Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.) Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)
Generation Z (also known as the iGeneration, Zoomers, or Centennials) refers to those with birth years between 1995 and 2010. Generation Alpha encompasses those born between 2010 and 2025. Gen Z is the first digital native generation, while Gen Alpha is the first generation to grow up in an entirely digital world.
Generation Z was born between 1995 and 2012, whereas Millennials were born between 1981 and 1996. In 2019 the oldest Millennials turned 40, which means that they have been part of adult life for a while.
Named after alpha, the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. Members of Generation Alpha are mostly children of Millennials, and older Generation Z.
Generation Zalpha is a major target for marketers because of its talent and its spending power. A combo of Generations Z and Alpha, Zalpha includes anyone born after 1996. There are key differences between Gens Z and Alpha: mainly, when they were given access to screens.
Generation Alpha includes those born from 2010 onwards and who have therefore grown up in a fully digital world. In fact, their appearance coincides with the launch of the first iPad by Apple.
Generation Alpha are defined as those born from 2010-2024.
Initially, the group born after Generation X was coined Gen Y because it was the next letter progression in the current naming schema. In the late 1990s, authors William Strauss and Neil Howe coined the term “Millennials” to describe the generation coming of age at the beginning of the 21st century.
… so let's talk about Generation Zalpha.
Zalpha refers to 9-14-year-olds – a combination of gen z and gen alpha children. As children of millennials, this hybrid generation has picked up several familiar traits such as digital savviness, social goodness, will power, and economic resilience.
They tend to play it safe. That's very like the Silent gen. In fact, Time magazine gave Silents their name because they played it safe, keeping their heads down and not speaking out about issues like McCarthyism and civil rights. Silents were shaped by the Great Depression when millions of Americans lost their jobs.
What Is the Definition of Millennials? Millennials are a demographic cohort or age group, also known as Generation Y. They're called millennials because they became adults around the time of the millennium.
What years are Gen Z? Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation. According to Pew Research, the cutoff represents major political, economic and social events that set Gen Z apart from Millennials.
So it follows that Generation Beta will be born from 2025 to 2039. If the nomenclature sticks, then we will afterwards have Generation Gamma (the children of Generation Alpha) and Generation Delta, but we won't be getting there until the second half of the 21st century!
As previously mentioned, Gen Z are visual learners. Therefore, visual content is more appealing to them than to other generations. This means they consume more visual and video content. In addition to written and audio content, it is a great marketing strategy to include videos, GIFs, etc.
Millennials are often portrayed as having different career aspirations and goals from older generations. This stereotype stems from the fact that millennials change jobs more frequently and tend to have a shorter tenure with an employer.
Strauss and Howe ascribe seven basic traits to the millennial cohort: special, sheltered, confident, team-oriented, conventional, pressured, and achieving.
Gen Z, the generation born after Millennials, are digital natives who have never known a world without the Internet and social media. They are constantly connected, always on the go, and extremely tech-savvy. As a result, Gen Z is often lauded for being entrepreneurial, innovative, and open-minded.
It's a term we use to describe people who care deeply about creation, curation, connection, and community. It's not an age group; it's an attitude and mindset defined by key characteristics. 80% of millennials are made up of Gen C, YouTube's core (though by no means only) audience.
Baby Boomers: Baby boomers were born between 1946 and 1964. They're currently between 57-75 years old (71.6 million in the U.S.) Gen X: Gen X was born between 1965 and 1979/80 and is currently between 41-56 years old (65.2 million people in the U.S.) Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6.
GENERATION Y OR THE MILLENNIALS: DIGITAL NATIVES
Also known as digital natives, millennials are those born between 1982 and 1994 and technology is part of their everyday lives: all their activities are mediated by a screen. The concept of on and off is completely integrated into their lives.
Generation Alpha, also called Gen Alpha, term used to describe the generation of people born (or who will be born) between 2010 and 2025.
Generation Z, sometimes known as “zoomers,” is the demographic cohort that comes after millennials and proceeds Generation Alpha. Members of the Gen Z years were born between 1997 and 2012. So as of 2023, the Gen Z age range is anywhere from 11 to 26.
The term Generation Alpha refers to the group of individuals born between 2013 and 2025.