Low engagement happens when users do not like or share your video and can cause TikTok to stop showing those videos as it is seen as unpopular content. Shadowban is a light ban on content creators when they violate minor terms of service, and that can be anything related to sharing sensitive content.
If your like-to-view ratio is lower than the standard average amount, it's likely that your account has been frozen. Some of the ways to unfreeze your account include the following: Engaging with other users' videos. Post original and creative content.
Some of the most common reasons behind the issue include:
New user account. Bad posting schedule. Content issues. Problems with previous content.
However, there are some key indicators that'll determine if you've received a shadow ban: Content is not visible on the For You page or search. Videos won't upload (they will say “under review” or “processing” instead) A drastic drop in likes, views, or shares.
For TikTok, we'd consider a good engagement rate to fall anywhere between 4% and 18%. A solid engagement rate for other social media platforms is generally anywhere between 1% and 2%.
Accounts with fewer than 50K followers see their average engagement rates come in above the median brand at 5.7%. The largest accounts, those with more than 1 million followers, see their per-video average engagement per follower come in at roughly 2.5%.
⭐ Hack #1 The 3 Second Rule
This means that if users watch a video in its entirety, this video is more likely to gain visibility. If your audience is only watching a few seconds of your 30 second video and not all the way through, the algorithm will flag your video as unengaging.
A drop in your engagement might mean that the discoverability of your Instagram profile is lower. Users need to find your profile when they search for a keyword related to your account. For this, you need to optimize your profile for search.
You are posting too many or too few posts – As shown by the Track Social (image below), the more you post in a day the lower is the engagement. According to SocialBakers.com, if you post fewer then 2 posts a week, you will not engage your audience enough and you will lose engagement.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
TikTok recommends posting three times a day as this will likely reach your audience at their most active time.
You make sure that your video captivates your audience. And those first 3 seconds are the most important. After all, there's so much choice of video content on TikTok, and it's very easy to scroll to the next video.
More specifically, 5,000 or fewer subscribers on YouTube, 2,500-10,000 followers on Instagram, and 5,000-50,000 on TikTok. All influencers start out small, but just because they are small doesn't mean brands should ignore them.
Paying so-called “TikTok services“ companies to boost your followers artificially won't get you the results you're looking for. But there are so many other algorithm-friendly ways to increase your reach on TikTok. One of the most powerful methods of TikTok growth is influencer marketing.
Views. If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.
A like-to-view ratio of 1:10 is considered good. This means your post should receive at least one like for every ten views. If your like-to-view ratio falls within this safe zone, the TikTok algorithm will likely boost your content's reach to a wider audience.
You should have at least 100,000 video views across all your videos in the past 30 days.
Liking your own videos probably will not work. At the end of the day, people like content because they enjoy it, and that is not going to change if you artificially inflate the number of likes you have.
Exit the App After Posting. One hack that doesn't get mentioned often enough is getting off the app right after you've posted. TikTok wants you to use the app, and when it notices that you're gone for a while, it's going to try and get your attention by sending you notifications.
According to our research, 6 am to 10 am and 7 pm to 11 pm would be the best time to post on TikTok, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.
For TikTok, we recommend around 1-3 times a day if you're building your following. Some bigger TikTokkers will post up to 10 times a day, but this may be a little much when starting out. If you're more established on the platform, try posting a couple within a day.