There are too many images in the email. The email uses SPAM trigger words (Amazing, cancel at any time, congratulations, guarantee, etc.). The email does not include a physical address. There are too many attachments in the email.
Top webmail providers have stated that they look at how many emails are opened and how many are deleted as a factor in spam filtering decisions. So if you have low open or read rates, your emails are at higher risk of being flagged as spam. You need to do everything you can to increase engagement.
How the Junk Email Filter works. The Junk Email Filter evaluates each incoming message to assess whether it might be spam, based on several factors. These can include the time when the message was sent and the content of the message. By default, the Junk Email Filter is turned on and the protection level is set to Low.
One of the most convenient ways to see if your email is going to spam is to use a reliable third-party tool to check your spam score. Another good option is to look at your open rates. If your open rates are lower than 15%, it's highly likely that your emails are going straight into the spam folder.
Tell Mail that a message is legitimate by marking it as not junk. Click Not Junk in the banner of the message; or select the message, then click the Not Junk button in the Mail toolbar (or use the Touch Bar).
Spam emails only become a serious cyber threat if you've committed any of the following actions: Downloaded any malicious files or email attachments. Responded with sensitive information (like your credit card or bank account numbers). Clicked on any phishing links.
Every email that arrives in your inbox goes through a filtering process that reviews it for legitimacy and any malicious cues. If the email does not pass the filtering process, it gets placed in one of two places: your junk folder or your quarantine folder if it's malicious.
It's very likely that an email that shouldn't be in your junk folder did end up there because of one the following reasons: The email contains far too many images. The email contains SPAM trigger words (Amazing, SALE, You Won!, Biggest Discount etc…) The email has too many attachments.
If you receive any unwanted email, the best approach in almost every case is to delete it immediately. It is often clear from the Subject line that a message is junk, so you may not even need to open the message to read it.
Email spam, also known as junk email, refers to unsolicited email messages, usually sent in bulk to a large list of recipients.
Spam and bulk messages stay in your Junk folder for 30 days. After that time they're deleted.
Gmail automatically identifies suspicious emails and marks them as spam. When you open your Spam label, you'll see emails that were marked as spam by you or Gmail. Each email will include a label at the top that explains why Gmail sent it to Spam.
Phishing emails often try to mimic messages from legitimate financial companies or other businesses you may use. The spam phishing email will ask you to go to a fraudulent or spoofed website to re-enter your credit card number or verify your password. It's a scheme to capture that personal information.
The spam folder keeps the junk mail out of sight so it doesn't clutter your busy inbox. Every email program has its own spam filter, that determines which emails are legit and will arrive in your inbox and which should be sent straight to the spam folder.
To mark an email message as Not junk in Outlook.com
From the top toolbar, select Not junk > Not junk (or Not spam > Not spam). You can also open the message and select the It's not junk link at the top. next to their name. Add the sender to your Safe senders list.
Junk mail settings in Outlook 365 online
At the top of the screen, click Settings (the gear icon), then View all Outlook settings. In the window that opens, select Mail > Junk email. Add addresses to the Safe Senders and Domains or Blocked Senders and Domains lists. Change Filters and Reporting as desired.
How can I prevent this from happening? This usually occurs by having the Junk E-mail Filter enabled on multiple computers. If these messages are always from the same email addresses, then you can Safe List these email addresses so they won't be treated as Junk in the first place.
Outlook (Windows Live Hotmail) Email Account
Log in and click the “Settings” icon at the upper right-hand corner of the page. Choose “More Mail Settings” option. Under “Preventing junk email” section, click “Domain to mark as safe”.
However, in some instances, cybercriminals can identify if you have opened a spam email. Therefore, it is better not to open the email at all and delete it. If a cybercriminal identifies your email as active, they can use it to send more spam emails disguised as legitimate emails.
Many common red flags include: An incorrect sender's email address. Suspicious URLs that you can see by hovering over the link. Suspicious attachments (such as a malicious Word document or PDF)
Just opening the phishing message without taking any further action will not compromise your data. However, hackers can still gather some data about you, even if all you did was open the email. They will use this data against you to create more targeted cyber attacks in the future.
Junk Mail Behaviors
Turn Mail's junk mail filter on or off. If your email account filters junk mail on the mail server, messages might be moved to the Junk mailbox even when this option isn't selected.
Spam Email on iPhones
You may receive spam emails for no fault of your own. Some services where you provide your email address could sell your email address, or if you publicly posted your email address that too could be picked up. Additionally, spammers use software to guess email addresses.