearance, as they instantly give the skin a brighter and cleaner look.
If you've ever thought your makeup makes you look more wrinkled, it might be by virtue of dehydrated skin. Makeup has a way of leaching the moisture from the skin, accentuating pores, and highlighting fine lines and wrinkles. So if your skin looks worse with foundation, this could be a major culprit.
If you're looking for a way to smooth out the wrinkles in your skin, a primer can help. Primers are like liquid foundation for your face. They smooth out the surface of your skin so that your makeup goes on more smoothly and evenly. They also help keep your makeup in place longer by filling in tiny lines and pores.
Even the slightest signs of aging can be magnified with the wrong makeup, so if you'd like to see fewer crow's-feet or laugh lines, opt for a liquid foundation. "Powder can actually settle into wrinkles and accentuate them, but liquid products act like a filler for a smoother finish," Bruzzesi says.
What kind of makeup should an older woman wear? Older women should opt for hydrating, light-reflecting makeup products. Using warmer tones for foundation and concealer, softer colors for eyeliner, and brighter colors like peach or pink can bring a youthful glow.
Hiding Wrinkles
Aim for a liquid foundation because they tend to be more hydrating, especially if you have dry skin. Look for a foundation, like the HIDE Premium Foundation that is medium to full coverage. Our foundation is buildable so that you can make adjustments depending on your individual needs.
After you moisturize, smooth on a primer before you put on your foundation. "Applying primer as a makeup base is the key to softening wrinkles," says Jaclyn Peresetsky, a makeup artist and co-owner of Skin Perfect Clinic in Ohio. Choose one with a silicone base, which fills in uneven skin texture and fine lines.
STRIVECTIN Anti-Wrinkle Line BlurFector Instant Wrinkle Blurring Primer. For both smoothing fine lines and deep-set wrinkles alike, this genius primer is a winner. The breathable, silicone-based formula fills in wrinkles, helping to soften their appearance and preventing makeup from settling into creases.
Being gentle with your skin will cut back on prematurely aging your skin, but less makeup will have your skin looking younger. You'll have less bacteria on your face. Bacteria is all around us but you don't want it on your face. Every single time a makeup brush touches your face, you're adding bacteria to your skin.
No matter what tool you're using—a foundation brush, a BeautyBlender, or your fingers—buff (or bounce, if you're using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.
If you do want to go out for a bold lip color, choose magenta or raspberry. These lip colors will emphasize your lips, making them look fuller and youthful.
DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.
You might opt for our Eye Shade in Cream, Cappuccino, or Caramel Pink. Next, use a slightly darker shade in your eye socket to create definition and depth. You could choose Taupe, Cocoa or Rose Gold. Finally, use your darkest shade in the outer corner of the eyes to create a sultry, elongated almond shape.