The best Korean TV brand depends on your priority, with Samsung leading in overall global sales and premium QLEDs, while LG is often considered the leader for OLED technology, offering superior blacks and contrast, though both offer excellent quality and compete fiercely in the market, dominating global TV sales.
11 companies for Smart TV in South Korea
Samsung in numbers
Samsung has come a long way from its early establishment in South Korea to its current position as a globally recognized multinational conglomerate. It achieved a global revenue of close to 259 billion U.S. dollars in 2024.
Samsung and LG, two South Korean conglomerates known for home appliances, have joined forces to produce high-end TVs.
Neither LG nor Samsung is universally "better"—they excel in different areas, with LG often leading in OLED picture quality, Dolby Vision support, and WebOS's intuitive smart features, while Samsung shines in QLED brightness, anti-glare coatings for bright rooms, and sometimes better value, though both offer great tech; the best choice depends on your viewing environment (bright vs. dark room) and priorities (cinematic color vs. vibrancy).
For reliable TVs, Sony, LG, and Samsung consistently rank high for quality and performance, with Sony often leading overall reliability, LG excelling in OLEDs, and Samsung strong in QLEDs, while budget-friendly TCL and Hisense offer great value and have improved significantly, though it's wise to check specific model reviews and consider extended warranties.
For 19 years in a row, Samsung TV has proudly held the title of Global No. 1 TV. 🌍📺 Year after year, Samsung redefines what's possible in home entertainment through innovation, design, and performance.
OLED is more energy efficient in darker scenes but comes at a premium price, whereas QLED offers more budget-friendly options and consistent energy use. For ultimate picture quality, response times and a cinematic experience, choose OLED.
What popular things to buy when visiting South Korea? K-beauty products, Korean snacks, K-pop merchandise, hanbok, and traditional crafts like hanji paper are your must buy in South Korea. All these products represent both modern Korean culture and traditional heritage.
The Big Three in K-pop refers to the three South Korean entertainment companies YG Entertainment, JYP Entertainment, and SM Entertainment. These companies dominated the K-pop industry from the late 1990s to today.
Fortune Global 500 Ranking (2025)
Brands like LG, Samsung, Sony, and Panasonic are known for their durability and longevity. LG and Sony, especially, are often praised for their superior build and image quality, which tend to last longer, with proper care.
LG TVs are made by LG Electronics, which has over 200 global manufacturing units in different countries, including South Korea, China, Mexico, Poland, Indonesia, and India. Therefore, LG TVs are not produced in any single location.
Best Picture Quality TVs(200)
The best TV in Australia depends on your needs, with top contenders including the LG C5 OLED for overall versatility and picture quality, the Samsung S95F/D OLED for bright, vibrant OLED performance, and TCL C855 for exceptional value Mini-LED brightness. For budget buyers, Hisense U8QG and TCL C7K/C6K offer great features, while the Sony Bravia 9 Mini-LED is a premium alternative for bright rooms.
The lifespan of your new TV will depend on many factors, for example, LED TVs versus QLED or OLED TVs. Generally, you should expect them to last between seven and 10 years, though QLEDs last longer as their in-built backlights prevent burn-in issues.
Neither LG nor Samsung is universally "better"—they excel in different areas, with LG often leading in OLED picture quality, Dolby Vision support, and WebOS's intuitive smart features, while Samsung shines in QLED brightness, anti-glare coatings for bright rooms, and sometimes better value, though both offer great tech; the best choice depends on your viewing environment (bright vs. dark room) and priorities (cinematic color vs. vibrancy).
Neither TCL nor Samsung is definitively "better"—it depends on your priorities: Samsung leads in premium features, advanced picture tech (like OLED/QLED), and polished Tizen OS, ideal for high-end users; while TCL offers superior value with excellent 4K/Mini-LED performance (often with Dolby Vision) and user-friendly Google/Roku TV, making it great for budget-conscious buyers seeking top performance for the price.
The Best OLED TVs
Samsung continues to dominate as South Korea's most valuable brand ranked, with a 9% brand value increase to USD89. 4 billion.
Samsung has a powerful influence on South Korea's economic development, politics, media and culture and has been a major driving force behind the "Miracle on the Han River". Its affiliate companies produce around a fifth of South Korea's total exports.
Loyalty doesn't seem to be an issue for K-pop idols when it comes to the brand of their smartphones. A slew of K-pop artists who have worked with Samsung Electronics' Galaxy brand have been spotted using Apple's iPhones right after terminating their contracts with the company.