One percent of the sales from Rare Beauty goes towards increasing mental health resources. Dermatologically tested and suitable for sensitive skin, everything—from the lipsticks and eyeshadows to moisturizers and skin-smoothing mist—has been created with a skin=care lens.
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With makeup made to feel good in, Rare Beauty's mission is to help everyone celebrate their individuality by redefining what beautiful means.
Makeup applies better, and stays put longer, too. Cooling, water-based formula—no silicone here! Instantly soothes and nourishes skin with all-day hydration, so you stay feeling fresh under makeup.
Rare Beauty
The eyeshadow palettes, foundations and concealers have rounded edges that make it easy for those who have arthritis to open.
About the Product. Rare Beauty Soft Pinch Liquid Blush (20 USD; Made in Korea) – is described as a featherweight, “pinch-perfect” long-lasting blush that gives you a soft, healthy flush. Currently, there are 11 shades available.
Mindfully Made Without. ...and more. We go by the strict cosmetic standards of the European Union, which means we ban more than 1,600 chemicals from going into our products. We go above and beyond to exclude these ingredients from our formulas; however, trace amounts are sometimes unavoidable.
On the Rare Beauty website, the brand claims that the foundation is suitable for sensitive skin, and I back that statement 100 percent—I didn't experience any stinging, rashes, or itching any time I put it on, which is how my sensitive skin responds when it's irritated.
Starting with our very first sale, 1% of all Rare Beauty sales will go directly to the Rare Impact Fund to increase access for mental health services in educational settings.
rarebeauty.com Audience Demographics
The largest age group of visitors are 18 - 24 year olds (Desktop).
Rare Beauty is cruelty free, vegan, and certified by PETA's Global Beauty Without Bunnies. Rare Beauty is vegan beauty but they are not clean beauty.
Rare Beauty foundation is a good choice for acne-prone and sensitive skin. This foundation passes the cosDNA test, meaning its ingredients don't tend to clog pores or cause irritation.
Oxygenetix Oxygenating Foundation is a breakthrough line of breathable foundations. Kourtney loves the popular acne version for its inclusion of acne-fighting ingredient 2% Salicylic Acid but there is also the original version instead for those who don't suffer from acne or any regular breakouts.
Alpha-H. Insider fave Alpha-H is one of the best Australian skincare brands according to beauty junkies everywhere, known for creating highly concentrated products that serve both preventative and corrective purposes.
Because “clean" beauty lacks a regulatory definition by the Food and Drug Administration, we chose not to market our brand as "clean." But rest assured, our products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety—you have our word.
The authenticity and inclusivity of Rare Beauty's marketing tactics play a major role in the company's success. The message is clear- makeup made to feel good without hiding what makes you unique. It's about being YOU! Rare Beauty's marketing is about story telling.
The Partners
Scaling their on-campus, community programs that work to protect emotional health and prevent suicide for teens and young adults across colleges and universities. Developing an accessible webinar series for teens and young adults in the U.S. and beyond focused on youth mental health and wellness.
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.
People with sensitive skin need to be careful and patient with products that contain strong active ingredients. You should research products that intrigue you but contain powerful ingredients, like chemical exfoliants such as glycolic acid and salicylic acid, vitamin C, or topical retinoids/retinol (vitamin A).
Since the rise of Korean skin care in the U.S., Dr. Jart+'s Cicapair line has been an editor favorite in terms of soothing sensitized skin. (For the uninitiated, cica or Centella asiatica reduces redness and works hard to repair and firm skin.)
What you need to know. Developed with dermatologists, CeraVe is the #1 dermatologist recommended skincare brand1.
1. Shiseido. Japan's leading beauty brand with a history of more than 140 years. Their extensive range of sub-brands and products includes everything from skincare products like moisturizer and anti-aging serums, to sunscreen and makeup.
Korean Vs. Japanese Skincare Which Is Better
If you want to achieve a glowing, dewy skin, it's a good idea to get into a Korean skincare routine. If you want soft, matte-looking baby skin, try using Japanese skincare.