Venezuela: The most expensive Nutella in the world? - BBC News.
According to the Ferrero company's statistics, France is considered to be the largest consumer of Nutella in the world where over 25% of the world's production is consumed and produced each year.
Nutella is overpriced, from most people's perspective as because the ingredients are expensive. Cocoa is expensive and hazelnut is more expensive.
Often, the only significant difference is the price. In Germany a kilogram of Nutella costs 5.06 euros on average. In France the same jar will set you back 5.45 euros, and in Britain, about 5.78 euros.
Worldwide shortages of hazelnuts and cocoa, the prime ingredients of everyone's favourite sweet spread Nutella, means the beloved food product may seriously skyrocket in price.
The sole difference is that the Italian version lists two percentages: hazelnuts (13%) and milk (5%) while the American version keeps mum. The website for American Nutella says, "Each 13 oz. jar contains more than 50 hazelnuts." If I had to guess, I'd say Italian Nutella uses a few more nuts than that.
According to Roy Morgan's data, around 1.2 million Aussies (or 6.4% of the population) chow down on Nutella or an equivalent choc spread each week. This is significantly lower than Vegemite and other yeast-based spreads which are consumed by 40.2% of the population in an average week.
Nutella has this advantage of tasting the same in Japan and in western countries. I don't know if the plant is located directly in Japan, but the Japanese version is still very expensive: usually it costs between ¥400 and 450 for a 220-grams pot (see picture).
The French eat a LOT of Nutella
While most of the world loves Nutella, France is particularly keen on it. The country reportedly eats a quarter of all the pots that are produced. That's about 75,000 tonnes of Nutella eaten in France each year.
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Roberta Sassatelli, associate professor of cultural sociology at Milan University and author of Consumer Culture, says initially Nutella was the epitome of a "pop lux" (popular luxury) for Italians. "Nutella was something above average, something which was not a necessity," she says.
Its addictiveness lies in its ingredients. Apart from sugar and fats, Nutella is rich in chocolate. Chocolate contains addictive substances; one of these substances is tryptophan. Tryptophan is an amino acid that is a precursor to serotonin, a neurotransmitter involved in regulating moods.
With its iconic design, Nutella® was launched in Germany.
For Australia and New Zealand, Nutella has been manufactured in Lithgow, New South Wales, since the late 1970s. Two of the four Ferrero plants in Italy produce Nutella, in Alba, Piedmont, and in Sant'Angelo dei Lombardi in Campania.
Ferrero Australia started in 1974 and since that time has sold in Australia and New Zealand famous Ferrero brands such as Tic Tac, NUTELLA®, Ferrero Rocher, Kinder Surprise, Kinder Chocolate and Bueno.
It's safe to say that Nutella in France is the same as peanut butter in the United States: a staple. One of the most popular ways to enjoy Nutella is for breakfast. The idea is to toast bread, spread Nutella on it, and dip it into milk, either cold or hot.
The sweet spread, a blend of chocolate and hazelnut, set off bitter feelings after Intermarché slashed the price for a jar of Nutella from 4.50 euros to 1.41 euros — from $5.60 to about $1.75.
Some 250,000 tons of Nutella are now sold across 75 countries around the world every year, according to the OECD.
Although that is less than seven per cent of the population, Nutella is really popular with many migrant groups from Asia as well as with Americans. Vegemite, though, is eaten by more than 40 per cent of all Australians. Other research suggests that you will find a jar of Vegemite in nine out of ten Australian homes.
And Australians definitely love Nutella. The dedicated staff at Nutella's factory in Lithgow, NSW make 8.8 million kilograms of the world's favourite chocolate hazelnut spread for Australia and New Zealand each year.
And to this day I have pronounced 'Nutella' like most other Aussies – when I'm reading my shopping list, in my head it's NA-TELL-AH. But it seems I've been wrong all along. According to the Nutella website, the delicious hazelnut and cocoa spread is pronounced NEW-TELL-UH. Yep that's right – “New-tell-uh”.