In the United States, the most popular age group on Snapchat is those ages 15-25, as they make up 48% of users. Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform.
While the growth in older age groups on Snapchat could be due, in large part, to an ongoing redesign aimed at making the messaging app easier to use, some experts say there might be another draw for those who are middle-aged and older: Snapchat makes it easy to hide something from a snooping spouse.
Snapchat's age demographics look similar to those of rival networks like Instagram, Facebook, and TikTok, in that the majority of its users are aged between 18 and 34.
For instance, while 65% of adults ages 18 to 29 say they use Snapchat, just 2% of those 65 and older report using the app – a difference of 63 percentage points. Additionally, a vast majority of adults under the age of 65 say they use YouTube.
It appears that this generation is sticking with the app, as Snapchat will remain Gen Z's most popular social platform through 2023. However, TikTok will narrowly overtake Snapshot in users in 2024, scooping up 82.5% of US Gen Z social media users, as opposed to Snapshot who will have 82.3%.
Snapchat is Most Popular With Younger Generations
Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform.
Many people have the impression that Snapchat is not popular anymore or that the trend is over. But 39% of Snapchat's audience is between 18 and 24 according to Hootsuite, so if you are part of an older demographic, you may not know as many people that frequently use the app.
No doubt Snapchat is one of the main popular and mainstream apps that connect people. If you're looking for someone to date or hookup with, you might consider using Snapchat where you can find someone to have fun with.
We prohibit promoting, distributing, or sharing pornographic content. We also don't allow commercial activities that relate to pornography or sexual interactions (whether online or offline). Breastfeeding and other depictions of nudity in non-sexual contexts are generally permitted.
There is no rule about the age of Snapchat users! Using Snapchat or any other platforms is all about the interest. Someone might be interested in using Snapchat at the age of 50 while a 20 year old person hate using Snapchat. Also, using any platform highly depends on the usage that person has!
Snapchat was initially focused on private, person-to-person photo sharing, but you can now use it for a range of asks, including sending videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing a chronological “story” that's broadcasted to all your followers.
As of April 2023, India had the biggest Snapchat user base in the world, with an audience of 182.35 million users. The United States ranked in second place with a Snapchat audience base of over 108 million users.
GENERAL SNAPCHAT STATS
3 billion photos and videos are created everyday! Around 54.4% of Snapchat users are female and 44.6% are male.
It's a low-stakes app in terms of what you post, or how often you use it, so people have the liberty to keep it super fun and casual. That said, Snapchat flirting or wanting to flirt using Snapchat is a fairly common reason people use the app. It's easy to break the ice by sending snaps and messages.
In a survey of 450 men and women between the ages of 18 and 28, researchers found that men are more likely than women to ask for hookups and solicit nude photos on the social media app. Survey results showed that 29 percent of men, versus 17 percent of women, have used the app to ask someone for a hookup.
A Snapchat insider tells us that the most active Snapchat users get "hundreds" of Snaps per day. When asked for a more refined number, the insider suggested that ~150 might be a good approximation. * The average active Snapchat user, meanwhile, the insider estimates, gets 20-50 Snaps per day.
How Secure Is Snapchat? Snapchat uses end-to-end encryption on photos shared between its users. Text messages and other messages sent on Snapchat aren't protected by the same encryption.
For example, under the sexual content category, Snap explains that content will be considered “sensitive” if it includes “all nudity, as well as all depictions of sexual activity, even if clothed, and even if the imagery is not real” (such as in the case of AI images, as well as “explicit language” describing sex acts ...
DON'T: Have full conversations over Snapchat. This is why texting was invented people. DON'T: Screenshot someone's photo without permission. DON'T: Send what you post on your story to people.
Snapchat's added image and video functions let you take your flirting game over text up a notch. Send your partner pictures of a meal you snapchat or a selfie of yourself in your favorite outfit your ask their opinion. Send year snaps that'll put you in their head and snapchat let you leave.
Message her a straightforward question.
Plus, you can send more characters through messages than snap captions. Be specific about your request and make sure it's clear you're asking for a date! “Do you want to meet up on Saturday for a coffee date?”
Apparently, Snapchat is not a dating site, but if you dig deeper, you will see that it has pretty much turned into a sexting and photo-sharing app designed to lead to romantic encounters. Unlike dating sites, the biggest issue is that users here are not actively seeking hookups.
As of the second quarter of 2023, photo and video sharing app Snapchat had 397 million daily active users worldwide, up from 383 million global DAU in the first quarter of 2023. The app has seen steady increases in daily active users since the beginning of 2019.