Insider spoke with stylists and designers to find out what the next big fashion trends will be. They said this year will bring shades of pink and green, metallics, and faux leather. The experts also highlighted ballet flats, blazers, and cargo pockets as up-and-coming trends.
Ranging from high-fashion superhero collections to vertical drinking games, the 2023 pop culture trends are sure to be diverse and eclectic, reflecting the wide range of interests and passions of the people who make up our culture.
Summer 2023 trends
Trends such as knee-high splits, geometric cut-outs and sheer fabrics all lends themselves perfectly to a sultry skin moment, whereas for the inevitable open-air soirée, amping up the drama is easy with a 1970s It-girl-inspired hooded gown.
Based on global research studies, we predict that three macro trend forces will shape TikTok in 2023: actionable entertainment, making space for joy, and community-built ideals.
There are three main types of trends: short-, intermediate- and long-term.
Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?
Among the most popular 2023 aesthetic trends is jawline contouring. You may have seen or heard more people discussing how they desire a snatched jawline on social media and television. Now, making your jaw look more defined and elongated is easier than ever.
According to Talkwalker, multi-sensory social media will trend in 2023. Multi-sensory media is the integration of different formats such as audio, video, text and even fully-immersive environments. This helps to bring new and more engaging experiences to social media users.
Examples of American popular culture in 2023 include streaming services and television shows, social media, pop music, sports, and food and cooking.
The consensus is that grey is out and warm neutrals will continue to dominate in 2023. “The color trends have gone from all white to warm neutrals, and in 2023 we will be warming up those neutrals even more,” says Brooke Moore, Interior Designer at Freemodel.
The striking red-pink colour Viva Magenta has been named by colour authority Pantone as the Colour of the Year 2023.
The list goes on. It's time to look back to the spring and summer runways for everyday wardrobe inspiration. Ahead, take a deep dive into the delicious tones of the season: fiery red, butter yellow, kelly green, classic cobalt, powder blue, and electric lilac.
Bold bright matte color
This time of year and heading into summer, is always about bold and bright lip colors! Think vibrant pinks, oranges, corals, electric purples, or traditional red. These shades are perfect for adding a pop of color to your look and are sure to turn heads.
Mid-tone blushing
“Blush is a huge focus in 2023, and the flushed, airbrushed look is really in,” says Anaya. In fact, one of the biggest trends we're seeing right now is what TikTok is calling "mid-tone blushing"—i.e., a technique for blurring together your blush and under-eye makeup for a seamless finish.
We called those with the most potential the Essential Eight. They include: artificial intelligence (AI), augmented reality (AR), blockchain, drones, Internet of Things (IoT), robotics, 3D printing and virtual reality (VR).
Entrepreneurs should observe at least four types of trends—economic, social, technological and regulatory—to identify business opportunities and grow their startups. By paying close attention to economic trends, they can identify areas that are ripe for new ideas.
TikTok is starting 2023 with a bang, introducing new updates and features to enhance the user experience. They are releasing a sleep reminder feature, as well as adding scrubbing thumbnails to make finding specific parts of a video easier.
Analysts expect the number of TikTok users in the US to continue rising for at least two more years. In 2024, this is set to grow by 3.2% and surpass the 100 million mark for the first time. An annual increase of 2.6% is forecast for 2025, which will bring the total number of US TikTok users to 103.3 million.
In terms of privacy and security, it is not different from other social media like Facebook or Instagram. Since TikTok Security measures are quite comprehensive, using the app is secure for your device, and even payment methods are primarily protected.