Black and dark navy/brown/gray should all be avoided, since they tend to darken the overall feel of your photos and keep them from feeling bright & airy.
DON'T WEAR NEON OR BRIGHT COLORS! Those colors can cast onto the skin. I'm not saying that I don't love a little pop of color, because I certainly do. However, muted colors and earth tones look better on camera and are more flattering for skin tones.
As a general rule, any “natural” color that fits in with the earth is usually a safe bet for photoshoots. Sage green, various shades of brown and muted shades of yellow and orange are all earthy tones that photograph well.
Bright orange, bright pink, neon yelllow, or neon green can put color casts on skin and will not photograph well.
Wear solid, dark colors
Plus, medium-toned blues and teals are universally flattering, she says. Just stick to solid colors if you can. “Big prints and patterns can make you look bigger,” says Burr. “If you want the focus to be on your face, a solid color will do that better.” Learn more ways to dress to look thinner.
Warm Tones
Some great colors to wear for photos are oranges, reds, golds, magenta, and turquoise. Most of these are earth-like tones.
Black never fails to make you look slim and elegant. Darker shades of colors like blue, purple and brown can also help to hide flaws and create a slimming illusion. On the other hand, lighter colors, like white and khaki, can add pounds and give the illusion of a larger frame.
When it comes to the most preferred colors, blue is mentioned in all 15 studies, red in 10 of them, and green in 5. As for the least preferred colors, yellow is mentioned in eight studies, while orange and green-yellow are mentioned in five studies each.
The rule of 3 colors is simple: pick one primary color. Then, pick two other complementary colors. See the example below. We picked a main hue (a variation red), and complemented it with two different colors.
White stands as the hands down most popular backdrop color. It's clean and free of distractions, and it makes a perfect partner for high key, bright and airy photos. White backdrops work well with whatever colors your subjects might wear and the neutral color can change with lighting.
“Avoid small, busy prints (thinks paisley or small polka dots), which can look blurry on video.” Other patterns like pinstripes, chevron, plaid, and houndstooth are also difficult to see on video and can make your viewers dizzy.
Colours to avoid in outdoor family pictures
Black, neon, and very bright colours generally don't work well in outdoor photos, and can make them look quite imbalanced as they are so different to the softer colour palette that Mother Nature provides. I recommend avoiding them completely.
Soft white is universally flattering for everyone, although some autumn types may prefer a deeper ivory or cream. It is useful in spring and summer wardrobes as a light and airy neutral, and goes with all colors and neutrals. Stone gray is a lovely universal light neutral.
Clothes with gray undertones can wash you out and make you seem older, says Natalie Jobity, an image consultant and author of Frumpy to Fabulous. “This is especially true about the colors you wear closest to your face, like those in scarves,” she says.
Blue, of course. Blue connotes competence, trustworthiness, likability, and calm. As stated above, shoppers were attracted to blue-themed storefronts. You might want to wear blue, especially navy, the next time you want to appear trustworthy and likable.
'Creams, off whites, tans and golds reflect light onto the face and make us look younger. Dusky pinks and pale lilacs can also work wonders in turning back the clock,' Orla says. Colours to avoid for aging include blacks and greys which can throw shadows on the face and make you look older.
What is the Golden Ratio in Photography? The golden ratio is a ratio of approximately 1.618 to 1. Artists have used this ratio for centuries to create works of art from paintings to architecture.