As we've mentioned, Instagram advised creators to use between 3-5 hashtags on their posts, despite allowing up to 30.
How Many Instagram Hashtags Should I Use? Instagram lets you include up to 30 hashtags in their post captions. However, the Instagram Creators account has advised users to stick to a 3-5 hashtag limit in captions.
How Many Hashtags Should You Use On Instagram? According to Instagram's creators' page and recent trends, 3 to 5 hashtags are the sweet spot. It's important to note that this guide emphasizes the use of niche hashtags in addition to more general ones.
How many hashtags should I use on Instagram? For best results, limit yourself to 3 to 5 hashtags per Instagram post (or Story, or Reel). Technically, you can post up to 30 hashtags… but too many hashtags can look spammy and may even hurt your reach.
Here, a point to note is that you can add up to 30 hashtags per post. And according to Later, they work best in most cases. So instead of cramming in as many hashtags as possible, focus on using a few that are highly specific and relevant to your content.
We found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate. So, how many hashtags should you use on Instagram? For now, using more hashtags is still the best strategy for increasing your reach on feed posts.
DON'T overdo it
We don't want your post to drone on forever with a bunch of hashtags that aren't relevant or worth reading. Use a few relevant tags, maybe a few very popular ones, as well as some that are unique to you and your business.
Using Instagram hashtags will help get your post in front of more users, leading to more likes. Once you use a hashtag, your post will appear on the page for that hashtag. That makes it easier for people to find you (and like your content).
Yes, hashtags still work. It's important to remember that hashtags aren't going anywhere in 2023. In fact, they're back in full force. With a strategic and creative approach, they can be an extremely powerful tool for reaching your target audience and promoting your content.
This suggests that the Explore page algorithm also considers the visual content of your posts along with the words in your caption. So, by continually sharing engaging content with strong captions, relevant keywords, and niche hashtags, you're optimizing your posts for Explore page potential.
3-5 Hashtags Per Post (Instagram's Recommendation)
It may come as a surprise, but Instagram suggests using between 3 and 5 hashtags. The reason behind this low number is to use more relevant and better-quality hashtags to avoid spam. In other words: less is more.
Using the right Instagram hashtags is an effective way to grow your followers and get more eyes on your Instagram posts in 2022. But to get results, you have to be thoughtful about how you use hashtags on Instagram.
Gone are the days of spamming your posts with as many popular hashtags as possible. Instead, now it's rather all about quality over quantity. Instagram prioritizes posts that are deemed relevant and valuable to its users, so it's crucial to use hashtags that are most relevant to your content and target audience.
Constantly Using the Same Hashtags
This can hinder your results for several reasons. The first is by limiting your reach. Since hashtags are searchable and help potential followers find content that's relevant to them, using the same ones over and over won't introduce you to any new users.
When you stop using hashtags, you're left with only one way to improve your Instagram traction — you have to actually produce great content. Because without the “magic” of hashtags, your content has to actually earn its engagement.
The 3×3 hashtag strategy is associated with what your product or service is, who it is for, and what problem it solves. In other words, it focuses on the what, who, and why. For example, let us assume that you sell t-shirts for larger men. For the audience, your hashtags could be #largemen, #bigman, #dadbod, etc.
Ineffective Use of Hashtags
Such hashtags are ineffective and won't boost your likes. Instead, focus on niche-specific hashtags like #vintagefashionblogger in order to increase exposure by getting more likes as soon as you upload a new post. Also, target hashtags that relate back to your post or describe your post.
87% of brands prefer using hashtags in captions.
Con: You Can Turn Away Followers by Using Too Many Hashtags
Hashtags are great for boosting your Instagram engagement, but too many hashtags can sometimes turn away users. Your followers want to read a caption that is thoughtful and entertaining, not a jumble of hashtags.
You cannot add spaces or punctuation in a hashtag, or it will not work properly. If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet. We recommend using no more than 2 hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.
If you want to add a hashtag to a post you've already uploaded, edit the caption or include your hashtag in a comment on your photo. After you tag your post with a hashtag, you'll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.
Hashtags are directly related to the time of your image post, so you want to make sure you use your hashtags as close to posting as possible. If you delete hashtags and repost them, or simply add hashtags a few hours later it won't work. Best practice is to post your hashtags at the same time that you post your image.
If you want your photo to get noticed, Tagging AND Mentioning is your best option! As noted above, to Mention a person, place, or business in a photo, simply include their screenname in the caption or comments when you post.