Having 1 million followers on TikTok makes you a significant influencer, opening doors to substantial income through brand deals, sponsorships (potentially thousands per post), the TikTok Creator Rewards Program (around $0.40-$1 per 1,000 views), affiliate marketing, and selling merchandise; it also establishes you as an authority, enabling career diversification into acting, music, or consulting, but requires consistent content, strategic brand pitching, and building an external platform to truly maximize earnings.
A Tiktok user with at least 1 million followers can expect to earn around USD $1k per month on average.
But hold up, it is legit and totally doable if you understand how to play the TikTok game. So first things first, can you actually make money on TikTok in Australia? Well the short answer is yes, absolutely. Creators of all sizes are figuring out how to turn their TikTok accounts into $$$.
Highest Paid TikTok Influencers of 2025:
In fact, more than 39,000 accounts on TikTok now have at least 1 million followers, according to data from social media analytics provider Social Blade. That's about 6,200 more than on YouTube and nearly 16,000 more than on Instagram.
To make $2,000 a month on TikTok, you generally need 10,000 to 50,000 followers, focusing on brand deals, affiliate marketing, and potentially direct creator fund payouts, requiring significant views (millions monthly) and high engagement, with earnings varying greatly by niche and content quality, rather than just follower count.
The Highest Paid TikTokers
How much does TikTok pay creators per view? TikTok pays creators between $0.02 and $0.04 per 1,000 views, which comes from the Creator Fund. This means that one million views could generate between $20 and $40.
One of the most innovative ways TikTok allows its creators to make money is through its Creator Marketplace, TikTok One. TikTok One connects brands with creators so they can get paid for creating sponsored content.
What is the value of a TikTok Rose? A TikTok Rose is worth 1 coin or around $0.01 USD. Though low in value, Roses are frequently sent and help maintain consistent engagement during streams.
To earn $1,000/month on TikTok, you need a multi-stream strategy focusing on high-engagement content, leveraging programs like the Creator Rewards Program, and exploring revenue from TikTok Shop, affiliate marketing, sponsored posts, and Live gifts, even starting with 1,000 followers in the Work with Artists program. Focus on a niche, ride trends with the "piggybacking method," build community through video replies, and combine short, engaging clips with longer, expertise-driven videos for consistent income streams like subscriptions or courses.
Over the past few years, four of them have grown in overall use among U.S. adults – TikTok, Instagram, WhatsApp and Reddit. TikTok: 37% of U.S. adults report using the platform, which is slightly up from last year and up from 21% in 2021.
Does TikTok pay monthly? Yes, TikTok pays creators monthly, depending on the monetization program. For the Creator Rewards Program, payouts are processed around the 15th of each month.
TikTok LIVE is an ideal way to engage your audience and answer their questions. If there are questions that come up frequently in the comments, go live on TikTok to answer them! It's the perfect opportunity to interact in real time with your followers and give them answers.
10 Ways to Grow Your TikTok Audience
TikTok does not pay for likes but pays per 1,000 views instead. If you were running after likes before this, then this might be bad news for you. But look at it this way: a higher number of likes = a higher number of views because a user who has liked a video definitely watched the video and added it to the view count.
YT is based off advertising views. So you're getting paid more based off people who watch ads and for how long and the conversion of ads to sales. Typically YT is paying out like 2x what tiktok does on average, but it depends on the content and how marketable that content is to advertisers too.
On average, creators earn between $0.02 to $0.04 per 1,000 views. With 100,000 followers, you may generate around 10,000 to 50,000 views per video, depending on engagement. This means that a single video could earn anywhere from $0.20 to $2.00.
Monetize across multiple income streams: To make the most money on TikTok, don't stick to just one approach—mix it up with multiple revenue streams. Earn through brand deals, affiliate marketing, live gifts, selling your own products and TikTok Creator Rewards.
They found that the best times (ET) to post are:
Meet Zhang Yiming, the extremely private billionaire behind TikTok who is now China's richest person. Zhang Yiming has built a $57.5 billion fortune since cofounding ByteDance, the Chinese tech giant behind TikTok. Zhang is highly private and little is publicly known about his personal life.
As of late 2024 and into 2025, Portuguese footballer Cristiano Ronaldo became the first person to reach 1 billion followers across all social media platforms (Instagram, Facebook, X, YouTube, Chinese platforms), a monumental figure that solidifies his status as the most followed individual globally, significantly ahead of other stars like Lionel Messi or Selena Gomez.
For every TikTok star who became a household name practically overnight with one random well-received video, there's a dozen more who grew their following from the ground up with steadily increasing engagement. So, don't give up! You never know when the algorithm will decide to be your friend.
As of 2025, the countries with the most active TikTok users (over 18) are as follows: