Wine sales were fairly evenly distributed among consumers in the United States in 2022. Millennials made up the largest share at 22 percent but other cohorts were not far behind.
This momentum is mainly coming from those under the age of 40, and the wine industry is seeing a growing influence not just of the most engaged consumers (aged 25-54), but also of LDA Gen Z to an extent. 31% of monthly wine drinkers are now aged under 40, compared to 28% in 2021.
Gen X has around 40.2% of overall wine consumers out of which 12.6% are Hispanic, 18.7% are black and 9% are Asian. Population from baby boomers and matures have 10.9% and 8.4% Hispanic, 10.7% and 8.2% black, and 6.7% and 5.9% Asian respectively.
The predominant age group that purchases wine is 56 to 74 years old. That's the group you're most likely to find in a tasting room. Overwhelmingly, the Baby Boom generation drinks wine as a social activity. Now, if you're a small winery, say, under 1,000 cases per vintage, a tasting room might not be possible.
According to a 2019 survey among regular wine drinkers, around 40 percent of Australian premium wine drinkers were aged between 18 and 34 years. Compared to the older generation, younger consumers were more likely to purchase premium wine.
The United States consumes the largest volume of wine of any country, at 34 million hectoliters in 2022.
'” Wine tastes better with age because of a complex chemical reaction occurring among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a pleasing flavor.
The mean age at onset of alcohol use and alcohol use disorder declined from 24 to 17 years and 46 to 21 years, respectively, from the pre-1950 birth cohort to the post-1985 birth cohort.
According to Silicon Valley Bank's State of the U.S. Wine Industry 2022 report, only 20% of millennials drink wine.
They often like to brag about it. “ Regarding which sex purchases and pays more for wine, this study supports current statistics showing that women consume more wine, selecting it over other alcoholic beverages more than men, by at least 10%. However, men will usually spend more on a bottle of wine than women.
Expensive wines are a male preserve -- at least that's what a study by Wine direct/Enolytics for the US market suggests. Women buy, 61.2% of wines under US$20 a bottle, but 71.5% of bottles over US$90 a bottle are bought by men. The tide is turning, however.
Year-over-year, here are McMillan's preliminary findings: Generation Z (ages 21-23) consumed 2.1 percent of the wine in 2019 and 3 percent in 2020; Millennials (ages 24-39) consumed 18 percent in 2019 and 20.1 percent in 2020; Generation X (ages 40-55) consumed 32.9 percent in 2019 and 34.9 percent in 2020; Boomers ( ...
Countries with highest wine consumption per person 2021
People in Portugal consume more wine than any other country worldwide, according to a study of 2021. In that year, the European country reached an annual per capita consumption of nearly 52 liters.
Pinot Noir is the ultimate crowd-pleaser at dinner parties. Its light body and fruit-forward flavors make it a perfect pairing partner with many different dishes. Pinot Noir is also a wine style that will appeal to the palates of both entry-level dinner guests and wine enthusiasts.
Looking at the amount of alcohol consumed per person aged 15 years or older, the Seychelles is in first place with around 20.5 litres of alcohol drunk per person per year, according to Our World in Data; studies show that young male peer groups primarily drink high amounts of alcohol in the Seychelles.
“Importantly, wine drinking has increased significantly in popularity for both genders with a majority of 50.5% of women now drinking wine, up 3.7% points on a year ago, and 41.9% of men drinking wine, an even larger increase of 4.8% points.
SHIRAZ. Bright, bold and full of personality, Shiraz is Australia's most popular variety. It grows in almost every wine region of Australia, accounts for one-quarter of total wine production and is our most exported wine.
However, premium Australian wine increased in value by 10 per cent in 2021 and has increased by 19 per cent on average each year since 2016. This has helped premium wine move from a 6 per cent volume share of Australian wine sales in the US in 2011 to a 23 per cent share in 2021 (see Figure 5).
Wine drinkers' are creative, with some of their favorite hobbies including writing (47%) and drawing (36%). Many are also athletic, enjoying playing (38%) or watching (20%) sports like football (16%) or basketball (13%).