There's no single hidden image, but many theories exist for the bitten apple, though designer Rob Janoff confirms the bite was for scale—to prevent it looking like a cherry—and coincidentally sounded like "byte," a computer term, Family Handyman. Popular myths include nods to Alan Turing, forbidden knowledge from Eden, or a tribute to Isaac Newton, but Janoff states these are coincidences, not intent, LogoNow.
The Apple Represents Innovation
A Mind Forever Voyaging Through Strange Seas of Thought… Alone." The new company logo can be seen as a tribute to the famous scientist Sir Isaac Newton, who discovered the law of gravity while sitting under an apple tree.
Anyway, when I explain the real reason why I did the bite it's kind of a let down. But I'll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple.
Rob Janoff, a graphic designer, created the iconic Apple logo in 1977. The simple, bitten apple silhouette was designed for Apple Computer Inc. Janoff's minimalist approach reflected Steve Jobs' vision of user-friendly tech. Legend says the bite distinguishes it from a cherry.
Janoff says that he received no specific brief from Steve Jobs, and although he's hazy about how he settled on the simple outline of an apple, the reason for the bite is crystal clear: it's there for scale, he says, so that a small Apple logo still looks like an apple and not a cherry.
In 1978, Apple Corps, the Beatles-founded holding company and owner of their record label, Apple Records, filed a lawsuit against Apple Computer for trademark infringement. The suit was settled in 1981 for the then-undisclosed amount of US$80,000 (equivalent to $276,700 in 2024) being paid to Apple Corps.
Some believe it is a reference to the computing term byte, some see it as a nod to the biblical story in which Eve took a bite from the forbidden fruit(mocking God), and others have proposed that it references Sir Isaac Newton and the apple that fell and helped him discover gravity while sitting under a tree.
And so, the story goes, when two Stanford entrepreneurs were looking for a logo for their brand new computer company, they remembered Turing and his contribution to their field. They chose an apple – not a complete apple, but one with a bite taken out of it.
Rob Janoff designed Apple's renowned bitten apple logo in 1977. The logo featured a clean, balanced apple shape with a distinctive bite taken out of the right side, adorned with horizontal rainbow stripes.
Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable, distinguishing it from other round fruits.
Originally the Apple Logo on macbooks were upside down because Steve Jobs prioritised user experience and wanted them to see it the right way up while opening the lid. Later on, Jony Ive reportedly convinced him to flip it the way it is now because it was allegedly better for marketing.
Steve Jobs followed a fruitarian diet and suggested the name Apple to Wozniak after Jobs visited an apple orchard. What's your brand's true essence? Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.
A classic red apple, shown with a stem and single, green leaf on major platforms. Commonly associated with doctors, teachers, and New York. Red Apple was approved as part of Unicode 6.0 in 2010 and added to Emoji 1.0 in 2015.
From biblical references to technological puns, the logo has been linked to everything from Adam and Eve's forbidden fruit to tribute to Isaac Newton's discovery of gravity to the concept of a "byte" in computing.
THE ORIGIN OF THE APPLE LOGO
One of the main reasons for the bite was practicality. Without the bite, the logo could easily be mistaken for a cherry, tomato, or any other round fruit. The bite makes it instantly recognisable as an apple.
The Origins of Apples
Apples are not native to North America. They originated in Kazakhstan, in central Asia east of the Caspian Sea. Alma Ata, capital of Kazakhstan, until 1997, means “full of apples.” By 1500 BC apple seeds had been carried throughout Europe. The Greeks, Etruscans, and Romans cultivated apples.
The Poisoned Apple is a magic blood-red apple which will send its victim into the Sleeping Death when bitten. The victim of it can only be revived by love's first kiss. It is used by the Evil Queen in an attempt to do away with her stepdaughter, Snow White, in Snow White and the Seven Dwarfs.
Rob Janoff, who designed the logo in 1977, said as much in a recent interview. Nevertheless, the “fruit with a bite mark” iconography certainly alludes to Eden and temptation, whether it was intended to or not. For various reasons, the association with forbidden fruit could not be more fitting.
The science of apple growing is called pomology. Bobbing for apples? 25% of an apples volume is air, which is why they float.
The simple answer is that the serpent (the devil) persuaded Adam that eating the apple would be to his benefit. Adam would “become like God” if he ate it. Sadly, Adam believed this lie and chose to disobey God who had told him not to eat from the Tree of the Knowledge of Good and Evil.
Ownership and control of the company remains with McCartney, Starr and the estates of Lennon and Harrison.
In [Lopez v. Apple](https://www.courthousenews.com/wp-content/uploads/2025/01/lopez-vs-apple-first-complaint.pdf), originally filed in 2019, the plaintiffs claimed Apple violated their privacy by recording their conversations through Siri without a “Hey, Siri!” voice command or a button press.
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