Put on moisturizer 30 minutes before you do your makeup. Let the moisturizer soak into your skin for at least 30 minutes before you apply your makeup to smooth out the creases in your face. Tip: Even if you have oily skin, it's important to moisturize to keep your skin healthy and smooth.
If your skin is dry, your foundation is more likely to cling to any dry patches and settle into wrinkles. So make sure to hydrate your skin well before applying foundation. Margina: Hydrating the skin plumps up the skin, which helps to keep makeup from settling into fine lines.
Most of us struggle to explain what cakey makeup looks like, but we all know it when we see it. Caking normally happens when a product has been applied too heavily all at once or in too many layers. The excess makeup gathers on the skin and becomes a foundation that wrinkles and creases.
Prior to any application you should cleanse, moisturize, and prime. "Using an excessively greasy cream that sits on top of your skin might prevent your foundation from properly absorbing and drying down, which can cause it to settle into lines," says New York City-based makeup artist Andrew Sotomayor.
Think you're hiding wrinkles by piling on the foundation? Excess makeup just exaggerates them. The fix: After applying your foundation with a brush, take a damp makeup sponge and gently press it all over your face. This removes any foundation that has settled into lines, and creates a soft finish.
"Lightweight makeup, such as BB creams, tinted moisturizers or airbrush makeup is great for giving coverage without accentuating fine lines and wrinkles," says Kiralee Hubbard, a makeup artist and founder of Aeroblend Airbrush Makeup.
Quinn emphasizes that the most important tip for applying foundation to mature skin is the prep step right before foundation. "The skin needs to be hydrated before any foundation is applied. Massage in your face and eye creams, use a roller for added penetration, and follow up with a brightening primer," he says.
Choose: Liquid foundation
"Powder can actually settle into wrinkles and accentuate them, but liquid products act like a filler for a smoother finish," Bruzzesi says. If you've got large, visible pores, liquid is also your best bet (the filler thing, again).
Don't Paint, Buff. No matter what tool you're using—a foundation brush, a BeautyBlender, or your fingers—buff (or bounce, if you're using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.
"Foundations that have sheer coverage and a dewy luminous finish work best with women who are concerned about lines and wrinkles." ✔️ Dewy foundations are better than matte. Thicker, matte finish bases are usually made to provide fuller coverage, which means they're packed with pigment that can eventually get cakey.
A brush or sponge can be used to apply powder foundation, though brushes are generally preferred. Brushes will give a more natural and buildable coverage, whereas sponges can tend to deposit too much product onto the skin and give a cakey finish.
If you've ever thought your makeup makes you look more wrinkled, it might be by virtue of dehydrated skin. Makeup has a way of leaching the moisture from the skin, accentuating pores, and highlighting fine lines and wrinkles. So if your skin looks worse with foundation, this could be a major culprit.
Cream makeup is more pigmented than powder
Cream makeup is the perfect medium to deliver more pigment to your skin, while still allowing for your skin's natural radiance to glow through. This is essential for women with mature skin who may deal with redness or age spots that a powder alone could not cover.
If you're looking for a way to smooth out the wrinkles in your skin, a primer can help. Primers are like liquid foundation for your face. They smooth out the surface of your skin so that your makeup goes on more smoothly and evenly. They also help keep your makeup in place longer by filling in tiny lines and pores.
Never put concealer or foundation on your eyelids as a base, it will cause your eye makeup to crease.
Botox. Botox is a tried and true cosmetic treatment that can drastically reduce the appearance of fine lines and wrinkles. And it probably comes as no surprise that this well-known treatment is one of the most popular celebrity skin treatments.
In fact, try and stick to creams, gels and liquids for all makeup products, including blush and eyeshadow. Repeat after me: One of the best makeup tips for older women is that anything which adds hydration, dewiness and luminescence to your skin is good.
The first step is wetting your sponge. You should never use a makeup sponge dry to apply foundation, especially if it's a beautyblender, says Bartlett. She recommends squishing it under water about eight times until it's fully saturated. Then, wring out the excess water.