The Rare Beauty spray is a 4 in 1 product that you can use under and over makeup as it contains skincare ingredients such as niacinamide and sodium hyaluronate which leave your skin hydrated and smoother. So far it's been great at keeping my makeup in place and leaves skin feeling refreshed and dewy.
Kylie Cosmetics is officially the most popular celebrity beauty brand, according to new market research from StyleCraze. Rare Beauty by Selena Gomez ranked as the second most popular, with Harry Styles' Pleasing placing third.
Our Mission
We believe in the beauty of imperfections. We champion authenticity and positivity. We lead with transparency to build trust. We believe there is power in being vulnerable.
"I wanted the brand to be there for girls and guys and whoever to feel like it's OK to not look like everybody else," the actress and singer said during a Rare Beauty press preview last month.
In 2020, Selena launched her first beauty brand, Rare Beauty, with messages of self-acceptance and empowering people. In two short years, the brand has become widely successful and accumulated a million-dollar worth.
rarebeauty.com Audience Demographics
The largest age group of visitors are 18 - 24 year olds (Desktop).
However, Rare has come to be known for its complexion products (like the buzzed-about tinted moisturizer and primers that come in both mattifying and illuminating varieties) as well as other beauty staples like mascara and eyeliner. Ahead, check out all the Rare Beauty best-sellers that are worth adding to your cart.
Rare Beauty is a beauty brand created and founded by Selena Gomez. It's a brand that she had the idea to start and then pulled together a team of other industry pros.
Selena Gomez's makeup brand Rare Beauty has launched its first official collaboration with none other than Only Murders in the Building - Selena's current Hulu show!
Rare Beauty ranks as the second most popular celebrity beauty brand, created by Selena Gomez.
Starting with our very first sale, 1% of all Rare Beauty sales will go directly to the Rare Impact Fund to increase access for mental health services in educational settings.
Our 100% recyclable boxes are made from responsibly sourced, FSC-certified materials, and printed with water-based ink.
Rare Beauty sells makeup products and tools like any other beauty brand. What makes them different from other celebrity beauty brands and beauty brands, in general, is their philanthropic mission. Rare Beauty focuses on preaching self-love and raising awareness and money for mental health support and services.
One percent of the sales from Rare Beauty goes towards increasing mental health resources. Dermatologically tested and suitable for sensitive skin, everything—from the lipsticks and eyeshadows to moisturizers and skin-smoothing mist—has been created with a skin=care lens.
According to the Rare Beauty website, the $29 foundation is meant to feel weightless, breathable, and like your own skin. The product, sold in 48 shades, is also said to provide medium to full coverage, even your skin tone, conceal pores, and last all day.
Rare Beauty is cruelty free, vegan, and certified by PETA's Global Beauty Without Bunnies. Rare Beauty is vegan beauty but they are not clean beauty.
Rare Beauty has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
Avg. Base Salary (USD)
Rare Beauty, Llc pays an average hourly rate of $1,675 and hourly wages range from a low of $1,478 to a high of $1,899. Individual pay rates will, of course, vary depending on the job, department, location, as well as the individual skills and education of each employee.
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With makeup made to feel good in, Rare Beauty's mission is to help everyone celebrate their individuality by redefining what beautiful means.
Selena Gomez, Rare Beauty Founder, wears shade 26W (light medium) "Before I apply any products to my face I always apply moisturizer, sunscreen, and then I use the Always An Optimist Illuminating Primer, if I want a little extra glow.