If you're looking to run ad campaigns on Facebook, you'll need to know exactly who to target campaigns to, and men aged between 25 and 34 make up 18.4% of Facebook's ad audience. Women in the same age group account for 12.6%. The demographics with the lowest ad reach are men and women aged 13-17 and seniors aged 65+.
The age demographic of Facebook users is similar to that of Instagram, Pinterest, and YouTube, in that the majority of these social networks' users are aged from 18 to 34. The age demographic of TikTok users, however, looks slightly different.
A social media target audience is a group of people that you've identified that you want to appeal to. This can be based on demographics such as age, job title, income level, education, location, or behavior. Your social media target audience consists of the people who are most likely to be interested in your product.
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
At the top of your Feed or profile, tap the text box next to your profile picture. From here, you can do things like post a status update, photo, video or check in to an event. Below your name, tap the audience selector (example: Share with: Your Friends).
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
That means if you're targeting potential customers in their 20s and early 30s—especially women in this age range— Instagram is a great place to reach your audience. Facebook, on the other hand, skews older, with men making up the majority.
An Instagram target audience refers to a group of people that you want to reach with your Instagram marketing efforts. This group will have certain shared characteristics that tie them together and make them relevant to your brand. This could be anything from demographics to interests and values.
What is Facebook? Facebook is a social media network that connects people through an online platform. By sharing content like text status posts, images, videos, and external links like blog posts, Facebook users can contribute ideas and join conversations with other people who share the same or different interests.
The largest demographic group of Facebook users is between the ages of 25 and 35 years. 18.4% are male, and 12.6% of the population are female. Around 32% of U.S. teens use Facebook and only 2% of them use it almost constantly. Seniors aged 65+ and kids aged 13-17 are the smallest demographic groups on Facebook.
Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don't know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with however many people they like.
TikTok is Most Popular With Younger Generations
Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users.
Twitter user statistics to help reach your audience
It's most popular with people between the ages of 25 and 34 years old, and least popular with teens. Users within this age range are also most active on Instagram, LinkedIn and Facebook.
The largest age group using YouTube is between ages 15-35
About 77% of internet users between ages 15-35 are on YouTube, along with 73% of users aged 36-45, 70% of users aged 46-55 and 67% of users aged 56+.
Instagram is often viewed as a platform for learning new trends and discovering brands, places, and events. People use it for visual inspiration and to get fresh ideas. On the other hand, Facebook prioritizes personal connections. People mainly use it to interact with content shared by friends and family.
TikTok: TikTok has a predominantly younger audience, with a significant user base in the 16-24 age range. It appeals to a wide range of demographics, but it is particularly popular among Gen Z. Instagram: Instagram has a broader user base, appealing to a wider age range including millennials and older demographics.
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
You're giving up too fast
Building up an audience on Facebook takes time and engaging them can take even longer. Your goal should be to establish a personality and establish what, exactly, people will find when they come to your Page. The rest should follow naturally.
Tap in the top right of Facebook, then tap your name. Scroll down to the post you want to edit. Tap in the top right of the post, then tap Change Audience. Select who can see the post from the options that appear (example: Public, Friends, Only Me).
That's why you need to be very specific with your targeting. If your target audience is too large, your click-through-rate will be low, and your ads will fail. The best way to narrow down your audience is by defining the interests of your ideal customer. Make sure you narrow your focus as much as possible.
TikTok Users by Age
The largest proportion (25%) of US TikTok users are 10 to 19 years of age. In fact, 47.4% of TikTok users are under 30. The share of TikTok users decreases in size as age groups advance. Perhaps unsurprisingly, those aged 50+ make up the smallest share of TikTok users at just 11%.