Stipple, don't rub. Whether you're using a foundation brush (synthetic bristles are best) or your fingertips, apply foundation in a stippling motion, which means gently tapping it into your skin. Avoid any wiping or rubbing motions because that will only push the foundation around and cause streaks.
Apply your liquid foundation directly to your hand—this will help warm up the product. With your ring finger (which naturally uses the least amount of pressure), spread the product gently around your skin, starting in your T-zone and blending outwards.
A brush or sponge can be used to apply powder foundation, though brushes are generally preferred. Brushes will give a more natural and buildable coverage, whereas sponges can tend to deposit too much product onto the skin and give a cakey finish.
Don't Paint, Buff
No matter what tool you're using—a foundation brush, a BeautyBlender, or your fingers—buff (or bounce, if you're using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.
Yes, many professional makeup artists and beauty gurus swear by applying liquid foundation with their fingers. This tactile approach provides a skin-like, natural makeup result since you're massaging the makeup onto your skin. Using your fingers works on all skin types and with both cream and liquid foundation.
While you can apply your foundation with your fingers in a pinch, buffing it in with a high-quality foundation brush can instantly give you a natural, flawless finish. This is especially true if you're using a full coverage liquid foundation (which is thicker and harder to rub in with just your fingers).
The first step is wetting your sponge. You should never use a makeup sponge dry to apply foundation, especially if it's a beautyblender, says Bartlett. She recommends squishing it under water about eight times until it's fully saturated. Then, wring out the excess water.
Wetting your sponge thoroughly and letting it fully expand has to be your first step. Then, when you apply foundation or other product to it, it'll already be full of water and won't soak up so much product, saving you tons of product and money. When your makeup sponge is damp, it makes product application way easier.
Why wet your sponge? A dry sponge is super absorbent, so wetting the sponge ensures the product won't get all soaked up by the tool before it reaches your face.
It makes all the difference. If you're still applying your foundation with your fingers, it's time to stop. Using makeup brushes not only gives your foundation a flawless finish, it also keeps all the oils and bacteria from your fingers from clogging up your pores — provided your brushes are clean, of course.
If your skin is dry, your foundation is more likely to cling to any dry patches and settle into wrinkles. So make sure to hydrate your skin well before applying foundation. Margina: Hydrating the skin plumps up the skin, which helps to keep makeup from settling into fine lines.
Dehydrated or dry skin can cause makeup to clump and cling into dry patches. Your face can look like it's peeling when you put on foundation. Oily skin can also cause makeup to split on the face. Following an appropriate skin care routine and preparing your skin before makeup application is an essential step.
Exfoliate at least once a week to eliminate dry skin cells so that the makeup can sit well on top of the skin. Apply a lightweight moisturizer and let it set before applying foundation. Use a smoothing primer to help to blur fine lines and wrinkles. Don't forget that less is more when it comes to applying foundation.
Foundations are meant to make skin even and either luminous or matte, depending on skin type, and both of these formulas will do nothing to help you under your eyes. While it doesn't hurt to put foundation under your eyes, it certainly doesn't help. Skip this move and only add concealer and/or corrector under the eyes.
Never put concealer or foundation on your eyelids as a base, it will cause your eye makeup to crease.
Bhatty likes to use moisturizer to make her own bespoke foundation—the moisturizer essentially thins out the foundation formula to get the most natural coverage. "The best way to do this is to add a drop or two of your foundation to your moisturizer," she says.
“Textured or rough skin can cause patchy foundation as the product will settle in and emphasize any skin texture. It's best to gently exfoliate with a chemical exfoliant before the application to remove dead skin,” says Alex. A good rule of thumb is to use an exfoliant 2x a week.