For World Elder Abuse Awareness Day (WEAAD) 2023, the United Nations' theme was "Closing the Circle: Addressing Gender-Based Violence (GBV) in Older Age – Policy, Law, and Evidence-based Responses," highlighting the intersection of age and gender discrimination, while other organizations used variations like "Building Strong Support for Elders" or "Hear Me, Support Me, Challenge Elder Abuse" to encourage action and support.
The theme this year is "Closing the Circle: Addressing Gender-Based Violence (GBV) in Older Age Policy, Law and Evidence-based Responses".
Join us and stand up against the abuse, mistreatment and neglect of older people. Together, we can stop elder abuse.” “Elder abuse is everyone's business. Join us on World Elder Abuse Awareness Day, 15 June, to stand together against the abuse, mistreatment and neglect of older people.”
2025 Theme: Addressing Abuse of Older Adults in Long Term Care Facilities: Through Data and Action.
World Elder Abuse Awareness Day uses the colour purple as a theme. The colour is used in all promotional material and marketing initiatives across the world so that people can identify the colour with the day. So think, dress and display purple. The World Elder Abuse Awareness Day symbol is a purple awareness ribbon.
We have re-branded our agency and have integrated the lotus flower into our logo because of what it represents. The lotus flower is often associated with domestic violence and sexual assault and with purity, healing and enlightenment. This sense of purity arises from how it grows.
The tested elderly preferred colors with high lightness. For color hue, seniors prefer warm hue colors, such as yellow and orange. For color saturation, colors with medium saturation were more popular.
Share your photos to social media and help promote and spread awareness of WEAAD, using the hashtag #WEAAD.
Leaflets and posters that you can print off and hand out at events or leave in public places such as GP surgeries or schools, for people to pick up. However, leaflets should not be put through letterboxes, just in case a perpetrator sees it and suspects the victim is seeking help or reporting their behaviour.
Here are 10 steps you can take to help raise awareness and prevent elder abuse:
“Enjoy the little things in life … for one day, you'll look back and realize they were the big things.” “A comfort zone is a beautiful place, but nothing ever grows there.” “You can't move forward without saying goodbye to the past.” “If you follow your dreams, you are capable of anything.”
Short motivational quotes
General Awareness Slogans
“Love Shouldn't Hurt.” “Speak Out, Stand Strong.” “No More Abuse.” “Violence is a Choice, Make the Right One.”
The 2025 United Nations International Day of Older Persons, observed under the theme “Older Persons Driving Local and Global Action: Our Aspirations, Our Well-Being and Our Rights”, highlights the transformative role older persons play in building resilient and equitable societies.
world elder abuse awareness day is june 15th
The purpose of WEAAD is to provide an opportunity for communities around the world to promote a better understanding of abuse and neglect of older persons by raising awareness of the cultural, social, economic and demographic processes affecting elder abuse and neglect.
“Elder abuse is a hidden issue that affects thousands of seniors every year. By raising awareness and working together, we can ensure that older adults live with the dignity and respect they deserve.” “Protecting the well-being of older adults is a shared responsibility.
Remember to follow the three Rs – Recognize, Respond and Refer. It is important to know that these specific indicators may or may not be present in children who have been abused or neglected. Every child is different, and children display their feelings in many ways.
Synonyms of abusive
Purple is nationally recognized as the awareness color for Domestic Violence Awareness Month. Turn the Campus Purple is a university-wide campaign encouraging community members to show off their purple and raise awareness of all forms of domestic violence.
Purple is the national color for elder abuse prevention, symbolizing dignity, respect, and a commitment to protecting older adults. By wearing purple during awareness events or throughout the year, community members help spark conversations, honor survivors, and show support for safer, stronger communities.
Words of Encouragement for Seniors
As straightforward as it sounds, the Three-Color Rule posits that, in order to create a cohesive, aesthetically pleasing look, one should wear no more than three colors at a time.
"We're moving away from gray and neutrals with cool undertones as a trend toward warm neutrals, like modern beiges and taupes, to warm up the design of our spaces." With the current design trend moving away from cool neutrals and towards warmer tones, Banbury says Khaki is a color to embrace in 2025.
Painting a room a pastel blue shade can make the living space feel relaxing and wide open. Buying a light blue sofa or bedding may have a similar effect. Green is another color that has a calming effect for seniors. The right shade of green can promote healing, security, and balance.