Easily the biggest takeaway is that PRIME Hydration Drinks are not worth the hype – at least not from a cost and flavour perspective, especially when compared to Powerade® and Energade®.
"When it comes to hydration, electrolytes are key, and Prime hydration drinks only have magnesium and potassium and miss out on the other important ones—calcium, sodium, chloride and phosphate," she says.
Over the past four weeks, Prime has generated $51.7M to rank sixth in sports drink sales in the U.S., according to market research data cited by Darren Rovell. Gatorade's $263.5M holds the top spot by a wide margin followed by Gatorade Zero, BodyArmor, Gatorade Frost, and Powerade.
Ingredients: Prime is made with natural ingredients and does not contain any artificial additives, while Gatorade may contain artificial flavors and sweeteners. Sugar Content: Prime has a lower sugar content compared to Gatorade, making it a better option for those who are watching their sugar intake.
PRIME Hydration is a hydration or sports beverage created by boxer Logan Paul and KSI that launched in early 2022. These wildly popular sports drinks are marketed as healthier alternatives to sugary sports drinks like Gatorade, Powerade, and Liquid IV.
The PRIME website and PRIME Energy label both warn that the drink is not recommended for children under age 18, people sensitive to caffeine, pregnant women or women who are nursing.
Prime Energy drink is much too high in caffeine and should be avoided by children under the age of 18 years old. Water is best to offer kids throughout the day for hydration, alongside 100% fruit juice and milk at meal times!
PRIME Hydration Drink
This is a very different market proposition to the Energy Drink. This is being marketed as a Sports Drink - think Gatorade, Powerade and the like. Under TGA, they are a legal food and can be sold in supermarkets, and these puppies are flying off the shelf due to all the hype.
So why has Prime become so popular? Certainly, it could be explained in part by the popularity of its founders, two of the most famous YouTube personalities in the world. Between them, Paul and KSI have over 39 million subscribers on their main YouTube channels.
Due to the huge demand during its UK launch, it has been hard to get hold of the drink. This has pushed up prices. On Twitter last year, KSI added that the beverage was being sold on the “black market”. In a tweet, the YouTuber shared screenshots of bottles being sold for £15 on eBay and said: “This annoys me so much.
Prime Energy Drink contains high levels of synthetic caffeine, which can lead to adverse health effects such as rapid heart rate, heart palpitations, high blood pressure, and potential disruption of sleep patterns.
Prime Energy Drink Is Facing Serious Backlash Over Its High Caffeine Content. 1 Prime Energy Drink = 6 Cokes. In early 2022, influencers Logan Paul and KSI launched the drink brand Prime with a sports drink that contained zero sugar or caffeine.
This is stated on the Prime website: 'PRIME Energy contains 140mg of caffeine, per 12 oz. can. PRIME Energy is not recommended for children under the age of 16, women who are pregnant or nursing or individuals who are sensitive to caffeine.
But if you wanted to consume Prime as an alternative drink to a soft drink for example, it comes down to how often you are having it. Be aware that Prime drinks contain a source of artificial sweeteners, which have been linked to some negative health consequences, especially when consumed frequently.
Fake and overpriced products are being found in local corner shops, eBay and other online stores. "It's one small defect that the counterfeit product has, that could go unmissed, and it's the bottles pattern. "Fake products will only have 3 stick out ridged patterns, where as the official product has 5.
She said the extreme caffeine can be addictive and cause insomnia, depression, irregular heart rates, and high blood pressure.
Where to buy Prime Hydration in Australia. Prime Hydration is available to purchase at both Coles and Woolworths supermarkets, local convenience and supplement stores, as well as online retailers, after the brand officially launched in Australia in late February.
Australian supermarkets priced Prime Hydration at up to $5 per bottle, but like many products with celebrity backing desperate fans turned to eBay and Facebook Marketplace, even empty bottles sold for up to $30 a pop.
Prime drinks were introduced to Australia earlier this year with the sports drink's popularity immediately skyrocketing. Created by controversial YouTubers Logan Paul and KSI, the drink has been heavily marketed to their huge fanbase of mostly younger males.
For example, Prime Energy has 10 calories in a 12-ounce can and Prime Hydration has 25 calories in a 16.9-ounce bottle. Both products are sweetened with the artificial sweetener sucralose.
The FDA has been asked to investigate PRIME, an influencer-backed energy drink that contains nearly double the amount of caffeine as a can of Red Bull.
PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine. Are PRIME bottles and cans recyclable?
How old do you have to be to buy Prime? There is no age restriction on Prime Hydration as it does not contain caffeine.
PRIME Hydration is sugar-free, using artificial sweeteners sucralose and acesulfame which are known to have a laxative effect. In the amounts available in these drinks they are likely to have a laxative effect on children, though perhaps not in adults.