The luxury version of Toyota is Lexus, its dedicated luxury vehicle division, competing with brands like BMW and Mercedes-Benz, while Toyota also has the ultra-luxury, chauffeur-focused Century brand, positioned even above Lexus, mainly for the Japanese market but expanding globally. Lexus offers premium comfort and performance, while the Century provides top-tier opulence and craftsmanship, often for Japanese elite and royalty.
The Toyota Century (Japanese: トヨタ・センチュリー, Hepburn: Toyota Senchurī) is a lineup of full-size luxury cars and limousines produced mainly for the Japanese market, serving as Toyota's flagship car within Japan; globally the unrelated Lexus brand houses Toyota's flagship luxury model.
The Lexus brand is the luxury division of the Toyota Motor Corporation, a Japanese automaker.
While Lexus has acted as Toyota's luxury brand since its inception in 1989, the Century sedan has been the real chauffeur car of choice for Japanese executives since before Lexus was even formed.
Platinum / Capstone - Toyota's Ultimate Luxury
For the most high-end Toyota experience, the Platinum and Capstone trims offer top-tier luxury and technology.
Toyota Sequoia Compared to Chevy Tahoe Dimensions
Both models are full-size three-row SUVs featuring standard seating for eight occupants. The Toyota Sequoia measures 208.1 inches long, up to 74.5 inches tall, and 79.8 inches wide. The Chevy Tahoe is 210.7 inches long, 81 inches wide, and 75.8 inches tall.
Here are approximate equivalents across brands:
7 Toyota Century SUV
It has suicide doors, Rolls-Royce Cullinan looks, and more technology than you can believe. It's the pinnacle of Toyota luxury, and it's so proud it's going global with it to take on the world.
Century (Japanese: センチュリー, Hepburn: Senchurī) is a Japanese luxury automobile brand of Toyota, slotted above Lexus.
Japan's Luxury Car— The CENTURY
The first-generation CENTURY was born as a uniquely Japanese luxury car in 1967. This year marked 100 years since the start of the Meiji period and the 100th anniversary of Toyota Group founder Sakichi Toyoda's birth.
Similar to the Bentley, the Century is designed to be driven by the owner or chauffeured – hence the single driver's seat. Maximum legroom on the passenger side. Meanwhile, the rear passenger seat appears to swivel outwards with the giant electric door.
Yes, Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation, launched in 1989 to compete in the premium market with enhanced materials, refinement, and performance, though often sharing platforms and underlying engineering with Toyota models. Lexus operates as its own distinct brand, focusing on luxury, but remains under Toyota's ownership.
While Lexus and Toyota are separate automotive brands, they both fall under the umbrella of Toyota Motor Corporation. Lexus was introduced in the late 1980s as Toyota's answer to growing demand for premium vehicles, designed to compete directly with luxury marques like BMW, Mercedes-Benz, and Audi.
Acura, on the other hand, is Honda's luxury division. Launched in 1986, Acura was the first Japanese premium car brand. The vehicles under this marque are designed with a greater emphasis on performance, luxury features, and a higher level of craftsmanship.
The top 5 Toyota cars often cited for popularity, reliability, and versatility include the Camry, Corolla, RAV4, Highlander, and Tacoma, representing sedans, SUVs, and trucks, with strong showings for hybrids and performance GR models like the GR Corolla/Supra also noted for enthusiasts. These models consistently rank high in sales and consumer satisfaction due to their dependable performance and wide range of options, from family-friendly features to rugged utility.
Toyota Crown
The Crown's standout design, modern technology, and high-end performance make it a prime choice for anyone looking for a Toyota premium car.
Is Lexus owned by Toyota? The answer is Yes! Lexus is the luxury vehicle brand of the Toyota Motor Corporation, based in Japan. Yet, in many regards, it operates independently from its parent company.
Lexus is no longer atop the Toyota corporate hierarchy as Century becomes the new flagship brand. See link below ⬇️
Lexus vehicles generally offer better performance characteristics: More Powerful Engines: Lexus vehicles typically have more powerful engines than their Toyota counterparts. Premium Suspension Systems: Lexus models feature more sophisticated suspension tuning that delivers more exciting driving dynamics.
Limited / Platinum – The most premium trims, packed with advanced technology, upscale materials, and top-tier comfort. TRD / TRD Pro (Toyota Racing Development) – Built for off-road enthusiasts, these trims emphasize rugged capability and performance.
The Toyota Vellfire is a true luxury MPV that delivers exceptional comfort, premium design, and a smooth driving experience. Its spacious interior, high-quality materials, and advanced features make every journey relaxing and enjoyable.
Differences Between Lexus and Toyota
Brand Perception: While Toyota is known for its dependability and economy, Lexus is synonymous with luxury and prestige. Price Range: Lexus models typically come with a higher price tag due to their premium features and craftsmanship.
Ratings & Reviews
The 2021 Toyota Avalon serves a simple function. It bridges the price gap between the Toyota Camry and the Lexus ES. In fact, the Avalon and the Lexus are essentially the same cars, the latter offering a greater degree of refinement and a more appealing design.
The XLE trim is considered more comfortable. Your hands will appreciate the leather wrapping on the steering wheel, and you can relax in the front seats with their aggressive bolstering and the dual-zone automatic climate control.