Squishmallows were first released in 2017 by Kelly Toys, debuting with eight original characters like Cam the Cat and Wendy the Frog, initially appearing in claw machines and as amusement park prizes before exploding in popularity around 2020 during the pandemic.
Who was the first Squishmallow ever made? The first-ever Squishmallow was "Cam the Cat," who is part of Kelly Toy's original 2017 collection.
The rarest Squishmallow is often debated, but Jack the Black Cat (from the first Select Series with only 500 made) and Golden Hans (24-inch) (only 25 produced for the 100 million milestone) are top contenders, while Jazmanian (an employee exclusive) and certain Founders Edition Squishmallows are also exceptionally rare and valuable. Rarity is determined by extremely limited production runs, exclusive releases (like employee gifts or special event items), and unique tags.
What is the oldest Squishmallow? The oldest Squishmallow is Cam the Calico Cat [4], which was the first Squishmallow released in 2017.
Our Squishmallows are tested to all ages (0+), but we have an age grade 3+ due to our primary marketing demographic, and we do not recommend putting a soft plush into the crib for the first year.
Squish collectors, the full lineup is: Charles, Zumirez, Junie, Rorty, Mirren, Babs, Rossi, Maritza, Cam, Cookie, Stevon and Halley. Halley is an Intergalactic Axolotl, which is a brand-new McDonald's exclusive.
Rare. These special silver foil Rare Squishmallows tag means only 75,000 of these Squishmallows exist in the whole world! Get them while they last!
Top 10 Ugly Squishmallows (User-Rated)
Taking to TikTok, Instagram, and Reddit, Squishmallow fans rave about why these collectible plushies are perfect for stimming, sensory calming, emotional support—and even physical support—due to their marshmallow-like texture.
Every Squishmallow is unique, with over 1,000 different characters made, all with unique names and background stories.
Fans adore Blossom, the adorable cat with a winking expression and heart-shaped ears—often voted the cutest Squishmallow.
While Jack was thought to be one of the most sought-after squishmallows with only 500 made, there's a collector's item even more elusive that takes the title of the rarest squishmallow! Introducing JSK, the new rare sensation! 😻 This remarkable squishmallow is part of the Founders Edition, with only 250 in existence.
KellyToy released their first ever plushies under the brand name Squishmallows in 2017. This first squad consisted of eight characters, being Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper and Puff the Penguins, and Hoot and Holly the Owls.
Cam is a calico cat, meaning he has a cream body and brown and black patches. He has one brown patch over his right ear, and two black patches, one on his left ear and the other on his lower left body. He has closed eyes, black whiskers, and a happy, pink cat mouth.
Squishmallows are filled with soft, stretchy polyester fiber, giving them their signature "marshmallow-like" squishiness, combined with a super soft spandex or polyurethane outer fabric. This synthetic stuffing is similar to what's used in most stuffed animals but is known for its unique, velvety feel, often described as being like memory foam or silk, making them exceptionally cuddly and resilient.
Studies have highlighted the calming effect of cuddling soft plush toys, which can help reduce anxiety and promote relaxation. This therapeutic quality makes Squishmallows particularly valuable for children and adults alike, providing a comforting presence during moments of stress or uncertainty.
Around 90% of autism cases are attributed to genetic factors, meaning autism is highly heritable, with many different genes contributing, rather than a single cause, often interacting with environmental influences during early brain development, though specific environmental factors don't cause it but can increase risk. Twin studies show strong genetic links, with concordance rates between 60-90% in identical twins, and research points to complex interactions of many genes and prenatal/perinatal factors.
The "6-second rule" for autism is a communication strategy where a speaker pauses for about six seconds after asking a question or giving information, giving the autistic person extra time to process it without feeling rushed, which helps reduce anxiety and allows for a more thoughtful response, reducing frustration for both parties. Instead of repeating or rephrasing, which can be confusing, you wait, and if needed, repeat the exact same words after the pause.
These egg-shaped plush toys gained a die-hard following thanks to their cuteness and marshmallow-like, pillow-soft texture. Squishmallows feel squishy and lightly stuffed, making them the perfect toys for an anxious or emotionally dysregulated child.
STACY THE SQUID - Stacy is a shy squid, she prefers to be home with her friends or even by herself. Big groups of Squishmallows make her a little nervous, so she loves to learn and explore through books.
Thanks to their TikTok fame and extra-soft tummies, the cuddly figures are equally popular among children and young adults. Their velvety bellies feel as if they're filled with marshmallows. Their cute faces draw you in for a cuddle.
The first official Squishmallows 'squad' - or collection - was released in 2017 and was made up of eight different characters: Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper and Puff the Penguins, and Hoot and Holly the Owls.
Black/ Select Series= 10K AND only available on the Squishmallows website. Purple/ Select Series= no true # amount but only available at certain locations (ie. Cedar Point).
SQUISHMALLOW 7.5" RUBY THE REINDEER SOFT PLUSH TOY KELLYTOYS.