Generation Z considers itself more accepting and open-minded than any generation before it. Almost half of Gen Zs are minorities, compared to 22% of Baby Boomers, and the majority of Gen Z supports social movements such as Black Lives Matter, transgender rights, and climate change.
Authenticity ranks as Gen Z's most important value, with 92% saying being true to oneself was very or extremely important.
Gen Z has learned to think, learn, and communicate in an environment defined by wireless internet ubiquity, wholesale technology integration, infinite content, and immediacy.
Among the things Generation Z cares about, racial and gender equality are at the top of the list. Gen Z is also concerned about climate change and the potential impacts their generation will have to deal with in the years to come.
You'll find that they are quite different from the previous generations. Gen Z prioritises positive relationships, work-life balance, schedule flexibility, and job stability. 90% of them want human interaction at work and direct communication from their co-workers.
And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.
Art and Music / Playing an instrument are top hobbies for Gen Z and Millennials that are included in both their top five rankings.
Age ranges from Gen Z to Baby Boomers explained. Millions of Gen Z are set to turn 21 this year. G eneration Z's oldest members are turning 26 in 2023, with millions in the social demographic set to come of age this year.
Gen Zers are known for their digital literacy and creative thinking, which is evident in their influence on various aspects of society. Gen Z is driving change in various industries, from fashion and beauty to technology and social media. They are setting trends that are rapidly shaping our world.
Generation Z and Millennial Negative Traits
Gen Z has less company loyalty than other generations. 25% of Gen Z people say they tend to leave their jobs after only a year or less with each company. Gen Z is considered a much more cynical generation overall.
Generation Z considers itself more accepting and open-minded than any generation before it. Almost half of Gen Zs are minorities, compared to 22% of Baby Boomers, and the majority of Gen Z supports social movements such as Black Lives Matter, transgender rights, and climate change.
It starts with what values are important to Gen Z'ers and moves into what brands and products they rate. “Teens feel that being cool is about just being yourself, embracing what you love, rejecting what you don't, and being kind to others.”
Social media is a huge trend for this generation. Instagram, Snapchat, and TikTok are, by far, the most frequently used platforms. One-quarter of Gen Zers spend five hours or more per day on TikTok. TikTok continues to soar in popularity among members of Generation Z (4,600% in 5 years).
For members of Generation Z between the ages of 18-24, 53 percent said that they would consider having children if the cost of living were lower. Similarly, of Millennials aged 25-34, 55 percent said a lower cost of living would make them think seriously about having children.
Indeed, Gen Z is the generation most motivated by building relationships—these young professionals highly value the connections they make at work.
Generation Z has a different view of shopping and consuming than previous generations. They spend more on sustainable products. To meet Gen Z's requirements, you need to be clear about how your e-commerce works for a better, more sustainable future.
The five largest U.S. cities – New York City, Los Angeles, Chicago, Houston, and Philadelphia – all had net migration increases for Gen Z while experiencing net decreases for all other generations, according to an analysis of Census Bureau 2021 American Community Survey by Today's Homeowner.
Unlike previous generations, Gen Z has little to no memory of a world without the internet, smartphones, and social media. Technology is a substantial part of their life. Being continually connected can also result in self-esteem issues and feeling pressure to conform.
According to Cigna International Health's 2023 survey of almost 12,000 workers around the world, 91% of 18-to-24-year-olds report being stressed – compared to 84% on average. Research indicates Gen Z are emerging as the most stressed demographic in the workplace, and struggling mightily to cope.
A new study reveals that nearly 75 percent of managers of business leaders say that Gen Z — anyone born from 1997 onward — are "more difficult to work with than other generations."