Most Simplism logos use black and white hues, like the Nike logo does since the B&W color style makes people feel real naturally.
Key elements of the Nike logo design
Generally, however, the 'standard' Nike logo usage is its iconic black or white. Font-wise, the Nike logo font features a custom-designed font called “Futura Bold Condensed,” which was included in Davidson's original 1971 brand identity.
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity.
One of the founders, Phil Knight, who was her accounting professor at the time, approached Davidson to design a logo inspired by the Adidas brand. He wanted a logo that encouraged movement. She designed several logo proposals and Knight chose the swoosh, a shape inspired by the wings of the Greek goddess Nike.
On May 30, 1971, the company changed its brand from "BRS" to "NIKE" with its logo changing to current swoosh logo, mainly because they had switched their businesses from previous shoe importing & selling to shoe manufaturing & selling.
Headquarters near Beaverton, Oregon, U.S. Blue Ribbon Sports, Inc. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.
The three leaves represent the North America, Europe, and Asia- the three continents where Adidas shoes were sold.
It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later.
After Knight presented her designs to others at his then-small company, he told her the verdict. “I remember him coming out and saying they had picked the swoosh, that he didn't love it, but maybe it would grow on him,” Davidson recalled to ABC News. Davidson's bill for creating the Nike swoosh: $35.
The Nike Logo Design Elements
Nike Logo Shape: The swoosh symbol is the shape of a wing of Nike, the Greek Goddess of Victory. So, Carolyn Davidson had the shape of the wing in mind, thanks to the goddess.
Colorless: Leave Logo Black and White
Most Simplism logos use black and white hues, like the Nike logo does since the B&W color style makes people feel real naturally. B&W is an ideal nesting place to start creating a logo.
Brand Colors
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity.
Otherwise known as the Nike swoosh, this image looks a lot like a fluid checkmark, perfect for conveying Nike's “just do it” attitude. However, the meaning behind the Nike symbol goes deeper. According to Carolyn Davidson, the image represents the wing of the Greek goddess Nike – the deity of victory.
Majorly popular sneaker brands like Nike, Adidas, New Balance, and Puma are not Black-owned, although they attract millions of Black customers worldwide.
Carolyn Davidson is a graphic designer best known for designing the Nike Swoosh logo.
Nike, Inc. is owned by Phil Knight and Bill Bowerman. Founded in 1964, it is an American multinational corporation that manufactures and sells clothing, footwear, and accessories. Currently, John Hoke serves as the company president and CEO.
4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.
Since Horst Dassler, the son of Adolf Dassler, passed away in 1987, adidas was sold and is no longer family-owned. Instead, Adidas is now owned by Adidas AG, a multinational corporate group owned by several shareholders. The majority holders are football club Bayern München and Austrian fitness company Runtastic.
Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003. February 1908 in Malden, Massachusetts, U.S.
In 1971, Nike got its first shoe nicknamed the 'Moon Shoe' which was made in a waffle iron. The grid-like pattern of the waffle iron was replicated on the sole of the shoe. It was 1971. An ex-college runner, Phil Knight, and his coach, Bill Bowerman, started a small company known as Blue Ribbon Sports.
Here is a curious fact. Across all the Adidas logos, the brand name starts with a lowercase letter to emphasize that the brand produces casual sportswear which is accessible to everyone.
The three stripes are well known on their shoes, but what you might not realise is they also form the shape of a mountain. In the 90s, the stripes were slanted to represent a mountain, which stands for the obstacles people need to overcome probably whilst wearing Adidas running shoes.
Nike is typically considered more popular than Adidas. Nike has established itself as a global brand and household name, with a strong presence in sportswear and a reputation for quality products.