The term was coined by Mark McCrindle, founder of the Australian consultancy firm McCrindle Research, and he explains how it came about: "It conforms to the scientific nomenclature of using the Greek alphabet instead of the Latin alphabet and there was no point in going back to A, after all they are the first ...
The term “Generation Alpha” was coined by consulting agency McCrindle in a 2008 report on the subject. According to the firm's latest report, by 2025, this generation will number more than two billion—the largest generation in history.
Generation Alpha (Gen Alpha for short) is the demographic cohort succeeding Generation Z. Researchers and popular media use the early 2010s as the starting birth years and the mid-2020s as the ending birth years.
Gen Alpha, born between 2010 and 2025, are the first generation born completely within the 21st century. And while Gen Z were our first true digital natives, Gen Alpha will mark a new digital age, given how quickly and exponentially technology advances.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. So it follows that Generation Beta will be born from 2025 to 2039.
Millennials are anyone born from 1981 to 1996. Generation Z is anyone born from 1997 to 2012.
The term Generation Alpha refers to the group of individuals born between 2013 and 2025. This is the generation after Gen Z.
Generation Alpha is considered to be the most technological-infused demographic up-to-date. Alphas seem to know and understand complex ideas and able to do things that are well beyond their age.
Gen Alpha also stands to be the most materially endowed generation of all time. This means they could end up being able to spend more on nonessentials than previous generations. They also stand to be the most globally informed group so far, and they will have the longest life spans.
Generation Alpha is characterised by being digital natives and spending hours and hours in front of screens.
How old is Gen Alpha? The youngest generation on the planet, Generation Alphas are born between 2010 and 2025. That means that some of them have yet to even be born – and puts the oldest at around 10 years old.
Alternatives to Generation Alpha
Some respondents suggested the label 'the Millennium Generation', perhaps appropriate given the fact that this next generation will be the first to have been born into the 21st century.
Generation Alpha is the group of people born between 2010 and 2024. Today, more than 2.5 million people are born into Generation Alpha every week – and by 2024, there will be more than 2 billion of them.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
Words We're Watching: 'Zoomer' Zoomer is used to refer to members of Generation Z, or people born in the late 1990s and early 2000s. The term is modeled on boomer, a common shortening of baby boomer, and earlier use of zoomer referred to physically active baby boomers.
Generation Alpha will grow up interacting with AI and robots, as well as humans. They will play with connected toys which will respond to commands and demonstrate emotional intelligence.
The way Gen Alpha interacts with the digital world also differs from previous generations. Thanks to platforms like TikTok, YouTube, Minecraft, and Roblox, Gen Alpha children are accustomed to content that gives opportunities to contribute and not just consume.
Unlike the previous generation who had fought for "changing the system," the Silent Generation were about "working within the system." They did this by keeping their heads down and working hard, thus earning themselves the "silent" label. Their attitudes leaned toward not being risk-takers and playing it safe.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
They're passionate about inclusivity. According to the US Census, Gen Alpha will be the most diverse generation in history, and it's shaping kids' expectations. They're looking for representation and inclusivity, and helping people is the number 1 priority for 12-15s in the States.
Millennials are on track to become the most educated generation in the coming years. Educational attainment has increased among young adults in almost every successive business cycle in the last six decades.
Generation Z (or more commonly Gen Z for short), colloquially known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.
Meet the mini millennials: Generation Alpha, the generation of children born between 2011 and 2025.
Generation Z (people born from 2000 up to the present day) have been raised with screens. Gen Z-ers have been saturated with advertising, are the most tech savvy and are very much influenced by vloggers and internet celebs.