France is not only the largest consumer of Nutella in the world, but also the world's largest producer of the hazelnut-based cream.
The French eat a LOT of Nutella
While most of the world loves Nutella, France is particularly keen on it. The country reportedly eats a quarter of all the pots that are produced. That's about 75,000 tonnes of Nutella eaten in France each year.
France is the biggest consumer of Nutella, the factory in Nutella makes 100,000 tons of chocolate spread.
Nutella is marketed in 160 Countries in all continents, which means 770 millions of jars for the joy of more than 110 millions of families.
Nutella® was officially born. Nutella® and its new iconic design officially launched in Germany. Oh la la! Nutella® reached Australia and opened its first plant outside Europe in Lithgow, near Sydney.
In an average seven days, 6.4 per cent of Australians 14+ (or just over 1.2 million people), eat Nutella or a similar brand of choc/hazelnut spread.
In Japan, Nutella ヌテラ is quite hard to find and sold in tiny pots at a prohibitive cost. It's quite rare to run into Nutella in a konbini, but in major cities supermarkets, it can be found on 'world food' shelves.
Ferrero, the owner, and creator of Nutella wanted to avoid trademark issues, which is why he decided to make the N black so that it looks appealing and unique. At first, it may not sound like a good idea, but that black N adds decent attractiveness to the design, making it more eye-catching.
Tic Tac and NUTELLA® have been proudly made in Lithgow for over 40 years. Consistent with Ferrero's global objectives, the Lithgow factory is certified to the international standards of Food Safety (ISO22000 + PAS 220), Quality Management (ISO 9001), Environmental Management (ISO14001) and Energy Management (ISO50001).
One of the big reasons that why Italian's love Nutella is the ease of eating it – no matter where you are in Italy you will be able to find it in every cafe & shop! Italian's start their morning a little different to how Americans start their morning.
Last year Athena Hohenberg, a San Diego mother of a four-year-old girl, filed a class-action lawsuit against Ferrero USA, the makers of Nutella for false advertising. Nutella is a sweet chocolate spread that is full of sugar and palm oil.
Pietro Ferrero was looking for a way to cut costs at a time when cocoa was expensive and still under wartime ration. Hazelnuts, however, were abundant, so he came up with the idea of developing a less expensive sweet by mixing them with cocoa. The concoction he created came in a loaf, wrapped in tinfoil.
Along with tryptophan, there is also phenylethylamine, a neurotransmitter derived from amphetamine. This causes feelings of excitement and attraction. Although it's difficult to claim that Nutella is nutritious, some claim that it supplies some of the key vitamins and minerals needed for good health.
According to this statistic, 11.31 million Americans consumed more than 1 jar in 2020.
Thicker and nuttier. In the decades since Nutella was first introduced to the American market, it's become a much-loved treat and cooking ingredient in recipes like Nutella French Toast.
Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.
It is important to highlight that the Australian factory was one of the first production plants to produce Ferrero products outside Europe. The production of Tic Tac started in 1976 followed by Nutella in 1978, always with the complete production cycle going from raw material to finished product.
Vegemite was invented in Melbourne in 1923 when an Australian food manufacturer requested a product similar to British Marmite. This spread made from brewer's yeast became a distinctively 'Australian food' despite being owned by an American company for several decades.
It also compares how popular the spread is to Vegemite. According to Roy Morgan's data, around 1.2 million Aussies (or 6.4% of the population) chow down on Nutella or an equivalent choc spread each week.
And to this day I have pronounced 'Nutella' like most other Aussies – when I'm reading my shopping list, in my head it's NA-TELL-AH. But it seems I've been wrong all along. According to the Nutella website, the delicious hazelnut and cocoa spread is pronounced NEW-TELL-UH. Yep that's right – “New-tell-uh”.
Suitable for vegetarians. Certified Kosher and Halal. Store in a cool and dry place, away from direct sunlight. Consumer Hotline: Australia 1800 627 231 / NZ 0800 441 512 for more information visit www.ferrerorocher.com/au.
Only in 1964, was the birth of Nutella as we know it today when it was introduced to the UK market. At that point, they decided to select the name Nutella from the English word “Nut” and the Latin word “Ella” meaning sweet. So it means the sweet nut.