Yes, most men now groom their pubic hair, with studies showing around half regularly trim or shave, and this is especially common among younger men (25-34), often for hygiene, appearance, or in preparation for sex, though trimming is far more popular than full removal, and the "natural" look is also trending. While "manscaping" has become mainstream, preferences vary, with a significant portion of men preferring some hair, but cleaner, tidier styles are widely favored over excessive growth.
A recent survey estimated that around 50% of men groom their pubes. So if you're into it, you're certainly not alone. But what are your options when it comes to intimate grooming (sometimes also called manscaping)?
Gen Z's approach to pubic hair is diverse, with a growing trend of embracing natural body hair, challenging older norms, but many still prefer some form of grooming like trimming over complete removal, with personal preference and comfort being key drivers, influenced heavily by social media trends. While some opt for "au naturel" looks, many in Gen Z trim for a "bikini-shaped bush," balancing naturalness with neatness, and views vary significantly, with TikTok promoting both naturalness and styling.
Pubic hair is making its way back in fashion, with women keen to embrace their bush. So much so, pubic hair transplants are on the rise.
And yet, it seems, we're well on our way to just that. A 2018 study by market research company Mintel found that 46 percent of men now remove at least some hair from their bodies -- that's a 10 percent rise over just two years. And the drive to shave and trim is even more pronounced with men as young as 16-24.
Most or all axillary hair was lost in one sixth of the males and half of the females. This loss was progressive with age. Detectable loss of pubic hair occurred in one fifth of the men and one third of the women, but only 1 man and 5 women had complete loss of pubic hair.
Polls also show that plenty of women find either extreme—very hairy chests, or no hair at all—attractive. Always embrace your natural body, but feel free to trim (but not shave) your chest hair if you're looking to generally appeal to more women.
Au naturel -10-20% of women love your pubes
If 80 to 90 percent of women want you to groom, then only 10 to 20 percent like a guy to keep things completely natural downstairs. It shouldn't be too surprising. There's an unshakable history about natural looks.
Let me introduce: Full bush in a bikini. Those words—repeated over and over again with varying emphasis—were trending on TikTok in January 2025, in what could have been the app's final days. It began with a video by artist Sujindah that has been viewed more than 14 million times.
Japan: Women in Japan have preferred to shave only their legs and underarms, leaving the bikini and pubic area untouched. It is also quite common to remove facial hair and peach fuzz for a smooth, glass-like appearance.
No, you don't need to shave or wax. However, if there's something going on with your skin, shaving or waxing will make it easier for your physician to evaluate the area.
The secret's out: laser hair removal is likely their weapon of choice for achieving long-lasting smoothness. But beyond the world of fame, laser hair removal offers amazing benefits for anyone seeking a hassle-free hair removal solution.
Ellen Marmur, most women do indeed have abdominal hair, often due, like most other physical attributes, to normal ethnic variation or hormone levels. “When you're in a high hormone state, not only is your progesterone and estrogen high, but also your testosterone,” says Marmur.
It Enhances Down-There Aesthetics
Some people groom because they like the way trimmed assets look, and you might also trim because it's what your partner wants. As long as you're true to your preferences and what looks and feels beautiful to you, it's all good.
Men in Italy and France keep their armpits and genital areas naturally hairy. Their counterparts in German-speaking countries, however, prefer the manicured look. This is especially true in Austria, with 74 per cent of women and 55 per cent of men surveyed there reporting that they trim or shave their pubic hair.
Most women (64.3%) and men (62.2%) preferred complete removal of female pubic hair, and this preference was more pronounced in younger women and men. Most women reported performing depilation at home (55.8%), with 44.4% using hot wax and 40.1% using a razor blade.
The Landing Strip
Also known as the French Bikini Wax, this style takes off most of the pubic hair around the front and sides of the pubic area but leaves the hair around the labia alone, leaving an elegant strip.
After years of Brazilians, laser hair removal, and Brazilian laser hair removal, pubes are popular again. They're making waves—not just on beaches, but across all corners of TikTok, Instagram, and likely your group chat.
We spoke to experienced barber Thomas Walther to find out which styles are in and which he personally prefers: "2025 will be all about a relaxed yet well-groomed look. I expect the clean-shaven style to regain popularity – ideal for those who appreciate a fresh, minimalist aesthetic.
While some women shave every day to keep their bikini area smooth, we do not recommend it. Shaving every day can lead to ingrown hairs. It's best to give your skin a chance to recover and heal between shaving days. To keep the area smooth, aim to shave every two to three days.
Changes to Your Pubic Hair
This may result in a loss of pubic hair so that your pubic hair becomes thinner and more sparse. Similarly, just as the hair on your head becomes grey with time so may your pubic hair because of a reduction in the amount of melatonin or pigment in the hair follicles.
Women's preferences vary, but surveys often show attraction to a strong, V-shaped torso (broad shoulders, narrow waist), defined arms, and a good chest, with some studies highlighting arms, chest, or smile/face as top choices, often linking physical traits to health, strength, or good personality. While muscles are important, facial features, height, and overall grooming/proportions matter too, and personality traits like humor and kindness often rank higher than looks.
Grooming and Hygiene
You do not need to shave, wax or groom yourself differently if you don't want to. Your gynecologist has seen all types of bodies before, and grooming habits will not affect your appointment.
Some women like hairy men, some women don't. For many women, this is almost definitely not an important aspect. However, as a general rule, less hair is often, but not necessarily always, more preferable. But at the end of the day, neither being hirsute nor hairless is a universal guarantee of attractiveness.