Green – Natural/Healthy: With sustainability and organic remaining front of mind for most consumers, green is making its way to becoming one of the more popular colors in the food supply chain (think green juice). Green is now almost synonymous with health and well-being when it comes to food.
Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite. Both red and yellow are also effective at grabbing attention. The fast food industry has claimed this combination for a good reason—because it is effective.
According to color psychologists, the best color for good health is 'green'. Symbolizing nature, growth, and health, the color green is an enduring favorite when it comes to interior design.
This study examined the effects of red/blue coloring of visual food cues and verbal color suggestions on reported food wanting. It was shown that both blue and red coloring of the depicted food items had an appetite-reducing effect.
In fact, people find red-colored foods to be the most appealing overall. Red activates your appetite so much that it's often used in restaurant logos, on menus, and on tablecloths and napkins. The color yellow has also been found to stimulate your appetite because yellow is associated with happiness.
Fast food chains, from McDonald's to Taco Bell, utilize various colors to influence potential customers on a psychological level. The color yellow elicits a feeling of comfort, while red tends to make people feel more hungry and impulsive.
Using various shades of yellow and red in the environment have also been shown to increase energy and stimulate appetite. Both colors are known for creating strong associations, both mentally and emotionally. In other words, they make us feel good, particularly when we're eating.
Williams explained there is a color that is best for weight loss. “Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better, put a blue light in your refrigerator and watch your munchies disappear.”
In fact, it's said that looking at the color blue can produce chemicals in the body that promote calming. If you don't want to go full-on blue in every room in your home, you'll still feel the calming effects by choosing colors that have elements of blue, such as a warmer gray, blue-green, or soft purple.
This is because humans have certain expectations of how food should look. When a food's color is off or is different than what we expect, our brain tells us that it tastes different too. Long supported by scientific studies, we use visual cues from color to identify and judge the quality and taste of what we eat.
Yellow symbolizes happiness and warmth in almost all cultures. It's the color that grabs users' attention more than any other color. McDonald's and IKEA both use yellow in their branding to give off the feeling of friendliness and positivity.
Studies have shown that blue and green can create a calming atmosphere; orange and yellow can stimulate appetite; red and pink can inspire passion and energy; while purple can boost creativity and productivity.
Red – This bright hue is very energetic and stimulates many senses, which lead directly to your appetite. This is why many fast-food chains include red in their signage and decor. Yellow – Many restaurants also include yellow in their decor, as it is known to increase appetite as well.
Research studies discovered red to be the best color light to help you sleep, because it increases production of melatonin as well as full darkness. On the other end of the spectrum, blue is the worst. Despite being a calm-inducing color on most occasions, blue is not suitable for lighting a bedroom.
A person surrounded by yellow generally feels optimistic because the brain releases more serotonin when surrounded by the color yellow. Also, yellow enhances concentration and speeds up the metabolism.
Green – Quiet and restful, green is a soothing color that can invite harmony and diffuse anxiety. Blue – A highly peaceful color, blue can be especially helpful for stress management because it can encourage a powerful sense of calm.
Blue. Though blue is a very basic and indeed a classic color, it is also a color that is very soothing to the mind and helps to reduce feelings of anxiety and stress.
Peaceful, calm and gentle, blue has tremendous power to manage stress. It's a very soothing color that helps calm your mind, slow down your heart rate, lower your blood pressure and reduce anxiety.
Darker shades of colors like blue, purple and brown can also help to hide flaws and create a slimming illusion. On the other hand, lighter colors, like white and khaki, can add pounds and give the illusion of a larger frame. Don't wear a white blouse if you want to camouflage a large chest.
Red. Red has always been associated with health, vigor, and love and has increased metabolic activity. This trait makes it the perfect appetite accelerator and a prime color for drinks. Being associated with the red color means raised temperature and blood pressure, which leads to increased thirst.
Brown fat: Brown fat is smaller than white fat. It stores energy and burns that energy to regulate your body temperature. Brown fat helps you burn calories by creating heat right before your body starts to shiver (thermogenesis).
Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention. Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it's about speed, quickness. In, eat and out again.
While it can also be considered a relaxing color when used in bedrooms or bathrooms, green can stimulate thoughts of dieting or snacking on leafy veggies and fruits when it is used as a kitchen or dining room paint color. Red – Red is another stimulating color that is known to encourage hunger.