Daily revenue from Snapchat is hitting about $125,000/day, and growing steadily in 2023. TikTok is the real giant here, however. In Q4 of 2022, TikTok generated over $350 million in in-app revenue. In 2020, the same quarter hit just $150 million.
Snapchat has 347 million daily active users. That's nearly ten times the number of users that flock to TikTok daily.
The news: TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler's “Taking Stock With Teens” survey.
TikTok is the #1 downloaded app in more than 40 countries, available in 150+ markets and 35+ languages. In 2022, TikTok was the second-most downloaded app globally, placing runner-up to Instagram… though it was the most downloaded app on the Apple App Store.
Monthly Active Users – TikTok officially has over 1 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 750M, Pinterest – 480M, Twitter – 300M.
In 2022, TikTok was the most downloaded mobile app worldwide.
Facebook is the largest social networking site, with nearly 3 billion people using it monthly. This means roughly 37% of the world's population are Facebook users.
TikTok remains teens' most favored social media platform so far in 2023, though its favorability fell one percentage point from the fall of 2022 with a 37% share, according to Piper Sandler's Spring 2023 Taking Stock with Teens survey. Behind TikTok is Snap (27%) and Instagram (23%).
TikTok Earned $205 Million More Than Facebook, Twitter, Snap And Instagram Combined On In-App Purchases In 2023. Senior Contributor.
People over 24 may feel like most of their peers don't use the app anymore, so it is less popular. In late 2022, there were mass layoffs at Snapchat headquarters too, according to the Washington Post. So, it appears the app may not be doing as well as it once did from a business perspective.
The main difference is that the users on TikTok tend to be a little older and a little younger, while Snapchat's age range is slightly more centralized. Gen-Z users and younger millennial audiences make up the primary users of both platforms.
As of the first quarter of 2022, Snapchat has 363 million daily active users worldwide.
According to 2022 findings from Security.org, of all the social networks, kids on YouTube are the most likely to be cyberbullied at 79 percent, followed by Snapchat at 69 percent, TikTok comes in at 64 percent, and Facebook at 49 percent.
Number of downloads: 672 million
But, the award for most consistently high-performing app goes to TikTok. After securing the top downloads spot in 2021, TikTok achieved the same phenomenal success in 2022, too.
Why are governments banning TikTok? It all comes down to China. Lawmakers and regulators in the West have increasingly expressed concern that TikTok and its parent company, ByteDance, may put sensitive user data, like location information, into the hands of the Chinese government.
According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with 113.3 million TikTokers residing there.
According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71.3% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 750 million TikTok users worldwide.
The Bottom Line. TikTok is an astronomically popular web app, with more than 3.5 billion downloads worldwide. TikTok allows users to make short videos, roughly 15–30 seconds in length, and distribute them within the app's following. Most of the videos are based on entertainment, hijinks, and comedy.
The top five most popular social media platforms in the world are Facebook, YouTube, WhatsApp, Instagram, and Facebook Messenger. TikTok comes right after that, but Snapchat is number 11, Twitter is number 15, and LinkedIn isn't even on there.
Global social networks ranked by number of users 2023
Meta Platforms owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.
It's the Sixth Most Popular Social Media Platform Worldwide
It falls behind the following: Facebook, YouTube, WhatsApp, Instagram, Facebook Messenger, and WeChat.