While exact iPhone-specific percentages vary, Spotify leads globally, and even on Apple devices, Spotify is highly popular, with reports showing around 29-30% of Apple device owners using Spotify, compared to about 40% for Apple Music in the US, though Spotify has higher overall usage and teen adoption (70% of teens used Spotify in 2023). Spotify's strong presence on iOS is noted, even surpassing its Android usage in Europe, making it a dominant choice for iPhone users despite Apple Music's ecosystem integration.
Here's how the numbers break down, per CIRP's data. 40% of Apple owners say they use Apple Music compared to 29% who use Spotify. And Apple has a very slight edge on growth too, increasing subscribers by 6% from 2020-2024 while Spotify saw growth of 5%.
Since we last updated this, Spotify are still atop the list, after taking over Tencent Music with their Q4 2023 results. In Q3 2024, Spotify reported a very impressive 640 million monthly active users. Note that not all streaming services regularly share this data, if at all. Some numbers may be outdated or estimates.
Spotify has 713 million monthly active users, including 281 million paying subscribers. Spotify brought in €15.67 billion in revenue in 2024. More than 100 million tracks and approximately 7 million podcasts are available on Spotify. Spotify has a 31.7% market share in the music streaming space.
Both iPhone and Android have users across genders but men lean more toward Android, while women slightly favor iPhones. While Android is the most popular choice globally, younger generations like Gen Zs and Millennials are still more likely to be iPhone adopters.
When analyzing the mobile habits of the affluent, the answer to “Which phone do most rich people use?” is overwhelmingly the iPhone. In the United States, High Net Worth Individuals (HNWIs) consistently choose Apple, not just as a status symbol, but as a strategic choice for managing a complex, high-stakes lifestyle.
On 3 November 2014, Swift removed her discography from Spotify. Swift had previously delayed the streaming of her 2012 album Red. Swift stated: "I'm not willing to contribute my life's work to an experiment that I don't feel fairly compensates the writers, producers, artists, and creators of this music.
If you get a pop up saying you're in the top 0.005% of listeners for a specific artist or song on Spotify means you listened more than 99.9995% of all other listeners on Spotify, cementing yourself as a mega fan of whatever it was you were obsessively listening to.
As of early January 2026, The Weeknd is generally considered #1 on Spotify for monthly listeners, but Taylor Swift is the most-streamed artist in Spotify's history and often leads overall popularity, with Bruno Mars recently hitting a historic 150 million monthly listeners. The #1 spot can change daily, but The Weeknd currently leads in recent monthly listeners, while Bad Bunny remains a top contender, and Taylor Swift dominates overall historical streams.
Musicians keep leaving Spotify in protest of CEO's defense investments. Over the summer, a slew of bands began to make similar announcements on social media: They'd be pulling their music off Spotify, the largest streaming service in the world. It started in June with indie rock quartet Deerhoof.
9 Best Spotify Alternatives in 2026
In brief
People switch from Spotify to Apple Music for superior audio quality (Lossless & Spatial Audio), better integration with Apple devices, richer human-curated content (radio, DJ mixes), a cleaner music-focused interface, better artist payouts, and the value of the Apple One bundle, though Spotify often wins on discovery algorithms and cross-platform features like Spotify Connect, say users.
Apple is losing more than $1 billion a year on streamer Apple TV+, according to a report in the Information that cited two people familiar with the matter. The tech giant has spent over $5 billion a year on content since launching Apple TV+ in 2019 but trimmed that by about $500 million last year, the report said.
Apple Music is on the verge of overtaking Spotify AB in U.S. paid subscribers, a sign that the music-streaming world's dominant force is facing growing competition ahead of its hotly anticipated public stock offering.
Super listeners are the driving beat behind your success
On average: They're a real powerhouse: Across all artist sizes, super listeners make up just 2% of an artist's monthly listeners but drive over 18% of monthly streams. They stream like stans: One super listener streams as much as 20 programmed listeners.
To estimate your streaming royalties, use a simple formula: Royalties = Number of Streams × Average Payout Rate. For example, if you have 500,000 streams on Spotify and the average payout is $0.004 per stream, your estimated royalties would be: 500,000 × $0.004 = $2,000.
A good number of Spotify monthly listeners varies by genre, but typically, 1,000 to 10,000 indicates solid listener engagement. Popular artists often exceed 50,000, reflecting significant streaming trends and highlighting their broader appeal across audiences.
Yes, Taylor Swift maintained a 4.0 GPA in high school, even completing her junior and senior years in just 12 months through homeschooling to accommodate her music career, showing she was academically successful as well as musically gifted.
Here are all the groups who have decided to boycott the platform.
The leaders of the No Kings protest movement are organizing a boycott on Spotify and asking people to cancel their premium subscriptions until they stop running ICE ads and enabling the authoritarian overreach and cruelty to anyone looking like an immigrant in the United States.
1 Samsung. The South Korean brand; namely Samsung, has 20% market share globally. Thanks to their models for every budget, most people prefer having a Samsung smart phone all-around the world!
iPhone 6 & iPhone 6 Plus (2014)
Together, they sold over 220 million units and cemented Apple's place as the leader in mobile design. The demand was so high, Apple even re-released the iPhone 6 in 2017 at a mid-range price point.