The M stands for McDonald's, but the rounded m represents mummy's mammaries, acccording the design consultant and psychologist Louis Cheskin.
Fred Turner, then president of McDonald's Corporation, sketched out a first attempt before head of constructions and engineering Jim Schindler hit upon an 'M' with a slanting line running through the interlocked arches to represent the roof of the store, higher at the front and lower at the back. An icon was born.
The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. Originally, real arches were part of the restaurant design.
Promoted Stories. She continued: "Yellow is also the most visible colour in daylight, which is why the McDonald's M can be seen from a far distance. The language of colour is communicated quicker to the brain than words or shapes as they work directly on our feelings and emotions."
Why are the McDonald's arches in Sedona blue? When the McDonald's outlet in Sedona was opened in 1993, city officials were concerned that a brightly-coloured M on the side of the building with a red rock would overshadow the beautiful scenery that the city has to offer.
However, there's one McDonald's that forgoes that famous yellow color in its logo in favor of a light bluish-green. In Sedona, Arizona, the only arches you'll see are turquoise!
The McDonald's in Sedona, Arizona is the only McDonald's in the world with turquoise arches. In fact, this location is one of only 4 locations in the world with arches that aren't golden!
The logo for McDonald's is the golden arches of the letter M on a red background. The M stands for McDonald's, but the rounded m represents mummy's mammaries, acccording the design consultant and psychologist Louis Cheskin.
McDonald's is going green — swapping its traditional red backdrop for a deep hunter green — to promote a more eco-friendly image in Europe.
McDonald's logo is going green to promote a more eco-friendly image in Europe. It is swapping its traditional red backdrop for a deep green. The company says about 100 German McDonald's will make the change by the end of the year.
Following a TikTok trend, the fast-food giant decided to replace its logo with the one created by influencer Emily Zugay. McDonald's left the audience wondering by recently replacing its iconic golden arches logo with a new one across its social media channels.
McDonald's is owned by different shareholders, as it's a publicly traded company. According to CNN Business reports, most of this company's owners are institutional investors, who make up 70.14% of the outstanding shares. Individual owners only make up about 0.31%.
The Airdrome. Before the switch to barbecue in 1940, the Airdrome, as McDonald's was first called, didn't really have a particularly recognizable logo. The food stand featured a sign with an italicized 'The' before 'Airdrome', which had a stylized 'D' and a line through the whole word.
In an oversight, the McDonald brothers failed to retain rights to the McDonald's name when they sold the chain to Kroc, and were forced to rename it "The Big M". It went out of business and was demolished in 1972, although part of the sign remains.
The Mcdonald's logo has changed several times over the years. The first logo design was in 1940. When the '60s came around McDonald's wanted to simplify their logo and work on branding the business. Choosing the golden arches as the logo was brilliant and a key move to brand the fast-food restaurant.
When in the 1960s McDonald's gave up on Meston's architectural arches, the company nevertheless listened to the American psychologist Louis Cheskin, who had worked successfully for Ford. In Freudian terms, suggested Cheskin, the McDonald's arches symbolised a mother's nourishing breasts.
Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention. Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it's about speed, quickness. In, eat and out again.
After the financial crash of 2008, the one McDonald's restaurant in Reykjavik left town. It was not very established in the first place as the local burger chain, Hambórgarabúllan, was so popular that people basically boycotted the foreign chain. Now there are a number of great places to get a burger in Iceland.
Fresh potatoes are washed, peeled, cut, and blanched to make McDonald's fries, according to a video from the company. The factory they're made in also adds chemicals to keep the potatoes a uniform light yellow color (but no, that's not behind their addictive flavor).
This movement is aimed at transmitting more naturalness, environmentalism, healthy living and balance, the values in which McDonald's is striving to work and hence this change of color.
McDonald's is going green — swapping its traditional red backdrop for a deep hunter green — to promote a more eco-friendly image in Europe.
There are 123 countries where McDonald's has not set up a restaurant yet, including Afghanistan, Bhutan, Iran, Iraq, Libya, and North Korea, among many others. There are various reasons why some countries do not have McDonald's outlets.
McDonald's announced it will bring back a menu item that it first offered in the decade of acid-washed jeans and leg warmers: The Cheese Danish.
"As if commercial fast food wasn't depressing enough, now McDonalds presents uniforms as grey and bleak as their food," said another. McDonald's explained that the move was a step in its commitment to becoming "America's first job" and to improve the restaurant experience.