Because this generation has one more thing in common, beyond their bubblegum pink social media addiction: Millennials are also the most loyal generation to their favorite brands, with just over 50% saying they are extremely or quite loyal to their favorite brands.
What do Millennials value most? Millennials value experiences, personalization, authenticity, and transparency. They appreciate companies that are socially and environmentally conscious, and also value flexibility, communication, and collaboration.
They value family, personal connection, and loyalty. They seek out the genuine and are repulsed by phony. They are famously optimistic and believe in the possibility of change. They advocate for the environment and social justice.
Interestingly, Gen Z identified as the most loyal generational cohort to a brand whose loyalty program they are a member of. I call them the 'loyalZy' generation.”
Because this generation has one more thing in common, beyond their bubblegum pink social media addiction: Millennials are also the most loyal generation to their favorite brands, with just over 50% saying they are extremely or quite loyal to their favorite brands.
Millennials can be loyal, but their loyalty is conditional. As a Millennial, my question is: Why is this a bad thing? Loyalty is subjective. The way that you define what it means to be loyal will differ from the way another views loyalty.
Strauss and Howe ascribe seven basic traits to the millennial cohort: special, sheltered, confident, team-oriented, conventional, pressured, and achieving.
Millennials are often portrayed as having different career aspirations and goals from older generations. This stereotype stems from the fact that millennials change jobs more frequently and tend to have a shorter tenure with an employer.
Happn also found that the number one quality Gen Z and millennials want in a partner is the ability to be caring; 40% of people said this is important to them. Nearly as many (39%) cited kindness, while more than one in three (35%) said they place a premium on someone's sense of humour.
Due to their independent nature, Millenials are not as interested in teamwork as other generations. Millennials do not have as strong a work ethic, with an average of 38.8 hours spent at work a week compared to previous generations who both average above 40 hours8.
Millennials spend more on convenience, online shopping, eating out, experiences and travel, streaming services, debt, and social impact by donating and buying from socially responsible brands. On the flip side, Millennials spend less on cars, clothes, housing, and retirement than previous generations.
Sandwiched between the much larger Baby Boomer and Millennial generations, the members of Generation X (those born between 1965-1980) have variously been called the “middle child generation,” the “slacker generation,” the “MTV generation,” the “latchkey generation,” and “the least parented, least nurtured generation in ...
Flexibility and Multitasking. As already mentioned, the Millennial Generation is able to accept different cultures. Hence, flexibility means that Millennials are able to work with new people, places, and situations. Although they do not expect to change, they are ready to accommodate to new things and people.
"THEY GROW A BASIC THING, LIKE A FRUIT OR VEGETABLE, AND THEY'RE LIKE, 'WOW I DIDN'T KILL IT'" They're old people trying to use social media. They try to fit in with the younger generation but they're not really the younger generation any more. They try to use all the hashtags and gifs, but they're not very good at it.
So, millennials tend to have very positive views of themselves and are very optimistic about their expectations for their lives and they're more likely to say that they're above average compared to their peers and they tend to score higher on other measures of positive self-views, like self-esteem and even narcissism.
Millennials spend 26% of their monthly income on rent or mortgage payments. 36% of Millennials are concerned with the cost of living. 30.3% of Millennials use Buy Now, Pay Later services. Millennials do 54% of their shopping online.
When we first started delving into the buying habits of Gen Z and Millennials, we found Gen Z to be pragmatic, focused on saving money, and wanting brands to constantly innovate. Millennials, on the other hand, were idealistic, willing to pay more for experiences, and committed to their favorite brands.
Gen Z and millennials are leading 'the big quit' in 2023—why nearly 70% plan to leave their jobs.
Millennials face unique communication challenges in their relationships because of technology and the impact of social media. As a generation that grew up with access to communication tools like smartphones and the internet, millennials often rely on technology to connect with their partners.
In many cases, it's natural for Millennials to exude entitlement because they are immature in their grasp of workplace dynamics. In addition, the human brain continues to develop until a person is around twenty-five.
Millennials and Gen Z are less enthusiastic about having children than their parents. The reasons are many: financial, social, and biological, along with the preference among younger generations for “freedom.” America's falling fertility rates have been a cause for concern for several decades.
The Fall of Materialism. Gen Z and Gen AA both are also less materialistic than previous generations. This needs a bit of explanation, and it has nothing to do with idealism or spiritualism.
According to a recent survey of 1,300 managers, three out of four agree that Gen Z is harder to work with than other generations — so much so that 65% of employers said they have to fire them more often.