Instead, their “role models” often come from the figures they view online. Gen Z's role models definitely include the traditional fashion and beauty influencers, but they also include people like community organizers, writers, and artists they discover through social media.
Gen Z has listed their most inspirational business heroes, with Rihanna, and Beyoncé at the top. A poll of 2,000 young adults found they're also inspired by the entrepreneurial exploits of David Beckham, Kylie Jenner, Elon Musk, and Ryan Reynolds.
Our data found the people that Gen Z trusts the most—family members (88 percent), friends (84 percent) and ordinary people doing good (81 percent)—far outrank journalists (47 percent), religious/faith leaders (44 percent) and politicians (42 percent) as sources of inspiration.
Rihanna and Beyoncé have topped a list of the most inspirational celebrity business icons for Gen Z – ahead of traditional moguls such as Jeff Bezos and Bill Gates.
Most members of Generation Z are children of Generation X. As the first social generation to have grown up with access to the Internet and portable digital technology from a young age, members of Generation Z, even if not necessarily digitally literate, have been dubbed "digital natives".
Gen Z Terms and Definitions
Pew Research recently defined Gen Z as anyone born 1997 onwards. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social, or “social justice warriors.”
Gen Z are not 'coddled. ' They are highly collaborative, self-reliant and pragmatic, according to new Stanford-affiliated research. Generation Z, the first generation never to know the world without the internet, value diversity and finding their own unique identities, says Stanford scholar Roberta Katz.
Generation Z characteristics are interesting and specific; Generation Z features avid gamers and music-goers, and they are known for being ever-present messaging, on the internet, on social networks, and on mobile systems—they are truly the “Digital-ites.” They tend to care about trends, but are also quick to research ...
Clarity into career paths and internal mobility opportunities. Gen Z is known as entrepreneurial and looking for a sense of ownership. They want to tackle exclusive projects that help them develop their skills, with nearly 1 in 5 Gen Zers stating they would stay at an employer that offers upskilling/reskilling.
A CM Group consumer research effort that polled 1,000 consumers found Gen Z consumers are better educated, more practical, more ambitious and more skeptical than Millennials.
We are in the midst of a generational landmark, as Generation Z (born 1995-2009) begin to enter the workforce and Generation Alpha (born 2010-2024) move through their schooling years. In this infographic, we provide an explanation about each of these generations, and some interesting facts about them.
Inflation is the top problem Gen Z and Millennials name as the biggest they are facing today. Over-dependence and addiction to technology ranked second as the top problem among young people for the first time. However, racism and COVID-19 are still top concerns for these gens.
Generation X is anyone born from 1965 to 1980. Baby boomers are anyone born from 1946 to 1964. Millennials are anyone born from 1981 to 1996. Generation Z is anyone born from 1997 to 2012.
The research, conducted in June through December 2020, focused on Gen Z parents (20-24 years-old).
TL;DR: Listening to music is the top activity Gen Z and Millennials do in their free time. Gen Z is much more likely to than Millennials to watch videos on YouTube and social media platforms. Gen Z is also more likely to play video games in their free time compared to Millennials.
In terms of being parents, Gen Zers tend to view parenthood as identity-improving, and a role which enhances their lives. They are very child-focused, and want to be heavily involved in their children's lives.
Gen Xers would come to be known as one of the “least parented, least nurtured generations in U.S. history,” with parents divorcing at historic rates as both mom and dad worked in pursuit of an American Dream.
Generation Alpha is considered to be the most technological-infused demographic up-to-date. Alphas seem to know and understand complex ideas and able to do things that are well beyond their age.
Generational definitions are most useful when they span a set age range and so allow meaningful comparisons across generations. That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.