For 10,000 followers on TikTok, you earn from brand deals (around $30-$400/post) or gifts during <
Micro-influencers with 10,000 to 100,000 followers (earnings of $25–$125 per post) 100k–500k followers—mid-tier influencers (payouts range from $125–$1,250 per post) 500k–1 million followers—macro-influencers (earning $1,250–$2,500 per post) 1 million or more followers—mega influencers (earn $2,500 or more per post)
TikTok pays between $0.02 - $0.04 per 1000 views for a creator's video via the “TikTok Creators Fund.” TikTok has been actively launching programs to boost the earnings of the creators and influencers on TikTok.
TikTok pays about $0.40 to $1 for every 1,000 views through the Creator Rewards Program. Older payouts were lower at $0.02 to $0.04 per 1,000 views under the Creator Fund. However, your actual earnings depend on your niche, video length, engagement, audience location and the monetization method you use.
What is the value of a TikTok Rose? A TikTok Rose is worth 1 coin or around $0.01 USD. Though low in value, Roses are frequently sent and help maintain consistent engagement during streams.
On the first day of every month, you'll receive a notification with your payouts accumulated from the previous month. To view your payment: 1. In the TikTok app, tap Profile at the bottom.
TikTok does not pay for likes on a video, rather the short video app pays for 1000 views. Currently as per 2026 influencer reports, TikTok pays between $0.4 – $0.8 per 1000 views, i.e. $400 -$800 per million views for a creator's video via the new “TikTok Creativity Program Beta”.
TikTok typically pays $0.40 to $1.00 or more per 1,000 views through the Creator Rewards Program. Actual earnings depend on factors like video length, originality, engagement rate, and audience location.
To make $2,000 a month on TikTok, you generally need 10,000 to 50,000 followers, focusing on brand deals, affiliate marketing, and potentially direct creator fund payouts, requiring significant views (millions monthly) and high engagement, with earnings varying greatly by niche and content quality, rather than just follower count.
Highest Paid TikTok Influencers of 2025:
With 10,000 followers, you can leverage Instagram Stories' “Swipe Up” feature, making it easier to direct your audience to affiliate links.
To earn $1,000/month on TikTok, you need a multi-stream strategy focusing on high-engagement content, leveraging programs like the Creator Rewards Program, and exploring revenue from TikTok Shop, affiliate marketing, sponsored posts, and Live gifts, even starting with 1,000 followers in the Work with Artists program. Focus on a niche, ride trends with the "piggybacking method," build community through video replies, and combine short, engaging clips with longer, expertise-driven videos for consistent income streams like subscriptions or courses.
Yes! You can earn through affiliate marketing, sponsorships, TikTok Creator Rewards, and selling digital products.
TikTok creators with 1 million followers or more can expect to make an average of $1,500 per post for branded content. One creator, Jenn Leach, reported earning $88 for 1.6 million views, which works out to 6 cents per 1,000 views.
Have at least 10,000 followers. Have at least 100,000 video views in the last 30 days. Post original content that's eligible for rewards. Post videos that are at least one minute long.
On average, creators earn between $0.02 to $0.04 per 1,000 views. With 100,000 followers, you may generate around 10,000 to 50,000 views per video, depending on engagement. This means that a single video could earn anywhere from $0.20 to $2.00.
TikTok doesn't pay directly for likes. Payments are tied to views, watch time, and engagement overall. That said: Likes are an engagement signal that boosts reach, which indirectly drives more views.
TikTok Gifts And Their Prices
For example a TikTok Rose is worth 1 Coin (or $0.01 USD).
TikTok pays anywhere from a few cents to a few dollars per 1,000 views, depending on the video, though there are many other ways to make money on the platform.
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On TikTok, the lion gift costs about 30,000 coins, which equates to about $400. A lion is one of the more expensive gifts, so if you see this pop up in a live, somebody's being generous. Check out our video on the biggest TikTok gift. to see just how much these creators.
"Under FOI what has been sent to the BBC In relation to the complaints raised by myself re their abuse of the Guidelines in their promotion of TikTok who the BBC report have an income stream that includes "We discovered that TikTok is still taking about a 70% cut from livestream gifts.
Are TikTok Gifts Real Money? Yes, TikTok Gifts can be converted into real money by creators. The process involves TikTok converting the gifts into Diamonds, which creators can redeem as cash. However, TikTok takes a significant commission from the gift's value before the creator receives their payout.