More than 2.5 million are born globally every week. When they have all been born (2025) they will number almost 2 billion- the largest generation in the history of the world. Generation Alpha are defined as those born from 2010-2024.
Though it may be tempting to lump them in with Gen Z (born between 1997 and 2012), a successful Gen Alpha (born after 2013) strategy will require marketers to understand their differences. Here are three ways the two generations differ, and how marketers can use those differences to target Gen Alpha consumers.
Generation Alpha is the generation following Generation Z and currently includes all children born in or after 2010—the same year the iPad was born. The majority of this demographic is under 13 years of age, but the oldest of them will become teens in 2023.
Generation Alpha, also called Gen Alpha, term used to describe the generation of people born (or who will be born) between 2010 and 2025. Some researchers, however, consider slightly different ranges. The term was introduced by Australian social researcher Mark McCrindle in a 2008 report on the subject.
So it follows that Generation Beta will be born from 2025 to 2039. If the nomenclature sticks, then we will afterwards have Generation Gamma (the children of Generation Alpha) and Generation Delta, but we won't be getting there until the second half of the 21st century!
The apostolic generation of the 21st century is an omega generation. They live at the end of God's purpose and work their way back to their current earthly position. They live at the omega dimension before and during the execution of God's purpose in the natural realm.
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.) Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
Alpha children are permanently connected. Such is their attention to new technologies that it becomes a way of life. Independents. They are independent when it comes to making their own decisions and managing their digital identities, and they expect their individual needs and preferences to be taken into account.
The average life expectancy of baby boomers, Gen X, Millennials, and Gen Z are different. Compared to the 70-year life expectancy of baby boomers and the 85-year life expectancy of Gen X, Gen Z is predicted to have a life expectancy of over 100 years.
Generation Alpha includes anyone born between 2010 and now, including up to the year 2024. This means that the oldest members of Gen Alpha are 13 years old. This youngest generation is defined by the digital world.
The average human born in 1980 can expect to live for 63 years. Gen Alphas born in 2020 have a global average life expectancy of 73 years — 16% longer than their Millennial parents.
It refers to the generation born between 1997 to 2012. This generation is also called zoomers. This puts the age group for Gen Z in the range of 6-24 years old in 2021. It is the new generation succeeding millennials and proceeding towards generation Alpha which is the current cohort.
Gen Z: Born 1997-2012 (11-26 years old) Gen Alpha: Born early 2010s-2025 (0-about 10 years old)
They are the first generation to have never known a world without smartphones and social media. As a result, Gen Alpha kids are highly tech-savvy and have a different understanding of the world compared to previous generations.
Gen Alpha also stands to be the most materially endowed generation of all time. This means they could end up being able to spend more on nonessentials than previous generations. They also stand to be the most globally informed group so far, and they will have the longest life spans.
Both the Millennial generation and Gen Z have exhibited a trend toward increased levels of anxiety and depression. It's likely that this trend will continue with Generation Alpha.
Alphas will be blessed in many ways, able to benefit from a world created by previous generations. But it's a world also loaded with challenges. The psychological impact of digital lives - the pace, the relentless change, connectivity, the lack of face-to-face contact - is yet to be fully understood.
As result, we see them taking a mosaic approach to their music appreciation versus the tribal nature youth of previous generations displayed. We found that among 7-14yr olds 31% of hip-hop/rap fans also like reggae, 29% listen to R&B and 24% also listen to world music (the7stars Kantar TGI Youth, April 2022).
Members of Generation Z report higher rates of depression and a number of other mental health conditions than do generations before them. At the same time, they are more likely than previous generations to report these problems, positioning those who seek help in a place to receive it.
The Pew Research Center has defined 1997 as the starting birth year for Generation Z, basing this on "different formative experiences", such as new technological and socioeconomic developments, as well as growing up in a world after the September 11 attacks.
Unlike the previous generation who had fought for "changing the system," the Silent Generation was about "working within the system." They did this by keeping their heads down and working hard, thus earning themselves the "silent" label. Their attitudes leaned toward not being risk-takers and playing it safe.