Loreal leads the beauty industry market with the largest market capitalization of $211.62 billion as of 2022. Speaking of spending by country, the US spends the most in the beauty industry – 89.7 billion USD annually. Millennial women are the user group that buys the most – 38% of beauty products.
North Asia is the largest market for beauty and personal care products. In 2021, North Asia made up over one-third of the market. China has risen to become the industry leader in this region. North America makes ups around 26% of the market.
In terms of age, the beauty industry targets a wide range of age groups. The younger generation, especially millennials and Gen Z, have been particularly influential in driving trends and shaping the industry.
Roughly one-third of all men are open to using cosmetics. 73% of males 51+ said they would not consider using any cosmetics, versus only 37% of males 18–34. Males 18–34 are more open to using products like BB/CC Creams, mascara, foundation, bronzer and concealer.
Loreal leads the beauty industry market with the largest market capitalization of $211.62 billion as of 2022. Speaking of spending by country, the US spends the most in the beauty industry – 89.7 billion USD annually. Millennial women are the user group that buys the most – 38% of beauty products.
Instead of just asking, I designed an experiment that would measure behavior. 78% of the men I surveyed said they preferred women with the no-makeup look, while just 22% said they preferred makeup.
About 57% of global makeup consumers are aged between 18-34 years. This statistic is significant in the context of a blog post about Makeup Statistics because it reveals the age demographic that is most likely to purchase makeup products.
rarebeauty.com's audience is 25.74% male and 74.26% female.
The maximum share of lipstick was constituted by the age group between 20-40, among women. It is due to change in their lifestyle and rising appearance consciousness. A lipstick is considered as a need among working women which gives them confidence to their personality.
As an example, in the United States, the top three markets for natural skin care sales growth are young professionals, new mothers, and women 65+…and each of THOSE areas is just the tip of the target market iceberg.
Based on Lush's commitment to its manufacturing processes, we can say that many people within Lush's target market are either vegetarian or vegan. So the current target audience for LUSH are young, professional women ages 20-35 who desire eco-friendly products (“Digital Strategy Lush- Your Daily Dirty Routine,” 2014).
Currently, the target market for Lush are young professional women ages 20-35 years with a passion for eco-friendly products. Lush wants to expand its market to include the young professional male, of the same age.
Demographics and Geographics Age Range: Although the brand's website targets mainly Millennials, MAC Cosmetics does not specifically target one generation or age range, but rather Millennials and Generation Xers.
Victoria's Secret primarily targets young women in their 20s and 30s and people with higher incomes who are willing to pay for premium products. When marketing a product, it is safe to imagine that one is making a sales pitch to each potential customer.
bobbibrowncosmetics.com Audience Demographics
bobbibrowncosmetics.com's audience is 22.55% male and 77.45% female.
Product, price, promotion, and place form the four Ps of the marketing mix.
"Most kids typically start wearing makeup between the ages of 12-15, but often they'll start experimenting in the house earlier and during playdates with friends," says clinical psychologist Dr.
Step-by-Step Teen Makeup
Brown says 13 is an appropriate age to start wearing makeup in small amounts. "Middle school is the time to start, not fifth grade," she says. The first step is to skip foundation altogether. "I don't think that girls need a full face of foundation," Brown says.
The United States spends the most on cosmetics.
40% of the men they asked preferred less makeup to full caked-on coverage. 40% - less than half the group. That means that the majority of the group didn't say they preferred lasses with less. And yet this has has led to a commonly assumed fact through implication, that ALL men prefer bare-faced women.
It seems that the general consensus among the guys we asked is that less is definitely more when it comes to makeup, with the vast majority much preferring it when we seek to enhance our natural features rather than mask them.
Almost three in five young girls surveyed (58%) admitted to wearing makeup. Of the girls who wear makeup, two-thirds (65%) started between the ages of 8 and 13: Twenty-nine percent between the ages of 14 and 16, 50 percent between 11 and 13, and 15 percent between the ages 8 and 10.
What is Maybelline's Target Market? It can be said that the Maybelline brand is one of the most popular in the world. However, its target market is led by women between 15 and 45 years of age. Additionally, it includes women of all backgrounds, as it is a contemporary brand.
A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.