Eau de Parfum (EDP) is the strongest type of perfume we sell. Eau de Parfum contains between 10-20% of perfume oil, and is a popular choice with both perfume brands and customers. Eau de Parfum will generally last around 8 hours. Eau de Toilette (EDT) is next, containing around 5-15% of perfume oil.
PARFUM. The most important type of perfume, Parfum, also known as Pure Perfume or Extrait de Parfum, boasts the highest fragrance concentration. A fragrance that is classified as Parfum has a concentration between 20% to 40%.
In general, eau de parfum scents are heavier (i.e. more concentrated) making them more likely to last all day. They're very different from the lighter, less-concentrated eau de toilette fragrances or body sprays. Eau de toilettes usually have half the concentration of the perfume oil found in eau de parfum.
Parfum VI by Gianni Vive Sulman: $89,000. 1 million, LUXE edition by Paco Rabanne: $57,000. Les Larmes Sacrées de Thebes by Baccarat: $6,800. Le N°5 Parfum Grand Extrait by Chanel: $3,500. Poivre by Caron: $1,000.
But vanilla has now been crowned the world's favourite smell by a team of international experts. Scientists from the University of Oxford and the Karolinska Institute in Stockholm presented 10 scents to 235 people from nine different cultures around the world.
Musk and woody families frequently feature among the fragrance notes that last the longest. Particularly if they're present in the base of a perfume. This is because the oils tend to evaporate at a slower rate than those with a fruity or floral base, meaning they're noticeable for longer.
To test whether you're heavy handed with your favourite fragrance, spray it on as you normally would. Wait for five seconds and then dab a tissue on the spot. If the tissue sticks, it's a sure sign you've gone overboard.
Intense perfumes are fragrances with high doses of personality, many of which leave their mark and take us back to unrepeatable moments: those who buy a fragrance usually want to buy an intense perfume, those who smell us and ask us what perfume we wear, as well as the wake that impregnates everything we touch.
In a past interview, the designer and mogul has confessed her love for Bal D'Afrique, the brand's cult favourite wood and spice scent. If it's good enough for VB, it's good enough for us.
And according to the results, vanilla is the most pleasing smell around, followed by ethyl butyrate, which smells like peaches. Artin Arshamian, researcher at Karolinska and one of the study's authors, said humans may have similar olfactory preferences because it helped early humans survive.
Citrus scents are often cited as some of the most pleasant smells and have been shown to boost energy and reduce stress. This is excellent news for perfume lovers, as citrus scents are frequently used in the top notes of your favourite fragrances.
Why doesn't fragrance last on me? Unfortunately for some people, your body chemistry causes perfumes to evaporate more quickly from your skin. Perfumers would say that your skin throws off fragrance. Instead of lasting for some 3 to 4 hours, it disappears within an hour, sometimes shorter.
For even longer staying power, spritz your fragrance onto pulse points. These areas include your wrists, the nape of your neck, behind your knees, behind your ear, and inside your elbows.
