Trending TikTok hashtags currently focus on New Year's themes like #newyear, #newyearnewme, #golivegrowfast, alongside evergreen popular tags like #fyp, #foryoupage, #viral, and niche trends in finance (e.g., #inflation, #stockmarket), food (e.g., #crumbl, #wateretok), and entertainment (e.g., #avatar, #hypic), with creators using a mix of broad and specific tags for visibility.
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9 Tips to Increase TikTok Views
Hashtags, in particular, come with some nuances you need to know when tagging on TikTok.
Trending hashtags
100 Popular TikTok Hashtags to Help You Go Viral
This study looked at 38 million posts and found that 11 was the optimum number of hashtags. Too many hashtags can definitely feel spammy, so don't go above 11 - but using several of the RIGHT hashtags really seems to pay dividends.
By limiting hashtags, TikTok is aiming to:
The 3x3 hashtag rule is a social media strategy for platforms like Instagram and TikTok, suggesting you use three categories of hashtags, with three hashtags in each category, for a total of nine relevant tags per post, focusing on your audience (who), your offering (what), and the problem solved (why) to boost discoverability. It's about intentionality, not just quantity, aiming for quality, targeted tags over spammy lists, though Instagram is also testing limits of just 3-5 highly specific tags.
There are a host of popular TikTok hashtags (think '#FYP' and '#foryoupage') that can help your content's discoverability. However, these in particular have hundreds of billions of videos attached to them.
TikTok pays creators about $0.40–$1 or more per 1,000 qualified views through its Creator Rewards Program. Brand partnerships, merch, and subscriptions can bring in even more. Posting high-quality content regularly, engaging your audience, and following TikTok's Community Guidelines are key to success.
The TikTok 3-second rule means creators have only about three seconds (sometimes less) to hook viewers before they scroll away, making the start of the video crucial for retention, algorithm favorability, and higher view counts. This short window demands immediate action, value, or visual interest, often by showing the end result first, using fast cuts, text overlays, or trending sounds to stop the scroll and signal quality to TikTok's algorithm.
Quick Answer: Why You're Stuck at 200 Views
TikTok's algorithm first tests your video with a small audience of typically around 200 people before deciding if it deserves more views. If engagement (likes, comments, watch time, shares) is weak, the video doesn't move beyond that test group.
Here are five effective methods to discover trending tags:
To get 1000 views on TikTok, focus on creating quick, engaging hooks (first 2-3 seconds), using trending sounds and hashtags, posting consistently, finding your niche, and encouraging comments to boost visibility, as the algorithm rewards content that keeps users watching and interacting. Master the "idea farming" technique by training your FYP for viral concepts in your niche, making your content irresistible and binge-worthy.
The truth is, few viral posts blow up on TikTok unless they use hashtags. It's a quick way to identify the content and prioritize it as worth exploring. They still increase reach!
7 Tips for Creating a Stellar Hashtag Strategy
Though the symbol is technically called an octothorpe, it has also long been known as the “number sign” or “pound sign.” With the advent of commercial typewriters in the 1870s, the hash symbol made its way to QWERTY keyboards as a key used to denote the word number (e.g., #2 pencil).
The 70/20/10 social media rule is a content strategy guideline: 70% of posts should provide value and build your brand (educational, inspiring), 20% should share or curate content from others (industry news, relevant articles), and 10% should be directly promotional (sales, offers) to avoid alienating your audience. It helps create a balanced feed that builds authority, engages followers, and drives conversions without constant selling.
But on TikTok, using dozens of hashtags can actually deter your target audience. A good way to determine exactly how many tags you should be using in your campaigns is to experiment. Start with 3-5 hashtags and pay attention to how much engagement and reach you get.
The use of hashtags, especially #FYP or #foryou , is often considered important for increasing video visibility. While this doesn't guarantee a video will go straight to FYP, hashtags still give it a greater chance of being discovered. The time of uploading a video is also considered to have an impact.
So, here is a fun fact: The hashtag “fyp,” which stands for “for you page,” was the most used hashtag on TikTok in 2025, amassing almost 79.54 trillion views across posts using it.
Branding: Create and use branded hashtags specific to your brand or campaign. Branded hashtags can help increase brand awareness, encourage user-generated content, and foster community engagement. Keep it Simple: Avoid using long or overly complicated hashtags.
So, without further ado, here's how it's done: