Gen Alpha kids rank playing video games and scrolling on social media higher than spending time with friends, and joining after school clubs.
Gen Alpha's media habits are characterized by a preference for digital content, multi-screen consumption, social media proficiency, short attention spans, and a desire for personalized content. So far, they are quite similar to Gen Z.
Include data in your ads, and use influencers as trusted sources on your initiatives. Like millennials and Gen Z, Gen Alpha will be influenced by digital technology, yet they will react to the market in different ways. Their focus on accountability will set the bar for both brand strategies and brand values.
Their parents are health conscientious
When it comes to nutrition, Gen Alpha parents seem to take a moderate approach that prioritizes incorporating healthy foods like fruits and vegetables into their kids' diets, but also makes room for convenient and kid-approved options like McDonald's.
Gen Alpha will be even more digital-forward
As the second digitally native generation, Gen Alpha will adopt technologies like smartphones and social media even faster than Gen Z.
Alphas will be blessed in many ways, able to benefit from a world created by previous generations. But it's a world also loaded with challenges. The psychological impact of digital lives - the pace, the relentless change, connectivity, the lack of face-to-face contact - is yet to be fully understood.
Generation Alpha is the generation following Generation Z and currently includes all children born in or after 2010—the same year the iPad was born. The majority of this demographic is under 13 years of age, but the oldest of them will become teens in 2023.
2.8 million Gen Alphas are born globally each week (McCrindle) By 2025, there will be more than 2 billion Gen Alphas living in the world. India, China, and Indonesia are the top 3 countries for Gen Alpha births. Based on these projections, Generation Alpha will be the largest generation in history.
Gen Zers just aren't buying milk as much as older generations. In a recent New York Times article, Generation Z was dubbed the “Not Milk generation” because they bought 20% less milk than the national average last year.
Generation Alpha includes all children born in or after 2010, and they've earned quite a few nicknames, including Gen A, Generation Glass and Upagers.
Where and how will Gen Alpha buy once they grow into adulthood? More than likely, they'll buy both online and in-store. While two out of every three children ages eight to 11 has access to a smartphone, 75% of kids today also say they like the experience of going to a physical retail store.
Gen Alpha already uses social media differently than their parents. They're less likely to be on Facebook or Twitter, favoring Instagram and TikTok.
There are already a few famous Gen Alphas - including the heir to the British monarchy. Prince George of Wales, Princess Charlotte of Wales, and Prince Louis of Wales are all members of Generation Alpha. All of the children of the Kardashian sisters born thus far, except Mason Disick, are also Gen Alpha.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
What Is Generation Alpha? Generation Alpha includes anyone born between 2010 and now, including up to the year 2024. This means that the oldest members of Gen Alpha are 13 years old. This youngest generation is defined by the digital world.
Alpha children are permanently connected. Such is their attention to new technologies that it becomes a way of life. Independents. They are independent when it comes to making their own decisions and managing their digital identities, and they expect their individual needs and preferences to be taken into account.
They are the first generation to have never known a world without smartphones and social media. As a result, Gen Alpha kids are highly tech-savvy and have a different understanding of the world compared to previous generations.
In the past year, our research has revealed that Millennial parents - currently aged 27 to 40 years old - are raising their Gen Alpha children with a distinctly different approach compared to their Generation X predecessors, which has significant implications for brands looking to be trusted by families and young ...
Both the Millennial generation and Gen Z have exhibited a trend toward increased levels of anxiety and depression. It's likely that this trend will continue with Generation Alpha.
As result, we see them taking a mosaic approach to their music appreciation versus the tribal nature youth of previous generations displayed. We found that among 7-14yr olds 31% of hip-hop/rap fans also like reggae, 29% listen to R&B and 24% also listen to world music (the7stars Kantar TGI Youth, April 2022).
Gen Alpha kids are well-versed and forward-thinking when it comes to social issues. They're more inclined to believe that everyone should be treated the same, and consider it their top priority when asked what's most important to them.
Generation Alpha are defined as those born from 2010-2024.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.
Gen Z: Born 1997-2012 (11-26 years old) Gen Alpha: Born early 2010s-2025 (0-about 10 years old)