Kellogg says the Kellanova name is meant to tie back to the heritage of the 117-year-old company while also signaling a new era of growth. The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, will be called WK Kellogg Co — a nod to the company's founder William Keith Kellogg.
By the 1920s, Kellogg expanded his product line and changed the name to the Kellogg Company. That change was prompted partly by a legal fight between Will and his brother John. W. K. Kellogg won the right in court to use the family name but had to yield the Toasted Corn Flakes name to his brother John.
The reason for the boycott is due to the out-of-touch remark made by Kellogg's CEO Gary Pilnick when questioned about the pressure of high food prices on American families.
Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division.
Kellogg was working with his brother Will on a new kind of wheat meal for patients at the sanitarium when the process that resulted in Corn Flakes was accidentally discovered. Rolling out wheat dough that had been forgotten overnight, the brothers discovered that instead of loaves of bread they got thin flakes.
The Ferrero Group (“Ferrero" or the “Company”) today announced the successful completion of its acquisition of WK Kellogg Co. WK Kellogg Co is now a wholly owned subsidiary of Ferrero. The transaction was previously announced on July 10, 2025, and approved by WK Kellogg Co shareowners on September [19], 2025.
The oldest ones are Shredded Wheat, followed by Kellogg's Corn Flakes, both patented in the late 1800's.
The Kellogg name is largely synonymous with the category, but the company believes separating the business will allow the individual segments to get a bigger value alone than they would have together as part of a combined entity.
The acquisition was cleared by U.S. regulators in June 2025 and awaits European Union approval. In 2025, Italian confectioner Ferrero Group completed its $3.1 billion acquisition of WK Kellogg Co, bringing Corn Flakes, Froot Loops, Frosted Flakes, and Special K under its ownership.
GMO-Free USA (also known as Toxin-Free USA) calls for a boycott of Kellogg's, accusing it of greenwashing and "healthwashing". The campaign group provides a list of examples showing how, from its view, Kellogg's is misleading consumers.
Our friends at Kellogg are no strangers to showing up for the LGBTQ community. This year, they have come back bigger than ever for LGBTQ Pride Month with a new limited edition “Together With Pride” cereal that's already hitting the shelves.
The No. #1 unhealthiest cereal according to dietitians is Honey Smacks. According to Routhenstein, “Honey Smacks is loaded with added sugars, containing 18 grams per serving, which accounts for 72% of the daily added sugar limit for women and 50% for men, based on the American Heart Association's recommended limits.
However, Kellanova's UK managing director, Chris Silcock, stated that the closure decision was not related to the workforce but rather the site's outdated layout and manufacturing processes, which made it unviable for long-term operations and would require significant investment to maintain.
On May 31, 2012, Kellogg's officially acquired Pringles for $2.695 billion as part of a plan to grow its international snacks business. The acquisition of Pringles made Kellogg's the second-largest snack company in the world. In 2024, Kellanova, Kellogg's parent company, agreed to be purchased by Mars Inc.
The protests come in the wake of a new California law known as the California School Food Safety Act that bans six potentially harmful dyes in foods served in California public schools. The ban includes all of the dyes in Froot Loops, plus Blue Dye No. 2 and Green Dye No. 3.
Joseph Keith Kellogg Jr.
He held the position of national security advisor on an acting basis following the resignation of Michael Flynn. Kellogg currently serves as President Trump's special envoy for Ukraine.
Ferrero is buying cereal giant WK Kellogg for $3.1 billion as the Nutella maker further grows its footprint in the U.S. The acquisition would give the Luxembourg-based company a deeper North American presence in everything from cereal and ice cream to protein bars, cookies and confections.
John Harvey Kellogg and Will Keith Kellogg were brothers from a Seventh-day Adventist family in Battle Creek, Michigan.
The “Kell” in our name overtly recognizes our enduring connection to Kellogg Company, while “anova,” – which combines “a” with the Latin “nova” meaning new – signals our ambition to continuously evolve as an innovative, next-generation, global snacks-led powerhouse.
At the time of the initial announcement Steve Cahillane, now chairman and CEO of Kellanova, said: “Upon spin completion, we believe both businesses will be better positioned to focus on their distinct strategic priorities, execute with increased agility and operational flexibility, realise improved outlooks for ...
Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA.
Companies that adapt to consumer preferences and regional tastes are likely to thrive in this evolving landscape.
Did you know that Honey Nut Cheerios is the best- selling, most-popular, number one cereal in the United States? Even though the original “yellow-box” has a healthier nutrition profile (and started in 1941), the Honey Nut version, born in 1979, is by far the most popular.
Pac-Man cereal was introduced to grocery store shelves by General Mills in 1983, three years after the game was first launched. But it ceased to exist come 1988, when more advanced games were starting to take the place of the humbler Pac-Man.
Bread, dripping, gruel and perhaps some fish (which was a relatively inexpensive source of protein) would have been a typical breakfast for working people.