L'Oréal is the world's largest beauty company, owning many popular makeup brands, with its own L'Oréal Paris being a top seller and powerhouse brand globally, while Chanel has recently surpassed it as the most valuable single cosmetics brand in some reports. The biggest individual makeup brand can vary by report (e.g., Fenty Beauty's impact, Huda Beauty's searches), but L'Oréal Group dominates the overall market with its diverse portfolio.
L'Oréal S.A. (French: [lɔʁe.al]) is a French multinational personal care corporation registered in Paris and headquartered in Clichy, Hauts-de-Seine. As of 2024, it is the world's largest cosmetics company.
While "number one" can vary by category, L'Oréal consistently ranks as the world's leading beauty company by sales, with its flagship L'Oréal Paris brand being the largest beauty brand globally, strong in makeup, skincare, and haircare, though brands like M.A.C Cosmetics and emerging names like E.L.F. Cosmetics are top contenders in specific makeup segments, notes Exploding Topics, WWD, Ulike, and LinkedIn.
Coty Inc., a global beauty conglomerate, owns the 51% majority stake in Kylie Cosmetics, a deal that was finalized in 2020 after Coty purchased the controlling share from Kylie Jenner. Kylie Jenner retains a 49% ownership and continues to lead creative and marketing efforts, though Coty manages the business operations.
After already being featured in the top three most successful overall beauty brands, it may come as no surprise that Fenty Beauty takes the top spot as the current wealthiest celebrity beauty brand.
Gen Z makeup blends natural, fresh-faced aesthetics (like the "Clean Girl" look with skin tints, gloss, and cream blush) with bold, experimental trends (like graphic liner, bright colors, and glitter), driven by authenticity, self-expression, TikTok trends, and sustainability, often featuring glowy finishes, defined brows, and less heavy coverage than millennial makeup. It emphasizes enhancing features naturally but also pushes boundaries, incorporating elements like faux freckles, inner corner highlights, and multi-use products.
Kim Kardashian is significantly richer than Kylie Jenner, with Kim's net worth estimated around $1.9 billion compared to Kylie's ~$700 million, largely due to Kim's highly successful Skims shapewear brand, while Kylie's wealth comes from her cosmetics ventures like Kylie Cosmetics and Skin, though she sold a large stake in her company in 2019. Kim is currently the wealthiest member of the Kardashian-Jenner family, with Kylie as a close second, notes Parade and Pop Rant.
Kylie Jenner has publicly shared her struggles with postpartum depression (PPD) after both of her pregnancies and, more recently (late 2025), revealed she's been dealing with chronic back pain for nearly three years, leading her to undergo stem cell therapy for relief. She also previously mentioned a diagnosis of recurrent corneal erosion syndrome affecting her eye.
While there's no single official #1, Pat McGrath is widely considered the most influential makeup artist globally, dubbed the "Mother of Makeup," known for revolutionary runway artistry and her successful brand, alongside other top figures like Charlotte Tilbury, Lisa Eldridge, and celebrity-favored Mario Dedivanovic, each defining different facets of modern makeup artistry.
7 (brand) No7 is a beauty brand of anti-ageing creams, skincare and cosmetic products developed by Boots in the United Kingdom. The brand No7 was launched by Boots in 1935 as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics.
CeraVe is a company specializing in dermatology and the manufacturing and marketing of skin care products. It is owned by L'Oréal and is a subsidiary of L'Oréal Dermatological Beauty.
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In 2019, the magazine estimated Jenner's net worth at US$1 billion and called her the world's youngest self-made billionaire at age 21, but it turned out to be false, as Forbes revealed that Jenner and her team had deceptively forged tax-returns to create an image she was a billionaire.
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As of September 2024, Selena Gomez's net worth is $1.3 billion, making her one of the youngest self-made billionaires in the United States. While her former boyfriend Justin Bieber is worth $300 million. K-pop band BTS has a combined net worth of more than $100 million.
Yes, Kim Kardashian is generally considered richer than Taylor Swift, though both are billionaires, with Kardashian often leading due to her successful businesses like SKIMS, while Swift's wealth comes from music, tours (like The Eras Tour), and films. Recent reports (late 2025) place Kardashian's net worth around $1.9 billion, slightly ahead of Swift's $1.6 billion, though these figures fluctuate.
Kris Jenner: $170 million (£130m)
Kris has further profited from stakes in her daughters' businesses. For example, she held an 8% stake in Kim's former beauty brand KKW Beauty and a 10% share in Kylie's billion-dollar company Kylie Cosmetics.
Whilst boomers and millennials may use the 😂 emoji, this has long since been deemed 'uncool' (or 'cheugy') by Gen Z. Instead, this has been replaced by the skull (💀) or the crying emoji (😭), dramatising the idea of 'dying with laughter'.
While other cohorts (e.g., Baby Boomers, Generation X, Millennials, Generation Z) are defined by age brackets, Gen C is defined by its members' digital-first lifestyle and mindset. So whether someone is 10 or 82 years old, they can still be a part of Gen C.
The "3-1-1 Rule" for makeup (and liquids) in carry-on bags means containers must be 3.4 ounces (100ml) or smaller, all fitting into 1 clear, quart-sized, resealable bag, with 1 bag allowed per passenger, ensuring security can easily see and access it during screening. This applies to liquid makeup (foundation, mascara, lip gloss) and other gels, creams, and aerosols, while solid cosmetics like powders or lipsticks in stick form are generally exempt.