The biggest TikTok account by followers is Khaby Lame (@khaby.lame), known for his deadpan reaction videos, while the most-viewed single TikTok video belongs to Zach King for his Harry Potter-themed illusion, with over 2.3 billion views, according to data from late 2025/early 2026. Other top creators include Charli D'Amelio and MrBeast.
1) Zach King's Harry Potter illusion - 2.3 billion views
Zach currently holds the title for most viewed TikTok video of all time, with a whopping 2.3 *BILLION* views.
TikTok pays creators between $0.02 and $0.04 per 1,000 views, which comes from the Creator Fund. This means that one million views could generate between $20 and $40. However, the actual payout can vary depending on TikTok's metrics and other factors such as engagement and audience retention.
What is the value of a TikTok Rose? A TikTok Rose is worth 1 coin or around $0.01 USD. Though low in value, Roses are frequently sent and help maintain consistent engagement during streams.
The original "Baby Shark" video by Pinkfong is now the most viewed video on the site. On October 29, 2020, Baby Shark surpassed 7 billion views, and on November 2, 2020, it passed Despacito to become the most viewed video on YouTube.
The TikTok 3-second rule is a content strategy emphasizing that you must hook a viewer within the first three seconds of a video to prevent them from scrolling away, significantly impacting watch time, completion rates, and algorithmic favorability for the For You Page (FYP). This rule highlights the need for immediate visual impact, strong curiosity gaps (questions/mysteries), fast cuts, emotional triggers, or bold text to stop the scroll and signal video quality to the algorithm, though some suggest the attention span is shrinking to even one second.
TikTok uses a metric called RPM (Revenue per Mille) which means how much money you earn per 1,000 views. In the Creator Fund, the RPM is notoriously low, usually around $0.02 to $0.04 per 1,000 views. In other words, you'd need over a million views just to earn $20-$40.
TikTok, known in mainland China and Hong Kong as Douyin (Chinese: 抖音; pinyin: Dǒuyīn; lit. 'Shaking Sound'), is a social media and short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which range in duration from three seconds to 60 minutes.
The undisputed queen of TikTok is Charli D'Amelio, reigning as one of the platform's highest-paid stars with an estimated $17.5 million in earnings.
Top Social Media Influencers
As of late 2024 and into 2025, Portuguese footballer Cristiano Ronaldo became the first person to reach 1 billion followers across all social media platforms (Instagram, Facebook, X, YouTube, Chinese platforms), a monumental figure that solidifies his status as the most followed individual globally, significantly ahead of other stars like Lionel Messi or Selena Gomez.
Fyp is an acronym that means “For You Page”, and refers to the page on TikTok that is filled with recommended content and videos the app thinks you'll enjoy the most.
To make $2,000 a month on TikTok, you generally need 10,000 to 50,000 followers, focusing on brand deals, affiliate marketing, and potentially direct creator fund payouts, requiring significant views (millions monthly) and high engagement, with earnings varying greatly by niche and content quality, rather than just follower count.
Content that promotes criminal activities like assaulting or kidnapping. Content that risks the safety of others, including pranks like swatting. Content that is excessively gruesome or shocking, especially that promotes or glorifies abject violence or suffering. Content that promotes self-harm or suicide.
Video length
You can create videos of different lengths: Videos you record in TikTok can be up to 10 minutes long. Videos you upload in TikTok can be up to 60 minutes long.
For content creators and influencers, appearing on a user's FYP can significantly boost visibility and reach, similar to how the Twitter algorithm can amplify posts to a wider audience. This increased exposure can lead to more followers, higher engagement rates, and potentially viral content.
The #1 YouTuber in the world by subscriber count is MrBeast (Jimmy Donaldson), holding the top spot as an individual creator with over 450 million subscribers, surpassing the music label T-Series, which is the most-subscribed overall channel when including companies like T-Series, Cocomelon, and SET India. He's known for large-scale stunts, cash giveaways, and philanthropy, becoming the biggest individual personality on the platform in recent years.
“Gangnam Style” by South Korean musician PSY became the first YouTube video to reach 1 billion views. By the end of 2012, the song had topped music charts in more than 30 countries around the world. #song4theweekend #PSY #GangnamStyle #musichistory #music.
The Minecraft community has crushed one trillion views on YouTube. Celebrate this huge milestone with a look back at some of the biggest moments in Minecraft history.
"Under FOI what has been sent to the BBC In relation to the complaints raised by myself re their abuse of the Guidelines in their promotion of TikTok who the BBC report have an income stream that includes "We discovered that TikTok is still taking about a 70% cut from livestream gifts.
On TikTok, the lion gift costs about 30,000 coins, which equates to about $400. A lion is one of the more expensive gifts, so if you see this pop up in a live, somebody's being generous. Check out our video on the biggest TikTok gift. to see just how much these creators.