Strauss and Howe ascribe seven basic traits to the millennial cohort: special, sheltered, confident, team-oriented, conventional, pressured, and achieving.
Flexible and in control
More than anything, Millennials — those born from the early 1980s to early 2000s — want control of their lives, so build the tools that give them control. Millennial is not simply a generation. It is an attitude that is reaching across generations.
Flexibility and Multitasking. As already mentioned, the Millennial Generation is able to accept different cultures. Hence, flexibility means that Millennials are able to work with new people, places, and situations. Although they do not expect to change, they are ready to accommodate to new things and people.
Research shows members of the millennial generation (those born between 1981 and 1996) are aging faster than the generations before them.
Like Boomers, Millennials are a huge generation that we sometimes split into two subgroups: Early Millennials (born 1980-1987) and Recessionists (born 1988-1995).
The New York Times cites that they've been called, “narcissistic, lazy, and indecisive. Millennials have been labeled the boomerang generation for the many unable or unwilling to leave their parents' home, or even more negatively, the Peter Pan generation because they supposedly won't grow up.”
Millennials will emphasize family experiences over material things. An emphasis on travel, learning and experiences is characteristic of their generation and a pattern they are likely to carry over into their parenting.
Millennial women are known for their strong determination, intelligence and curiosity. They are always seeking new ways to improve. Part of developing your personality and professional expertise is being curious about life and taking the time every day to learn a new skill.
What do Millennials value most? Millennials value experiences, personalization, authenticity, and transparency. They appreciate companies that are socially and environmentally conscious, and also value flexibility, communication, and collaboration.
Millennials spend 26% of their monthly income on rent or mortgage payments. 36% of Millennials are concerned with the cost of living. 30.3% of Millennials use Buy Now, Pay Later services. Millennials do 54% of their shopping online.
They value family, personal connection, and loyalty. They seek out the genuine and are repulsed by phony. They are famously optimistic and believe in the possibility of change. They advocate for the environment and social justice.
They are eating healthier and exercising more than previous generations. They smoke less. Almost half consider healthy eating a lifestyle choice as opposed to a goal-driven diet. Technology has enabled greater access to wellness information and has put personal health monitoring into the palms of their hands.
Millennials are a demographic cohort or age group, also known as Generation Y. They're called millennials because they became adults around the time of the millennium.
A zoomer is, in the newest use of the word, a member of Generation Z, the generation of people born in the late 1990s and early 2000s. The zoomers follow the millennials (also known as Generation Y), who follow the Gen Xers, who follow the baby boomers.
By this definition, Millennials are a subculture.
While they share many of the myths, customs and rituals of the larger culture, they have language, preferences and customs that are distinct to their generation. They have a unique set of reference groups and opinion leaders.
Xennials are the micro-generation of people on the cusp of the Generation X and Millennial demographic cohorts. Many researchers and popular media use birth years from 1977 to 1983, though some extend this to include those born up to 1985.
Millennials, also known as Gen Y, Echo Boomers, and Digital Natives, were born from approximately 1977 to 1995.
Zillennials (sometimes called Zennials) are the micro-generation of individuals born on the cusp of the Millennial and Generation Z demographic cohorts.