Urban Dictionary defines Millennial gray as “The sad depressive hue of the color gray which many [M]illennials coat their life in. The color reflects how [they] went from non-sense happiness, looking at cartoon network and Nickelodeon in the 90's to Inflation and depression in the early 2020s.”
The term "millennial gray" refers to the various shades of gray that have been popular in home décor and furnishings since the early 2010s.
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While millennials are technology-focused, their choices in architectural styles are far from cold and of the cookie-cutter type. They want old-World charm, character, and modern conveniences in their homes. These are some of the designs that are appealing to millennials.
They are fond of placing rare vintage pieces or handmade crafts as decorative features in their living spaces. Millennials also champion the “less is more” approach when it comes to design. To them, an ideal home should be minimalistic and not one that is full of objects.
Millennial color palettes from PPG Paints and Yankee Barn Homes combine neutral whites, grays, and baby blues with lively accent colors like Mediterranean Blue, Fuchsia Flock, and Twinkle Toes yellow. Generational marketing efforts geared towards millennials employ a lot of bright colors.
Vibrant colors, natural styles, sustainability, and integrated technology are K&B elements expected to grow in popularity as millennials flex their muscles. Other prominent trends identified and highlighted within the study include more flexible usage of space, cleanliness, sustainability, and integrated technology.
Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. They are currently between 25 and 40 years old (72.1 million in the U.S.)
Key Findings. Florida and Texas are becoming millennial hotspots. Four of the top 10 cities where millennials are moving are in the Lone Star and Sunshine States. The cities include Austin and Dallas in Texas and Jacksonville and Tampa in Florida.
Here, designers, decorators, and color experts reveal why beige is replacing gray for 2023, and how to decorate with beige for a beautiful scheme every time.
Grey is the most versatile neutral
As a colour that's neither black nor white, grey is arguably the most popular neutral - and the most versatile! It's the go-between light and dark, making it the perfect match for other neutral shades such as beige, cream or taupe.
What color is replacing gray? Cool toned grays have been replaced with warmer toned greige, beige, taupe, cream, and brown tones as the most popular neutral options.
The study found that 21.9% – the largest percentage of Gen Zers – plan to put down 8% – 11% of the purchase price of a home followed by down payment amounts of 4% – 7% and 12% – 15%.
According to Kantar's U.S. MONITOR, 90% of Millennials view owning a home as a sign of success and accomplishment—a percentage that's consistent with the total population. Yet U.S. MONITOR also finds home ownership may be more of an elusive ideal than reality for the Millennial generation compared to older Americans.
The Baby Boomers most often identify with refined rustic as their preferred style of décor. This design scheme blends classic forms with a more informal rustic style, meaning this generation wants a more comfortable feel for their home.
The millennial generation is defined as anyone born between 1981 and 1996, which means anyone between the ages of 24 and 39 in 2020. This age range, like other generational cohorts, is chosen for statistical analysis of certain trends rather than being a strict identifier.
GENERATION Y OR THE MILLENNIALS: DIGITAL NATIVES
Also known as digital natives, millennials are those born between 1982 and 1994 and technology is part of their everyday lives: all their activities are mediated by a screen. The concept of on and off is completely integrated into their lives.
Strauss and Howe ascribe seven basic traits to the millennial cohort: special, sheltered, confident, team-oriented, conventional, pressured, and achieving.
Millennials as a whole also demonstrate more optimism about the future than the other generations. They are more passionate than the older generations, with 27.2% falling into the Passionate group compared to 14.2% of Baby Boomers and 18% of Generation X. They're bested only by Gen Z (31.6%).
Because of that, they tend to look for furniture items that are smaller and less expensive, and treat furniture items as disposable rather than long-term investments, like generations before them. Millennials also tend to favor furniture pieces that are compact, multifunctional, or integrated with technology.
Millennials spend more on convenience, online shopping, eating out, experiences and travel, streaming services, debt, and social impact by donating and buying from socially responsible brands. On the flip side, Millennials spend less on cars, clothes, housing, and retirement than previous generations.